Cement
MaybeReturns run at only 0.4% of orders. But products sell for $10.84 on average, outside the sweet spot, so Cement is a Maybe.
- Flapen Score
- 60 / 100Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 4960
- Market size
- £329K/yr493K searches / yr
- 90-day growth
- +65.9%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 51 sellers
Flapen Score
Cement against its category
The dotted line is the DIY & Tools average. Past it, Cement is stronger. Inside it, weaker.
Market
The Cement market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cement 493K times last year and spent an estimated £329K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.
- Searches, last 12 months
- 493K
- Growth, 90 days vs prior 90
- +65.9%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £329Ka year
- Peak month
- May5.1× the quietest month
- Top search term
- cement106K searches a year
02 · Price
A sale here is worth £10.84.
Listings sell for £10.84 on average, from £3.77 to £23.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £10.84 that is £16K to £22K a year per listing.
- Average price
- £10.84under the $15 to $100 sweet spot
- Price range
- £3.77–£23.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £16K–£22K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #27 within Building Supplies. It carries 2,097 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 48%
- Out of stock, average day
- 2.3%
- Average rank
- #27in Building Supplies
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,097per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Cement products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bostik Rapid Setting Cement 2.5kg - Fast-Setting - Ready Mixed Cement Just Add Water - Waterproof - Strong - Concrete Repair - Interior-Exterior
- Price
- £6.75
- Rating
- 4.5/5
- Reviews
- 7,682
- Age
- 11y ago

Bostik Rapid Setting Cement 10kg - Fast-Setting 20 Minute Waterproof Repair Mortar - Ready Mixed Just Add Water - Strong & Durable - For Drain Repairs & Concrete Fixing - Indoor & Outdoor Use
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 7,682
- Age
- 10y ago

Bostik Cementone General Purpose Mortar 5kg - Ready Mixed Mortar Just Add Water - for Interior & Exterior Repairs
- Price
- £6.88
- Rating
- 4.5/5
- Reviews
- 5,402
- Age
- 9y ago

fischer Express Cement Grey 310ml Ready Mixed Repair Mortar Cartridge
- Price
- £4.43
- Rating
- 4.1/5
- Reviews
- 4,011
- Age
- 11y ago

Everbuild Jetcem Rapid Set Cement Internal And External Use Ideal For Repairing Cement Easy Mix Formula Fast-Setting Grey 3kg Bag
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 2,975
- Age
- 19y ago
Trending
90-day click momentum
Suregreen Ready Mixed Mortar | Ready Mixed Cement Blend | Add Water | Masonry | Mortar Repair Pointing Rendering General Sand Cement Brick Repairs | Easy Mix
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago

Suregreen Ready Mixed Concrete | Pre-Mixed Concrete | 20kg Waterproof Bag | Add Water | For Paths Steps Floors Foundations Drains Repairs | Multipurpose Mix
- Price
- £15.34
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago

Bartoline Exterior Filler Powder 1.5 kg Heavy-Duty Cement-Based Repair for Brick Wood & Stone Crack-Free & Weatherproof
- Price
- £3.85
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6y ago

Cement Ready Mixed Bundle with 2.5kg Bostik Cementone Rapid Setting Cement Mix 6 Pointing Trowel & Safety Gloves | Quick Drying | Ready Mix Concrete Filler for Indoor & Outdoor Mortar Repair
- Price
- £17.72
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 2y ago

Laeto General Purpose Fast Set Concrete Ready Mix for Outdoor Repairs
- Price
- £14.97
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 3y ago
Newest
by launch date
Suregreen Ready Mixed Concrete | Pre-Mixed Concrete | 20kg Waterproof Bag | Add Water | For Paths Steps Floors Foundations Drains Repairs | Multipurpose Mix
- Price
- £15.34
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago

Suregreen Ready Mixed Mortar | Ready Mixed Cement Blend | Add Water | Masonry | Mortar Repair Pointing Rendering General Sand Cement Brick Repairs | Easy Mix
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago

Suregreen PostFix Concrete Mix | 20kg | Fence Post Repair | Ready Mixed Cement | Ready-to-Use Mix to install or fix Metal Timber Concrete or Electric Fence Posts | Water Resistant Bag
- Price
- £13.67
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 6mo ago

The Glowhouse 20kg Multi-Purpose Concrete Bag Ready Mixed Just Add Water Suitable for All Concrete Jobs Driveways Paths Walls Steps and more Waterproof Bag 20kg
- Price
- £13.94
- Rating
- 4.4/5
- Reviews
- 462
- Age
- 2y ago

Glowhouse Postfix No-Mix Aggregate Weatherproof Concrete 20kg Perfect for Fence and Washing Line Posts
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 440
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
51
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
17%
- Bostik48%
- Laeto9%
- Sika8%
- fischer8%
- Suregreen5%
- The Glowhouse5%
- Open — no brand owns it (6 brands, 17%)
Demand
Cement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×
Search terms
Top Cement search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cement106K/yr
- cement ready mixed89K/yr
- ready mixed cement81K/yr
- concrete65K/yr
- concrete mix17K/yr
- ready made cement17K/yr
- sand and cement ready mixed16K/yr
- ready mix cement14K/yr
- ready mixed concrete13K/yr
- quick drying cement10K/yr
Reviews and returns
What reviews say buyers love and hate about Cement
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
far too expensive
This was a little more expensive
Bit pricey
Difficult to use
Not very convenient to hard
Hard to squeeze out
unfortunately a few days later it has crumbled away
Gone off before use
gave up in the end
Not the best
Poor quality
Absolutely rubbish
no adhesion
Does not adhere to anything
wouldn't stick to wall
Love
Easy to store
Easy to use
easy to work with
Overall, the quality of the product itself emphasizes reliability,
Good quality concrete
Decent quality
As Advertised
As described
IT DOES EXACTLY WHAT IT IS SUPPOSED TO
GOOD VALUE
Good value for money
Worth for money
Great for minor repair work
Ideal for all those small maintenance jobs
This stuff is great for small,quick repairs
Return
0.4% Return rate 32% Fixable by listing
Not grey as stated on the tub
Does not mix and finish grey
Its quite a light grey
Does not work
Small jobs only
The plastic tub was cracked and leaking, it is still usable
in gaps causing pond to leak
to take care in not to throw it around ends up with the contents leaking out within the box when opening
Difficult to use
Not very convenient to hard
Hard to squeeze out
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cement questions
Answered from the same tracked data.








