Is cement profitable to sell on Amazon United Kingdom?

The niche generates £329K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +65.9%. Flapen's verdict: Worth a look (60/100).

How competitive is the cement niche?

12 brands and 51 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in cement?

Top complaints mined from reviews: Value For Money, Ease Of Use, Durability. The return rate is 0.4%.

When does demand for cement peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.1× the quietest.

What does it cost to enter the cement niche?

Listings span £3.77–£23.37; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 2,097 reviews — the moat a new listing must climb.

cement

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Great+65.9%

90-day search growth — must beat 0% to launch

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£329K

£329K/yr · 493K searches

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,097.48

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.77–£23.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.84

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cement is a £329K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cement market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £325K–£434K; units × avg price
Conversion rate: 6.2%
Avg BSR: #27
Page quality: 0%
Prime: 48%
Sponsored: 78%
Out of stock: 2.3%
Avg brand age: 51 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

17%

Bostik48%
Laeto9%
Sika8%
fischer8%
Suregreen5%
The Glowhouse5%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +65.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×

Open Trend

Top cement search terms

cement106K/yr +56.8%3.4% conv.
cement ready mixed89K/yr +82.7%6.6% conv.
ready mixed cement81K/yr +75.5%6.7% conv.
concrete65K/yr +36.6%3.1% conv.
concrete mix17K/yr +133.1%3.6% conv.
ready made cement17K/yr +72.8%6.3% conv.
sand and cement ready mixed16K/yr +74.2%6.2% conv.
ready mix cement14K/yr +46.7%6.4% conv.
ready mixed concrete13K/yr +61.5%3.4% conv.
quick drying cement10K/yr +76.1%6.6% conv.

All search terms

Top cement products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bostik Rapid Setting Cement 2.5kg - Fast-Setting - Ready Mixed Cement Just Add Water - Waterproof - Strong - Concrete Repair - Interior-Exterior

Bostik£6.754.5★7,682 rev

Bostik Rapid Setting Cement 10kg - Fast-Setting 20 Minute Waterproof Repair Mortar - Ready Mixed Just Add Water - Strong & Durable - For Drain Repairs & Concrete Fixing - Indoor & Outdoor Use

Bostik£12.644.5★7,682 rev

Bostik Cementone General Purpose Mortar 5kg - Ready Mixed Mortar Just Add Water - for Interior & Exterior Repairs

Bostik£6.884.5★5,402 rev

fischer Express Cement Grey 310ml Ready Mixed Repair Mortar Cartridge

fischer£4.434.1★4,011 rev

Everbuild Jetcem Rapid Set Cement Internal And External Use Ideal For Repairing Cement Easy Mix Formula Fast-Setting Grey 3kg Bag

Sika£6.034.4★2,975 rev

Newest

by launch date

Suregreen£15.3411 rev

2mo ago

Suregreen£15.359 rev

2mo ago

Suregreen£13.6763 rev

6mo ago

The Glowhouse 20kg Multi-Purpose Concrete Bag Ready Mixed Just Add Water Suitable for All Concrete Jobs Driveways Paths Walls Steps and more Waterproof Bag 20kg

The Glowhouse£13.94462 rev

2y ago

Glowhouse Postfix No-Mix Aggregate Weatherproof Concrete 20kg Perfect for Fence and Washing Line Posts

The Glowhouse£13.29440 rev

2y ago

What buyers say about cement

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use29%

“Easy to store”

Quality-Overall15%

“Overall, the quality of the product itself emphasizes reliability,”

Advertised Vs Actual Product13%

“As Advertised”

Value For Money8%

“GOOD VALUE”

Maintenance And Repair6%

“Great for minor repair work”

Efficiency4%

“Needed to cement a rotary washing line in place this as done the job extremely well”

Strength3%

“has set very solid”

Size-Overall2%

“Great size”

Material Quality2%

“Good quality cement, just want I needed and delivered quickly”

Instructions/User Manual/Troubleshooting2%

“Arrived on time with helpful instructions”

What buyers complain about

Value For Money17%

“far too expensive”

Ease Of Use16%

“Difficult to use”

Durability7%

“unfortunately a few days later it has crumbled away”

Quality-Overall6%

“Not the best”

Adhesion/Stickiness6%

“no adhesion”

Size-Overall4%

“Didn't match mortar”

Functionality-Overall4%

“Does not work”

Weight Heavy4%

“The box can be very heavy”

Leak-Proof3%

“The plastic tub was cracked and leaking, it is still usable”

Color3%

“Not grey as stated on the tub”

Top return reasons

Color17%

Functionality-Overall15%

Leak-Proof13%

Defective Material/Parts8%

Ease Of Use8%

Advertised Vs Actual Product6%

Material Quality6%