chimney balloon
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£24.43avg listing price — sweet spot $15–$100
Price range
Great£11.89–£62.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good680.8avg incumbent reviews — the moat a new listing must climb
Market size
Good£298K£298K/yr · 186K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-60.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chimney balloon is a £298K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
chimney balloon market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £244K–£305K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- THE CHIMNEY BALLOON46%
- Chimney Sheep41%
- CHIMSOC10%
- STORMGUARD4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.5% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Top chimney balloon search terms
- chimney balloon74K/yr
- chimney sheep44K/yr
- chimney draught excluder35K/yr
- chimney blocker7K/yr
- chimney balloons for fireplace8K/yr
- chimney sheep draught excluder8K/yr
- chimney draft stopper6K/yr
- chimney draft excluder4K/yr
Top chimney balloon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chimney Balloon K9O-GH2-98G Chimney Draught Excluder Clear
THE CHIMNEY BALLOON£14.104.0★370 rev
Chimney Balloon Kit (Medium) 12 x 24/60cmx30cm + Free Tube
THE CHIMNEY BALLOON£15.503.8★793 rev
9 x 16 Chimney Draught Excluder
Chimney Sheep£27.274.5★934 rev
Chimney Sheep 6 x 16 Inch Oblong Chimney Draught Excluder
Chimney Sheep£22.184.5★817 rev
15 x 36 Large Chimney Balloon with Free Mouth Inflation Tube - Original and Best Made in The UK Clear
THE CHIMNEY BALLOON£15.393.5★274 rev
Newest
by launch dateChimney Balloon 5Y-80Q3-GR4Y Chimney Draught Excluder Clear
THE CHIMNEY BALLOON£14.66172 rev
Chimney Sheep 14 x 24 Inch Chimney Draught Excluder Grey
Chimney Sheep£45.97318 rev
15 x 36 Large Chimney Balloon with Free Mouth Inflation Tube - Original and Best Made in The UK Clear
THE CHIMNEY BALLOON£15.39274 rev
9 x 16 Chimney Draught Excluder
Chimney Sheep£27.27934 rev
Stormguard Universal Chimney Draught Excluder - Draught Excluder for Chimney Sized 10-70cm (4- 28) Length x 10-40cm (4- 16) Width
STORMGUARD£14.39726 rev
Trending
90-day click momentumChimney Balloon K9O-GH2-98G Chimney Draught Excluder Clear
THE CHIMNEY BALLOON£14.104.0★
CHIMSOC - Balloon for Chimney - (Medium Rectangle 60cm x 30cm (24 x 12))
CHIMSOC£14.764.1★
Chimney Sheep 6 x 16 Inch Oblong Chimney Draught Excluder
Chimney Sheep£22.184.5★
15 x 36 Large Chimney Balloon with Free Mouth Inflation Tube - Original and Best Made in The UK Clear
THE CHIMNEY BALLOON£15.393.5★
Chimney Sheep 14 x 36 Inch Chimney Draught Excluder Grey CA040
Chimney Sheep£62.814.6★
What buyers say about chimney balloon
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Easy to install”
“Decent quality”
“Fits well”
“Easy to use”
“Does the job”
“Not only has it stopped the cold down draught its made the chimney so much quieter on very windy days”
“Has been great for the last 10 years”
“Value for money”
“A great idea by the designer - good job”
What buyers complain about
“A bit fiddly to fit”
“Didn't work for me”
“Leaks and falls out after couple weeks”
“Waste of money”
“smaller than advertised”
“that it would be difficult to reach the inflation tube”
“not robust”
“Not good quality rubbish”
“twice the thickness”
“heat-loss from the fireplace”
Top return reasons
Common questions
- Is chimney balloon profitable to sell on Amazon United Kingdom?
- The niche generates £298K/yr across 15 tracked products. 90-day search growth is -60.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the chimney balloon niche?
- 4 brands and 6 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chimney balloon?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Leak-Proof. The return rate is 3.1%.
- When does demand for chimney balloon peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the chimney balloon niche?
- Listings span £11.89–£62.81; the average listing price is £24.43 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.