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Chimney Balloon

Fail

Demand is soft, at -60.5% this quarter, so Chimney Balloon is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£298K/yr186K searches / yr
90-day growth
-60.5%search demand this quarter
Competition
63%top-5 click share · 4 brands · 6 sellers

Flapen Score

Chimney Balloon against its category

The dotted line is the DIY & Tools average. Past it, Chimney Balloon is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chimney Balloon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chimney Balloon 186K times last year and spent an estimated £298K. All 4 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-60.5%
Conversion, latest week
6.5%
Market size, estimated
£298Ka year
Peak month
November7.0× the quietest month
Top search term
chimney balloon74K searches a year

02 · Price

A sale here is worth £24.43.

Listings sell for £24.43 on average, from £11.89 to £62.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £24.43 that is £12K to £18K a year per listing.

Average price
£24.43inside the $15 to $100 sweet spot
Price range
£11.89–£62.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Building Supplies. It carries 681 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#129in Building Supplies
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
681per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Chimney Balloon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£60K£89K£119K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • THE CHIMNEY BALLOON46%
  • Chimney Sheep41%
  • CHIMSOC10%
  • STORMGUARD4%

Demand

Chimney Balloon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Chimney Balloon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chimney balloon74K/yr
  • chimney sheep44K/yr
  • chimney draught excluder35K/yr
  • chimney blocker7K/yr
  • chimney balloons for fireplace8K/yr
  • chimney sheep draught excluder8K/yr
  • chimney draft stopper6K/yr
  • chimney draft excluder4K/yr

Reviews and returns

What reviews say buyers love and hate about Chimney Balloon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.22

A bit fiddly to fit

smaller than advertised

Bought bigger than I should took a lot of pushing up the flue

Functionality-Overall18%−0.11

Didn't work for me

Now that has stopped completely

Didnt work

Leak-Proof11%

Leaks and falls out after couple weeks

Rubbish air kept leaking out of it

0 stars, leaks and falls out after just a few weeks

Value For Money11%−0.11

Waste of money

Advertised Vs Actual Product11%−0.04

smaller than advertised

nowhere near the size advertised

Love

Advertised Vs Actual Product17%−0.04

As advertised

Does the job perfectly

worked as expected

Assembly/Installation14%+1.22

Easy to install

took minutes to install

only takes 30 seconds to install

Quality-Overall14%+0.83

Decent quality

Great product

Really happy and have already recommended

Size-Overall12%+0.22

Fits well

Buy the right size liner

Good fit

Ease Of Use9%+0.84

Easy to use

Easy to use effective

Simple & effective

Return

3.1% Return rate 90% Fixable by listing

Size-Overall89%█▇██▇▇

A bit fiddly to fit

smaller than advertised

Bought bigger than I should took a lot of pushing up the flue

Functionality-Overall3%▁█▆▅▁▆

Didn't work for me

Now that has stopped completely

Didnt work

Compatibility-Overall2%▃▂▅▄▁█
Defective Material/Parts1%▆▄▁▁▁█
Quality-Overall1%▁▃▁█▁▁

Not good quality rubbish

FAQ

Common Chimney Balloon questions

Answered from the same tracked data.