charcoal
Launch itA $1.2M/yr market growing +231.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+231.6%90-day search growth — must beat 0% to launch
Market size
Great£1.2M£1.2M/yr · 998K searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.19avg listing price — sweet spot $15–$100
Price range
Good£7.64–£27.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,050.96avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, charcoal is a £1.2M/yr Amazon United Kingdom market (998K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 74/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
charcoal market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £911K–£1.2M
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 75%
- Out of stock
- 0.3%
- Avg brand age
- 55 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
44
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
23%
- Big K32%
- GardenCo15%
- Log-Barn11%
- Alderline8%
- Saras Flavours of Asia6%
- Green Olive Firewood Company5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +231.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Top charcoal search terms
- bbq charcoal304K/yr
- charcoal368K/yr
- lumpwood charcoal96K/yr
- bbq coal43K/yr
- barbecue charcoal38K/yr
- restaurant grade charcoal35K/yr
- charcoal for bbq15K/yr
- lumpwood bbq charcoal12K/yr
- bbq coals14K/yr
- restaurant grade lumpwood charcoal9K/yr
Top charcoal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
Big K£21.424.3★2,252 rev
Log-Barn restaurant grade cooking lumpwood charcoal 12kg bag BBQ & Grilling
Log-Barn£17.904.2★871 rev
Big K Instant Light Lumpwood Charcoal 4x1kg Bags Instant BBQ Charcoal
Big K£11.324.6★4,923 rev
10kg Bag of Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Perfect for Outdoor Grills (1 x 10kg Bag)
GardenCo£14.214.4★369 rev
Alderline Lumpwood BBQ Charcoal Premium Restaurant Grade Barbecue Coal 50L
Alderline£20.624.2★1,924 rev
Newest
by launch date
Pelle & Sol Charcoal BBQ Briquettes 10kg Pack - Long Burning BBQ Charcoal for Up to 3 Hours Heat Fast Lighting in 20 Minutes Low Ash Barbecue Fuel for Grilling Smoking & Outdoor Cooking
Pelle & Sol£13.1716 rev
10kg (2 x 5kg Bags) of RESTAURANT GRADE Premium Lumpwood BBQ Charcoal Larger Pieces Hotter Longer Burning Namibian BBQ Coal High Temperature Barbecue Charcoal Professional Grade.
GardenCo£14.1814 rev
Bar-Be-Quick Instant Lighting Charcoal 3 Pack
Bar Be Quick£7.854 rev
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
Generic£7.644 rev
10kg Bag of Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Perfect for Outdoor Grills (1 x 10kg Bag)
GardenCo£14.21369 rev
Trending
90-day click momentumPelle & Sol Charcoal BBQ Briquettes 10kg Pack - Long Burning BBQ Charcoal for Up to 3 Hours Heat Fast Lighting in 20 Minutes Low Ash Barbecue Fuel for Grilling Smoking & Outdoor Cooking
Pelle & Sol£13.174.9★
Big K BBQ Grill Charcoal Bulk - Real Lumpwood Charcoal 10kg Bag with 300g Woodies Natural Firelighters & Topline Card for Outdoor Barbeque Fire Pit Camping BBQs.
Topline£18.864.2★
Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
Generic£7.645.0★
10kg (2 x 5kg Bags) of RESTAURANT GRADE Premium Lumpwood BBQ Charcoal Larger Pieces Hotter Longer Burning Namibian BBQ Coal High Temperature Barbecue Charcoal Professional Grade.
GardenCo£14.184.5★
Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
Topline£14.284.5★
What buyers say about charcoal
What buyers praise and complain about, mined from review topics.What buyers love
“Big chunks really good quality”
“worth it”
“Good Heat Output”
“Good size”
“Easy to use”
“Long lasting”
“Much better than I expected”
“Easy lighting and burning”
“The best 👌 Honestly the best charcoal”
“Very good even burn”
What buyers complain about
“Not restaurant quality”
“small”
“gets really hot”
“Sparks alot”
“I don't recommend for the price”
“Doesnt do what it says”
“Definitely not odorless”
“Waste of money”
“a lot of dust”
“First buy, won't be last”
Top return reasons
Common questions
- Is charcoal profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +231.6%. Flapen's verdict: Launch it (74/100).
- How competitive is the charcoal niche?
- 13 brands and 44 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in charcoal?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Heating. The return rate is 0.0%.
- When does demand for charcoal peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.
- What does it cost to enter the charcoal niche?
- Listings span £7.64–£27.59; the average listing price is £15.19 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.