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Chalk Paint Wax

Fail

Prices span $6.90–$14.94, mostly outside the sweet spot, so Chalk Paint Wax is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£64K/yr66K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
56%top-5 click share · 9 brands · 68 sellers

Flapen Score

Chalk Paint Wax against its category

The dotted line is the DIY & Tools average. Past it, Chalk Paint Wax is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalk Paint Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chalk Paint Wax 66K times last year and spent an estimated £64K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
8.7%
Market size, estimated
£64Ka year
Peak month
February1.9× the quietest month
Top search term
briwax31K searches a year

02 · Price

A sale here is worth £11.15.

Listings sell for £11.15 on average, from £6.90 to £14.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.15 that is £1K to £3K a year per listing.

Average price
£11.15under the $15 to $100 sweet spot
Price range
£6.90–£14.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Painting Supplies, Tools & Wall Treatments. It carries 2,262 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#92in Painting Supplies, Tools & Wall Treatments
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,262per listing
Listings tracked
29

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
59 months

Products

Top Chalk Paint Wax products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

68

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 91%

Open market

3%

  • Briwax59%
  • Furniture Clinic12%
  • Annie Sloan11%
  • Rust-Oleum9%
  • Hemway3%
  • Axminster Workshop2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Chalk Paint Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Chalk Paint Wax search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • briwax31K/yr
  • finishing wax5K/yr
  • paste wax5K/yr
  • annie sloan wax4K/yr
  • chalk paint wax6K/yr
  • oak wax5K/yr
  • wood wax stain5K/yr
  • coloured wax for furniture3K/yr
  • bri wax for wood2K/yr

Reviews and returns

What reviews say buyers love and hate about Chalk Paint Wax

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Color”
0.7%of orders come back
“Its not as dark as it appears”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chalk Paint Wax questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data