Charcoal
PassCharcoal scores 74 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +231.6% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 74 / 100Top 1% of 2,225 DIY & Tools niches · +25 vs the category median of 4974
- Market size
- £1.2M/yr998K searches / yr
- 90-day growth
- +231.6%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 44 sellers
Flapen Score
Charcoal against its category
The dotted line is the DIY & Tools average. Past it, Charcoal is stronger. Inside it, weaker.
Market
The Charcoal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charcoal 998K times last year and spent an estimated £1.2M. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +231.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 998K
- Growth, 90 days vs prior 90
- +231.6%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £1.2Ma year
- Peak month
- June5.6× the quietest month
- Top search term
- bbq charcoal304K searches a year
02 · Price
A sale here is worth £15.19.
Listings sell for £15.19 on average, from £7.64 to £27.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £15.19 that is £38K to £46K a year per listing.
- Average price
- £15.19inside the $15 to $100 sweet spot
- Price range
- £7.64–£27.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £38K–£46K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #17 within Fireplaces, Stoves & Accessories. It carries 1,051 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 38%
- Out of stock, average day
- 0.3%
- Average rank
- #17in Fireplaces, Stoves & Accessories
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,051per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Charcoal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago

Log-Barn restaurant grade cooking lumpwood charcoal 12kg bag BBQ & Grilling
- Price
- £17.90
- Rating
- 4.2/5
- Reviews
- 871
- Age
- 1y ago

Big K Instant Light Lumpwood Charcoal 4x1kg Bags Instant BBQ Charcoal
- Price
- £11.32
- Rating
- 4.6/5
- Reviews
- 4,923
- Age
- 13y ago

10kg Bag of Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Perfect for Outdoor Grills (1 x 10kg Bag)
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 1y ago

Alderline Lumpwood BBQ Charcoal Premium Restaurant Grade Barbecue Coal 50L
- Price
- £20.62
- Rating
- 4.2/5
- Reviews
- 1,924
- Age
- 8y ago
Trending
estimated 90-day click momentum
Pelle & Sol Charcoal BBQ Briquettes 10kg Pack - Long Burning BBQ Charcoal for Up to 3 Hours Heat Fast Lighting in 20 Minutes Low Ash Barbecue Fuel for Grilling Smoking & Outdoor Cooking
- Price
- £13.17
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1mo ago

Big K BBQ Grill Charcoal Bulk - Real Lumpwood Charcoal 10kg Bag with 300g Woodies Natural Firelighters & Topline Card for Outdoor Barbeque Fire Pit Camping BBQs.
- Price
- £18.86
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 3y ago

Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

10kg (2 x 5kg Bags) of RESTAURANT GRADE Premium Lumpwood BBQ Charcoal Larger Pieces Hotter Longer Burning Namibian BBQ Coal High Temperature Barbecue Charcoal Professional Grade.
- Price
- £14.18
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

Big K Instant Light Lumpwood Charcoal Bags - 6x1kg BBQ Coals Instant Bags are easy to use just light the individual bag. Take the stress out of your home BBQ with Instant Charcoal
- Price
- £14.28
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 4y ago
Newest
by launch date
Pelle & Sol Charcoal BBQ Briquettes 10kg Pack - Long Burning BBQ Charcoal for Up to 3 Hours Heat Fast Lighting in 20 Minutes Low Ash Barbecue Fuel for Grilling Smoking & Outdoor Cooking
- Price
- £13.17
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1mo ago

10kg (2 x 5kg Bags) of RESTAURANT GRADE Premium Lumpwood BBQ Charcoal Larger Pieces Hotter Longer Burning Namibian BBQ Coal High Temperature Barbecue Charcoal Professional Grade.
- Price
- £14.18
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

Bar-Be-Quick Instant Lighting Charcoal 3 Pack
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Homefiire BBQ Briquette 4kg | Long-Burning BBQ Fuel | Consistent Heat for Grilling & Roasting | Easy to Light Low Ash | Ideal for Garden BBQs & Smokers
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

10kg Bag of Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Perfect for Outdoor Grills (1 x 10kg Bag)
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
44
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 95%
Open market
23%
- Big K32%
- GardenCo15%
- Log-Barn11%
- Alderline8%
- Saras Flavours of Asia6%
- Green Olive Firewood Company5%
Demand
Charcoal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Search terms
Top Charcoal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bbq charcoal304K/yr
- charcoal368K/yr
- lumpwood charcoal96K/yr
- bbq coal43K/yr
- barbecue charcoal38K/yr
- restaurant grade charcoal35K/yr
- charcoal for bbq15K/yr
- lumpwood bbq charcoal12K/yr
- bbq coals14K/yr
- restaurant grade lumpwood charcoal9K/yr
Reviews and returns
What reviews say buyers love and hate about Charcoal
We read the reviews and the return reasons for every product selling here.
“Not restaurant quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charcoal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








