Chalk Paint Wax
FailPrices span $6.90–$14.94, mostly outside the sweet spot, so Chalk Paint Wax is a Fail.
- Flapen Score
- 39 / 100Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 4939
- Market size
- £64K/yr66K searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 68 sellers
Flapen Score
Chalk Paint Wax against its category
The dotted line is the DIY & Tools average. Past it, Chalk Paint Wax is stronger. Inside it, weaker.
Market
The Chalk Paint Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chalk Paint Wax 66K times last year and spent an estimated £64K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £64Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- briwax31K searches a year
02 · Price
A sale here is worth £11.15.
Listings sell for £11.15 on average, from £6.90 to £14.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.15 that is £1K to £3K a year per listing.
- Average price
- £11.15under the $15 to $100 sweet spot
- Price range
- £6.90–£14.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Painting Supplies, Tools & Wall Treatments. It carries 2,262 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,262per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 6 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Chalk Paint Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Briwax Wax Polish Clear 200g
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago
Briwax Wax Polish Dark Oak 200g
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago
Briwax Original Clear 400g Multi-Shade Wood Wax Polish | Ideal for Furniture Restoration & DIY Wood Projects
- Price
- £14.22
- Rating
- 4.7/5
- Reviews
- 5,689
- Age
- 19y ago
Rust-Oleum ROLFFWCL400 Furniture Finishing Wax Clear 400 ml
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 8,653
- Age
- 12y ago
Furniture Clinic Clear Beeswax Polish for Wood & Furniture - 200ml - Natural Beeswax for All Types and Colours - Wooden Furniture Polish to Protect & Enhance Any Wooden Surface
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 12,501
- Age
- 6y ago
Trending
90-day click momentum
ANNIE SLOAN CLEAR WAX - 500ML
- Price
- £13.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11y ago
Annie Sloan Clear Wax 500 ml & Dovetails Vintage Stencil Brush 10mm Bundle Chalk Paint Finishing Kit
- Price
- £14.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Briwax Wax Polish Medium Brown 200g
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago
Briwax Wax Polish Clear 200g
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago
Hemway Natural Oak Beeswax Furniture Polish 200ml & 2 Lint-Free Cloths
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 10mo ago
Newest
by launch dateAnnie Sloan Clear Wax 500 ml & Dovetails Vintage Stencil Brush 10mm Bundle Chalk Paint Finishing Kit
- Price
- £14.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Briwax Wax Polish Clear 200g
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago
Briwax Wax Polish Dark Oak 200g
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago
Briwax Wax Polish Medium Brown 200g
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago
Briwax Wax Polish Walnut 400g
- Price
- £14.31
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
68
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
3%
- Briwax59%
- Furniture Clinic12%
- Annie Sloan11%
- Rust-Oleum9%
- Hemway3%
- Axminster Workshop2%
- Open — no brand owns it (3 brands, 3%)
Demand
Chalk Paint Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Chalk Paint Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- briwax31K/yr
- finishing wax5K/yr
- paste wax5K/yr
- annie sloan wax4K/yr
- chalk paint wax6K/yr
- oak wax5K/yr
- wood wax stain5K/yr
- coloured wax for furniture3K/yr
- bri wax for wood2K/yr
Reviews and returns
What reviews say buyers love and hate about Chalk Paint Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its not as dark as it appears
Couldn't get the right colours
Inconsistent colour
The smell is a bit strong
It certainly doesnt smell like it which is the main reason I bought it
be aware the odour is quite pungent
Got to put a lot of elbow grease into it it's not fantastic it's okay if you want to do a proper job get it restored example table top by a professional
It's a bit liquidy and greasy
needs a bit of elbow grease
I've tried versions of this product on my wood floors before and they never make any difference to stains and water rings
stained kitchen worktops as they were very tired
This made years-old water stains disappear with one treatment
Extremely hard to apply
I could not open the tin
Love
Good quality and easy to apply
Excellent product
Nice pure product
Easy to use
Easy to work with
easy to use. get some foam application brushes
As advertised
it do the job it was purchase for
As described
worth the money
Good value for money
Good value
Good colour
looks really natural
Perfect colour for exactly what I wanted
Return
0.7% Return rate 69% Fixable by listing
Its not as dark as it appears
Couldn't get the right colours
Inconsistent colour
Dont work as well as we thought it would
Not effective in my view
Not fit for purpose
This tin is a Quarter the size of the ones I've historically used
the cloths so small almost useless
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chalk Paint Wax questions
Answered from the same tracked data.