charcoal briquettes
Worth a lookShows demand growing +298.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+298.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good951.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.69avg listing price — sweet spot $15–$100
Price range
Good£4.57–£26.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£162K£162K/yr · 158K searches
According to Flapen's Amazon United Kingdom niche tracking, charcoal briquettes is a £162K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
charcoal briquettes market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £159K–£190K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 17%
- Sponsored
- 83%
- Out of stock
- 5.6%
- Avg brand age
- 65 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
15%
- GardenCo34%
- Topline15%
- Big K11%
- Green Olive Firewood Company9%
- Generic9%
- Pelle & Sol7%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +298.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.5×
Top charcoal briquettes search terms
- charcoal briquettes76K/yr
- bbq briquettes34K/yr
- briquettes20K/yr
- briquettes charcoal bbq11K/yr
- bbq charcoal briquettes8K/yr
- charcoal bbq briquettes3K/yr
- briquette bbq charcoal3K/yr
- bbq briquettes charcoal3K/yr
Top charcoal briquettes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10kg Bag of Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Perfect for Outdoor Grills (1 x 10kg Bag)
GardenCo£14.214.4★369 rev
Big K Charcoal Briquettes Bag for BBQ Grill - 10kg Barbecue Charcoal Briquettes Bags with Topline Card for Outdoor Barbeque Grill Camping BBQs
Topline£14.854.6★105 rev
OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
GardenCo£11.914.3★149 rev
Green Olive Firewood Company - 1 x 4kg Bag - Long Burn BBQ Charcoal Briquettes Use for Charcoal Barbecues and meat smokers. Natural and Sustainable Quick Lighting and Long Burn Time
Green Olive Firewood Company£14.234.2★737 rev
Pelle & Sol Charcoal BBQ Briquettes 10kg Pack - Long Burning BBQ Charcoal for Up to 3 Hours Heat Fast Lighting in 20 Minutes Low Ash Barbecue Fuel for Grilling Smoking & Outdoor Cooking
Pelle & Sol£13.174.9★16 rev
Newest
by launch datePelle & Sol Charcoal BBQ Briquettes 10kg Pack - Long Burning BBQ Charcoal for Up to 3 Hours Heat Fast Lighting in 20 Minutes Low Ash Barbecue Fuel for Grilling Smoking & Outdoor Cooking
Pelle & Sol£13.1716 rev
Ecoblaze 10kg Professional Charcoal Briquettes Ultra Long-Burn Natural BBQ Fuel | Consistent Even Heat for Smoking Roasting & Grilling | Smokeless Chemical-Free Uniform Shape
ecoblaze£12.4211 rev
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
Generic£7.644 rev
Homefiire BBQ Briquette 4kg (Pack of 2) | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
Generic£11.026 rev
Bigg K Charcoal Briquettes 5kg | Long-Lasting Consistent Heat | Ideal for Grilling Smoking & Slow Cooking | Low Ash Easy to Use | BBQ Essential
Generic£8.5512 rev
Trending
90-day click momentumPelle & Sol Charcoal BBQ Briquettes 10kg Pack - Long Burning BBQ Charcoal for Up to 3 Hours Heat Fast Lighting in 20 Minutes Low Ash Barbecue Fuel for Grilling Smoking & Outdoor Cooking
Pelle & Sol£13.174.9★
OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
GardenCo£11.914.3★
Ecoblaze 10kg Professional Charcoal Briquettes Ultra Long-Burn Natural BBQ Fuel | Consistent Even Heat for Smoking Roasting & Grilling | Smokeless Chemical-Free Uniform Shape
ecoblaze£12.423.9★
Homefiire BBQ Briquette 4kg (Pack of 2) | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
Generic£11.023.4★
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
Generic£7.645.0★
What buyers say about charcoal briquettes
What buyers praise and complain about, mined from review topics.What buyers love
“worth it”
“Good quality, good burn quality”
“Great heat lasts longer”
“Very quick and easy”
“Much better than I expected”
“Great for th Weber BBQ”
“Nice size”
“Long lasting bbq lighters”
“Good lighter cubes”
“No smells or excessive smoke”
What buyers complain about
“The pieces initially burn hot”
“Poor quality bag ripped open”
“The pieces initially burn hot”
“Very smokey”
“did not last all that long”
“Doesnt do what it says”
“Not worth the price”
“Not at big as they used to be”
“Can be hard to get going”
“a lot of dust”
Top return reasons
Common questions
- Is charcoal briquettes profitable to sell on Amazon United Kingdom?
- The niche generates £162K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +298.6%. Flapen's verdict: Worth a look (63/100).
- How competitive is the charcoal briquettes niche?
- 10 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in charcoal briquettes?
- Top complaints mined from reviews: Flammable, Quality-Overall, Heating. The return rate is 0.0%.
- When does demand for charcoal briquettes peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.5× the quietest.
- What does it cost to enter the charcoal briquettes niche?
- Listings span £4.57–£26.97; the average listing price is £12.69 (sweet spot $15–$100). The average incumbent carries 952 reviews — the moat a new listing must climb.