Cement
Cement shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cement profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cement is a £329K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Cement: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +65.9% over the last 90 days and 6.2% of searches end in a purchase.
£329K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Cement products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bostik Rapid Setting Cement 2.5kg - Fast-Setting - Ready Mixed Cement Just Add Water - Waterproof - Strong - Concrete Repair - Interior-Exterior
- Price
- £6.75
- Rating
- 4.5/5
- Reviews
- 7,682
- Age
- 11y ago
Bostik Rapid Setting Cement 10kg - Fast-Setting 20 Minute Waterproof Repair Mortar - Ready Mixed Just Add Water - Strong & Durable - For Drain Repairs & Concrete Fixing - Indoor & Outdoor Use
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 7,682
- Age
- 10y ago
Bostik Cementone General Purpose Mortar 5kg - Ready Mixed Mortar Just Add Water - for Interior & Exterior Repairs
- Price
- £6.88
- Rating
- 4.5/5
- Reviews
- 5,402
- Age
- 9y ago
fischer Express Cement Grey 310ml Ready Mixed Repair Mortar Cartridge
- Price
- £4.43
- Rating
- 4.1/5
- Reviews
- 4,011
- Age
- 11y ago
Everbuild Jetcem Rapid Set Cement Internal And External Use Ideal For Repairing Cement Easy Mix Formula Fast-Setting Grey 3kg Bag
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 2,975
- Age
- 19y ago
Trending
90-day click momentum
Suregreen Ready Mixed Mortar | Ready Mixed Cement Blend | Add Water | Masonry | Mortar Repair Pointing Rendering General Sand Cement Brick Repairs | Easy Mix
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago
Suregreen Ready Mixed Concrete | Pre-Mixed Concrete | 20kg Waterproof Bag | Add Water | For Paths Steps Floors Foundations Drains Repairs | Multipurpose Mix
- Price
- £15.34
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago
Bartoline Exterior Filler Powder 1.5 kg Heavy-Duty Cement-Based Repair for Brick Wood & Stone Crack-Free & Weatherproof
- Price
- £3.85
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6y ago
Cement Ready Mixed Bundle with 2.5kg Bostik Cementone Rapid Setting Cement Mix 6 Pointing Trowel & Safety Gloves | Quick Drying | Ready Mix Concrete Filler for Indoor & Outdoor Mortar Repair
- Price
- £17.72
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 2y ago
Laeto General Purpose Fast Set Concrete Ready Mix for Outdoor Repairs
- Price
- £14.97
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 3y ago
Newest
by launch dateSuregreen Ready Mixed Concrete | Pre-Mixed Concrete | 20kg Waterproof Bag | Add Water | For Paths Steps Floors Foundations Drains Repairs | Multipurpose Mix
- Price
- £15.34
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago
Suregreen Ready Mixed Mortar | Ready Mixed Cement Blend | Add Water | Masonry | Mortar Repair Pointing Rendering General Sand Cement Brick Repairs | Easy Mix
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago
Suregreen PostFix Concrete Mix | 20kg | Fence Post Repair | Ready Mixed Cement | Ready-to-Use Mix to install or fix Metal Timber Concrete or Electric Fence Posts | Water Resistant Bag
- Price
- £13.67
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 6mo ago
The Glowhouse 20kg Multi-Purpose Concrete Bag Ready Mixed Just Add Water Suitable for All Concrete Jobs Driveways Paths Walls Steps and more Waterproof Bag 20kg
- Price
- £13.94
- Rating
- 4.4/5
- Reviews
- 462
- Age
- 2y ago
Glowhouse Postfix No-Mix Aggregate Weatherproof Concrete 20kg Perfect for Fence and Washing Line Posts
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 440
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
51
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
17%
- Bostik48%
- Laeto9%
- Sika8%
- fischer8%
- Suregreen5%
- The Glowhouse5%
- Open — no brand owns it (6 brands, 17%)
Cement demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×
Top Cement search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cement106K/yr
- cement ready mixed89K/yr
- ready mixed cement81K/yr
- concrete65K/yr
- concrete mix17K/yr
- ready made cement17K/yr
- sand and cement ready mixed16K/yr
- ready mix cement14K/yr
- ready mixed concrete13K/yr
- quick drying cement10K/yr
What reviews say buyers love and hate about Cement
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Easy to store”
“Overall, the quality of the product itself emphasizes reliability,”
“As Advertised”
“GOOD VALUE”
“Great for minor repair work”
What buyers complain about
69% of reviews“far too expensive”
“Difficult to use”
“unfortunately a few days later it has crumbled away”
“Not the best”
“no adhesion”
Cement return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cement questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
