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Chalk Paint Brushes

Fail

Prices span $1.69–$11.84, mostly outside the sweet spot, so Chalk Paint Brushes is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£84K/yr90K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
49%top-5 click share · 6 brands · 83 sellers

Flapen Score

Chalk Paint Brushes against its category

The dotted line is the DIY & Tools average. Past it, Chalk Paint Brushes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalk Paint Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chalk Paint Brushes 90K times last year and spent an estimated £84K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

20.1% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
20.1%
Market size, estimated
£84Ka year
Peak month
April2.4× the quietest month
Top search term
harris paint brush36K searches a year

02 · Price

A sale here is worth £4.64.

Listings sell for £4.64 on average, from £1.69 to £11.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.64 that is £2K to £3K a year per listing.

Average price
£4.64under the $15 to $100 sweet spot
Price range
£1.69–£11.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Painting Supplies, Tools & Wall Treatments. It carries 3,583 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Painting Supplies, Tools & Wall Treatments
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,583per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chalk Paint Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

83

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

0%

  • Harris89%
  • Genixart4%
  • Fit For The Job3%
  • ZYBUX2%
  • GRIFEMA1%
  • Magimate1%
  • Open — no brand owns it (0%)

Demand

Chalk Paint Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Chalk Paint Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harris paint brush36K/yr
  • harris paint brushes14K/yr
  • paint brushes for wood10K/yr
  • wood paint brush8K/yr
  • harris brushes6K/yr
  • wood brush4K/yr
  • paint brush for wood4K/yr
  • harris trade paint brushes4K/yr
  • harris brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Chalk Paint Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%+0.30

Poor Quality

Poor quality control

Rubbish quality

Durability12%−0.12

Fell apart before I could even use it

Fell apart when washed

Fell apart immediately

Paint Quality11%−0.02

Paint sprea and brush marks will be awful

They malt a little bit when painting

Doesn't hold much paint

Value For Money6%+0.25

Not the cheapest

Also, the price can be a bit higher compared to other sellers, as you can find the same or similar brushes cheaper elsewhere

not worth a penny

Size-Overall6%−0.05

Not fit for purpose

To small

Not fit for the job

Love

Quality-Overall29%+0.30

are well made

Decent quality

Always reliable quality

Value For Money20%+0.25

Cheap price

Excellent value

Good value for money

Paint Quality16%−0.02

They paint well

Puts paint on very well

paint was perfect

Brush Quality13%+2.25

Brilliant brushes

Good quality brushes

Great brush especially for the price

Ease Of Cleaning4%−0.02

Easy to wash too

it cleaned up really well

Easy to clean

Return

0.1% Return rate 34% Fixable by listing

Size-Overall28%█▆▇▅▄▆

Not fit for purpose

To small

Not fit for the job

Quality-Overall23%▄▇▄█▇▄

Poor Quality

Poor quality control

Rubbish quality

Paint Quality14%▇▇▇▆█▇

Paint sprea and brush marks will be awful

They malt a little bit when painting

Doesn't hold much paint

Functionality-Overall5%▄█▄▃▄▁
Thin4%▁▁▁▄▆█

FAQ

Common Chalk Paint Brushes questions

Answered from the same tracked data.