Skip to content

Charcoal Briquettes

Maybe

Search demand grew +298.6% this quarter. But shoppers spend only $162K a year here, so Charcoal Briquettes is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 4% of 2,225 DIY & Tools niches · +14 vs the category median of 49
Market size
£162K/yr158K searches / yr
90-day growth
+298.6%search demand this quarter
Competition
63%top-5 click share · 10 brands · 21 sellers

Flapen Score

Charcoal Briquettes against its category

The dotted line is the DIY & Tools average. Past it, Charcoal Briquettes is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Briquettes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charcoal Briquettes 158K times last year and spent an estimated £162K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +298.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+298.6%
Conversion, latest week
8.1%
Market size, estimated
£162Ka year
Peak month
May9.5× the quietest month
Top search term
charcoal briquettes76K searches a year

02 · Price

A sale here is worth £12.69.

Listings sell for £12.69 on average, from £4.57 to £26.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £12.69 that is £10K to £13K a year per listing.

Average price
£12.69under the $15 to $100 sweet spot
Price range
£4.57–£26.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #30 within Fireplaces, Stoves & Accessories. It carries 952 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
17%
Out of stock, average day
5.6%
Average rank
#30in Fireplaces, Stoves & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
952per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Charcoal Briquettes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£49K£65K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

15%

  • GardenCo34%
  • Topline15%
  • Big K11%
  • Green Olive Firewood Company9%
  • Generic9%
  • Pelle & Sol7%
  • Open — no brand owns it (4 brands, 15%)

Demand

Charcoal Briquettes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.5×

Search terms

Top Charcoal Briquettes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal briquettes76K/yr
  • bbq briquettes34K/yr
  • briquettes20K/yr
  • briquettes charcoal bbq11K/yr
  • bbq charcoal briquettes8K/yr
  • charcoal bbq briquettes3K/yr
  • briquette bbq charcoal3K/yr
  • bbq briquettes charcoal3K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Briquettes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flammable17%−0.10

The pieces initially burn hot

Not good to burn

persistent smoke for around ten minutes

Quality-Overall13%0.00

Poor quality bag ripped open

Poor quality

evri are terrible

Heating13%−0.04

The pieces initially burn hot

the heat didn't last long enough for our usual cooks

Not hot enough

Smell8%−0.02

Very smokey

they are really smokey

Thick dark clouds of smellyness

Durability8%+0.22

did not last all that long

Weve only had these for a couple of weeks

First buy, won't be last

Love

Value For Money25%+1.84

worth it

Excellent value for money

Good price

Quality-Overall24%0.00

Good quality, good burn quality

These bricks are good quality, very few broken, light easily and burn for a good length of time

Excellent Quality

Heating8%−0.04

Great heat lasts longer

Great briquettes and keep a stable heat similar to the standard ones

Very good, stay hot for ages

Ease Of Use7%+1.13

Very quick and easy

easy to light in a charcoal chimney starter

easy to light

Advertised Vs Actual Product7%+0.14

Much better than I expected

Does the job

Excellent product and does what it says

Return

0.0% Return rate 36% Fixable by listing

Size-Overall18%▁▁█▃▂▂

Not at big as they used to be

they are alot smaller than in the past

Very mid

Advertised Vs Actual Product13%▁▁▁▁█▁

Doesnt do what it says

not as per picture

Quality-Overall11%▁▁▁█▅▁

Poor quality bag ripped open

Poor quality

evri are terrible

Value For Money11%▁█▁▁▁▆

Not worth the price

Very expensive for such a short burn time

Weight Heavy11%▁█▁▁▄▄

FAQ

Common Charcoal Briquettes questions

Answered from the same tracked data.