cellulose thinners
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.82–$16.83) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Great260.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 75K searches
Price range
Bad£3.82–£16.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cellulose thinners is a £84K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cellulose thinners market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £66K–£88K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 62%
- Out of stock
- 10.0%
- Avg brand age
- 75 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
76
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
26%
- RUSTINS26%
- EETU20%
- PROTOUCH11%
- Parts Panel6%
- BIRD5%
- Pro Range5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.9×
Top cellulose thinners search terms
- cellulose thinners28K/yr
- thinners16K/yr
- paint thinners11K/yr
- thinner7K/yr
- lacquer thinner7K/yr
- paint thinners for spray gun4K/yr
- paint thinners & solvents2K/yr
Top cellulose thinners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Standard 5 Litre Paint Thinner
EETU£15.234.6★473 rev
PROTOUCH Standard Cellulose Thinners 5 Litres for Lacquers Primers and Basecoat Paints Flexible Cap Tin
PROTOUCH£16.804.7★144 rev
RUSTINS Cellulose Thinners 500ml - Professional Solvent for Cellulose Paints and Lacquers; Cleans Brushes Spray Guns and Equipment; Fast-Evaporating Formula in Various Sizes
RUSTINS£12.834.6★188 rev
Rustins Cellulose Thinners 125ml - Professional Solvent for Cellulose Paints and Lacquers; Cleans Brushes Spray Guns and Equipment; Fast-Evaporating Formula in Various Sizes
RUSTINS£5.934.5★362 rev
Rustins Cellulose Thinners 300ml- Professional Solvent for Cellulose Paints and Lacquers; Cleans Brushes Spray Guns and Equipment; Fast-Evaporating Formula in Various Sizes
RUSTINS£8.744.5★232 rev
Newest
by launch date
INTERMIX SUPPLIES Standard 5 Litre Paint Thinner Fast-Drying Solvent for Thinning Paints Cleaning Brushes & Equipment Ideal for Automotive Industrial & DIY Applications
INTERMIX SUPPLIES£15.097 rev
Standard 5 Litre Paint Thinner Fast-Drying Solvent for Thinning Paints Cleaning Brushes & Equipment Ideal for Automotive Industrial & DIY Applications
Parts Panel£16.7963 rev
Siramico Xylene Paint Thinner 1 Litre Professional Grade Solvent for Oil-Based Paints and Equipment Cleaning
SIRAMICO COATINGS£12.4443 rev
HOMY ARTY Airbrush Thinner - 500 ml Air Brush Paint Thinners Water-Based Acrylic Paint Thinner for Airbrush Acrylic Mediums to Improve Color Flow for Shoes Clothes Metal and Plastic Models
HOMY ARTY£12.25209 rev
White Spirit 2 litre Multi-Purpose Paint Solvent for Stripping Paint Cleaning Paint Brushes & General Cleaning Purposes - Paint Thinner Stain Remover Oil Based Paint Cleaner - Sold by ANGIX
ANGIX£9.18201 rev
Trending
90-day click momentum
Hartem - Airbrush Thinner 200 ml (6.76 Fl Oz) with Anti-Spill Cap | Thins Paints Increases Fluency and Delays Drying Inside the Airbrush
Hartem£7.144.6★
CarPlan BTH500 Paint Thinner & Brush Cleaner 500ml
CarPlan£10.534.5★
HOMY ARTY Airbrush Thinner - 500 ml Air Brush Paint Thinners Water-Based Acrylic Paint Thinner for Airbrush Acrylic Mediums to Improve Color Flow for Shoes Clothes Metal and Plastic Models
HOMY ARTY£12.254.6★
Bartoline Low Odour White Spirit 750ml
Bartoline£3.824.5★
Standard 5 Litre Paint Thinner
EETU£15.234.6★
What buyers say about cellulose thinners
What buyers praise and complain about, mined from review topics.What buyers love
“Works as advertised”
“The quality appears consistent with what you would expect from the Rustins brand”
“Clean brushes”
“Fair price”
“Good thinners”
“no strong nasty smells which is great”
“Good product, works on my acrylic paints”
“it does what it was designed to do”
“Right size”
“On time no issues”
What buyers complain about
“Paint thinney”
“I wouldn't even use if for cleaning brushes now”
“This is an odd thinner”
“Didn't work”
“expensive - EVRI as a carrier are useless as I think everybody already knows”
“Not as Pictured but”
“Sticky Mess”
“please wear old clothes when using because mine absolutely reeked of the stuff even after washing”
“Pity it wasn't reflective of the picture as I always use 'Standard Thinners'”
Top return reasons
Common questions
- Is cellulose thinners profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the cellulose thinners niche?
- 18 brands and 76 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in cellulose thinners?
- Top complaints mined from reviews: Paint Quality, Ease Of Cleaning, Thickness. The return rate is 0.1%.
- When does demand for cellulose thinners peak?
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the cellulose thinners niche?
- Listings span £3.82–£16.83; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 260 reviews — the moat a new listing must climb.