Charcoal
PassCharcoal scores 74 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +231.6% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 74 / 100Top 1% of 2,225 DIY & Tools niches · +25 vs the category median of 4974
- Market size
- £1.2M/yr998K searches / yr
- 90-day growth
- +231.6%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 44 sellers
Flapen Score
Charcoal against its category
The dotted line is the DIY & Tools average. Past it, Charcoal is stronger. Inside it, weaker.
Market
The Charcoal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charcoal 998K times last year and spent an estimated £1.2M. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +231.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 998K
- Growth, 90 days vs prior 90
- +231.6%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £1.2Ma year
- Peak month
- June5.6× the quietest month
- Top search term
- bbq charcoal304K searches a year
02 · Price
A sale here is worth £15.19.
Listings sell for £15.19 on average, from £7.64 to £27.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £15.19 that is £38K to £46K a year per listing.
- Average price
- £15.19inside the $15 to $100 sweet spot
- Price range
- £7.64–£27.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £38K–£46K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #17 within Fireplaces, Stoves & Accessories. It carries 1,051 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 38%
- Out of stock, average day
- 0.3%
- Average rank
- #17in Fireplaces, Stoves & Accessories
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,051per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Charcoal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago
Log-Barn restaurant grade cooking lumpwood charcoal 12kg bag BBQ & Grilling
- Price
- £17.90
- Rating
- 4.2/5
- Reviews
- 871
- Age
- 1y ago
Big K Instant Light Lumpwood Charcoal 4x1kg Bags Instant BBQ Charcoal
- Price
- £11.32
- Rating
- 4.6/5
- Reviews
- 4,923
- Age
- 13y ago
10kg Bag of Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Perfect for Outdoor Grills (1 x 10kg Bag)
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 1y ago
Alderline Lumpwood BBQ Charcoal Premium Restaurant Grade Barbecue Coal 50L
- Price
- £20.62
- Rating
- 4.2/5
- Reviews
- 1,924
- Age
- 8y ago
Trending
90-day click momentum
Pelle & Sol Charcoal BBQ Briquettes 10kg Pack - Long Burning BBQ Charcoal for Up to 3 Hours Heat Fast Lighting in 20 Minutes Low Ash Barbecue Fuel for Grilling Smoking & Outdoor Cooking
- Price
- £13.17
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1mo ago
Big K BBQ Grill Charcoal Bulk - Real Lumpwood Charcoal 10kg Bag with 300g Woodies Natural Firelighters & Topline Card for Outdoor Barbeque Fire Pit Camping BBQs.
- Price
- £18.86
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 3y ago
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
10kg (2 x 5kg Bags) of RESTAURANT GRADE Premium Lumpwood BBQ Charcoal Larger Pieces Hotter Longer Burning Namibian BBQ Coal High Temperature Barbecue Charcoal Professional Grade.
- Price
- £14.18
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago
Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
- Price
- £14.28
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 4y ago
Newest
by launch datePelle & Sol Charcoal BBQ Briquettes 10kg Pack - Long Burning BBQ Charcoal for Up to 3 Hours Heat Fast Lighting in 20 Minutes Low Ash Barbecue Fuel for Grilling Smoking & Outdoor Cooking
- Price
- £13.17
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1mo ago
10kg (2 x 5kg Bags) of RESTAURANT GRADE Premium Lumpwood BBQ Charcoal Larger Pieces Hotter Longer Burning Namibian BBQ Coal High Temperature Barbecue Charcoal Professional Grade.
- Price
- £14.18
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago
Bar-Be-Quick Instant Lighting Charcoal 3 Pack
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
10kg Bag of Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Perfect for Outdoor Grills (1 x 10kg Bag)
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
44
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
23%
- Big K32%
- GardenCo15%
- Log-Barn11%
- Alderline8%
- Saras Flavours of Asia6%
- Green Olive Firewood Company5%
Demand
Charcoal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Search terms
Top Charcoal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bbq charcoal304K/yr
- charcoal368K/yr
- lumpwood charcoal96K/yr
- bbq coal43K/yr
- barbecue charcoal38K/yr
- restaurant grade charcoal35K/yr
- charcoal for bbq15K/yr
- lumpwood bbq charcoal12K/yr
- bbq coals14K/yr
- restaurant grade lumpwood charcoal9K/yr
Reviews and returns
What reviews say buyers love and hate about Charcoal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not restaurant quality
Bad quality
They should have better quality control
small
Small chunks
Bag was a lot bigger than i expected
gets really hot
it feels like it doesn't hold the heat
doesnt provide much heat
Sparks alot
I'm genuinely concerned I'm going to catch fire
It burns
I don't recommend for the price
far too expensive
Not worth the price
Love
Big chunks really good quality
Excellent product
Quality product an great delivery time
worth it
Good buy
Excellent value for money
Good Heat Output
Very good, stay hot for ages
gave nice even heat
Good size
not too much small stuff
good mix of sizes with some nice large pieces
Easy to use
Easy to light bbq coal
Easy to light
Return
0.0% Return rate 30% Fixable by listing
small
Small chunks
Bag was a lot bigger than i expected
Not restaurant quality
Bad quality
They should have better quality control
I don't recommend for the price
far too expensive
Not worth the price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charcoal questions
Answered from the same tracked data.