Chalk Paint Wax
FailPrices span $6.90–$14.94, mostly outside the sweet spot, so Chalk Paint Wax is a Fail.
- Flapen Score
- 39 / 100Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 4939
- Market size
- £64K/yr66K searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 68 sellers
Flapen Score
Chalk Paint Wax against its category
The dotted line is the DIY & Tools average. Past it, Chalk Paint Wax is stronger. Inside it, weaker.
Market
The Chalk Paint Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chalk Paint Wax 66K times last year and spent an estimated £64K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £64Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- briwax31K searches a year
02 · Price
A sale here is worth £11.15.
Listings sell for £11.15 on average, from £6.90 to £14.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.15 that is £1K to £3K a year per listing.
- Average price
- £11.15under the $15 to $100 sweet spot
- Price range
- £6.90–£14.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Painting Supplies, Tools & Wall Treatments. It carries 2,262 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,262per listing
- Listings tracked
- 29
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Chalk Paint Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Briwax Wax Polish Clear 200g
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago

Briwax Wax Polish Dark Oak 200g
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago

Briwax Original Clear 400g Multi-Shade Wood Wax Polish | Ideal for Furniture Restoration & DIY Wood Projects
- Price
- £14.22
- Rating
- 4.7/5
- Reviews
- 5,689
- Age
- 19y ago

Rust-Oleum ROLFFWCL400 Furniture Finishing Wax Clear 400 ml
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 8,653
- Age
- 12y ago

Furniture Clinic Clear Beeswax Polish for Wood & Furniture - 200ml - Natural Beeswax for All Types and Colours - Wooden Furniture Polish to Protect & Enhance Any Wooden Surface
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 12,501
- Age
- 6y ago
Trending
estimated 90-day click momentum
ANNIE SLOAN CLEAR WAX - 500ML
- Price
- £13.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11y ago

Annie Sloan Clear Wax 500 ml & Dovetails Vintage Stencil Brush 10mm Bundle Chalk Paint Finishing Kit
- Price
- £14.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Briwax Wax Polish Medium Brown 200g
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago

Briwax Wax Polish Clear 200g
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago

Hemway Natural Oak Beeswax Furniture Polish 200ml & 2 Lint-Free Cloths
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 10mo ago
Newest
by launch date
Annie Sloan Clear Wax 500 ml & Dovetails Vintage Stencil Brush 10mm Bundle Chalk Paint Finishing Kit
- Price
- £14.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Briwax Wax Polish Clear 200g
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago

Briwax Wax Polish Dark Oak 200g
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago

Briwax Wax Polish Medium Brown 200g
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago

Briwax Wax Polish Walnut 400g
- Price
- £14.31
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
68
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 91%
Open market
3%
- Briwax59%
- Furniture Clinic12%
- Annie Sloan11%
- Rust-Oleum9%
- Hemway3%
- Axminster Workshop2%
- Open — no brand owns it (3 brands, 3%)
Demand
Chalk Paint Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Chalk Paint Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- briwax31K/yr
- finishing wax5K/yr
- paste wax5K/yr
- annie sloan wax4K/yr
- chalk paint wax6K/yr
- oak wax5K/yr
- wood wax stain5K/yr
- coloured wax for furniture3K/yr
- bri wax for wood2K/yr
Reviews and returns
What reviews say buyers love and hate about Chalk Paint Wax
We read the reviews and the return reasons for every product selling here.
“Its not as dark as it appears”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chalk Paint Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








