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Cement

Maybe

Returns run at only 0.4% of orders. But products sell for $10.84 on average, outside the sweet spot, so Cement is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 49
Market size
£329K/yr493K searches / yr
90-day growth
+65.9%search demand this quarter
Competition
55%top-5 click share · 12 brands · 51 sellers

Flapen Score

Cement against its category

The dotted line is the DIY & Tools average. Past it, Cement is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cement 493K times last year and spent an estimated £329K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
+65.9%
Conversion, latest week
6.2%
Market size, estimated
£329Ka year
Peak month
May5.1× the quietest month
Top search term
cement106K searches a year

02 · Price

A sale here is worth £10.84.

Listings sell for £10.84 on average, from £3.77 to £23.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £10.84 that is £16K to £22K a year per listing.

Average price
£10.84under the $15 to $100 sweet spot
Price range
£3.77–£23.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£22K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #27 within Building Supplies. It carries 2,097 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
48%
Out of stock, average day
2.3%
Average rank
#27in Building Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,097per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£66K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

51

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

17%

  • Bostik48%
  • Laeto9%
  • Sika8%
  • fischer8%
  • Suregreen5%
  • The Glowhouse5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Cement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×

Search terms

Top Cement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cement106K/yr
  • cement ready mixed89K/yr
  • ready mixed cement81K/yr
  • concrete65K/yr
  • concrete mix17K/yr
  • ready made cement17K/yr
  • sand and cement ready mixed16K/yr
  • ready mix cement14K/yr
  • ready mixed concrete13K/yr
  • quick drying cement10K/yr

Reviews and returns

What reviews say buyers love and hate about Cement

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.07

far too expensive

This was a little more expensive

Bit pricey

Ease Of Use16%+1.91

Difficult to use

Not very convenient to hard

Hard to squeeze out

Durability7%−0.10

unfortunately a few days later it has crumbled away

Gone off before use

gave up in the end

Quality-Overall6%−0.02

Not the best

Poor quality

Absolutely rubbish

Adhesion/Stickiness6%−0.06

no adhesion

Does not adhere to anything

wouldn't stick to wall

Love

Ease Of Use29%+1.91

Easy to store

Easy to use

easy to work with

Quality-Overall15%−0.02

Overall, the quality of the product itself emphasizes reliability,

Good quality concrete

Decent quality

Advertised Vs Actual Product13%+1.10

As Advertised

As described

IT DOES EXACTLY WHAT IT IS SUPPOSED TO

Value For Money8%−0.07

GOOD VALUE

Good value for money

Worth for money

Maintenance And Repair6%+0.79

Great for minor repair work

Ideal for all those small maintenance jobs

This stuff is great for small,quick repairs

Return

0.4% Return rate 32% Fixable by listing

Color17%▃█▆▅▆▆

Not grey as stated on the tub

Does not mix and finish grey

Its quite a light grey

Functionality-Overall15%█▅▄▅▂▇

Does not work

Small jobs only

Leak-Proof13%▆▇▄▃█▇

The plastic tub was cracked and leaking, it is still usable

in gaps causing pond to leak

to take care in not to throw it around ends up with the contents leaking out within the box when opening

Defective Material/Parts8%█▆▃▄▂▃
Ease Of Use8%▁▅█▇▄▃

Difficult to use

Not very convenient to hard

Hard to squeeze out

FAQ

Common Cement questions

Answered from the same tracked data.