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Charcoal

Pass

Charcoal scores 74 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +231.6% this quarter, and an estimated 0.0% of orders come back.

Filters Trending
Flapen Score
74
74 / 100
Top 1% of 2,225 DIY & Tools niches · +25 vs the category median of 49
Market size
£1.2M/yr998K searches / yr
90-day growth
+231.6%search demand this quarter
Competition
51%top-5 click share · 13 brands · 44 sellers

Flapen Score

Charcoal against its category

The dotted line is the DIY & Tools average. Past it, Charcoal is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charcoal 998K times last year and spent an estimated £1.2M. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +231.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
998K
Growth, 90 days vs prior 90
+231.6%
Conversion, latest week
7.6%
Market size, estimated
£1.2Ma year
Peak month
June5.6× the quietest month
Top search term
bbq charcoal304K searches a year

02 · Price

A sale here is worth £15.19.

Listings sell for £15.19 on average, from £7.64 to £27.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £15.19 that is £38K to £46K a year per listing.

Average price
£15.19inside the $15 to $100 sweet spot
Price range
£7.64–£27.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£38K–£46K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #17 within Fireplaces, Stoves & Accessories. It carries 1,051 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
38%
Out of stock, average day
0.3%
Average rank
#17in Fireplaces, Stoves & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,051per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Charcoal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£115K£230K£346K£461K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

44

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 95%

Open market

23%

  • Big K32%
  • GardenCo15%
  • Log-Barn11%
  • Alderline8%
  • Saras Flavours of Asia6%
  • Green Olive Firewood Company5%

Demand

Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Search terms

Top Charcoal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bbq charcoal304K/yr
  • charcoal368K/yr
  • lumpwood charcoal96K/yr
  • bbq coal43K/yr
  • barbecue charcoal38K/yr
  • restaurant grade charcoal35K/yr
  • charcoal for bbq15K/yr
  • lumpwood bbq charcoal12K/yr
  • bbq coals14K/yr
  • restaurant grade lumpwood charcoal9K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not restaurant quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Charcoal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data