cb radio
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great269.14avg incumbent reviews — the moat a new listing must climb
Avg price
Great£79.39avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay£136K£136K/yr · 285K searches
Price range
Okay£16.67–£314.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cb radio is a £136K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cb radio market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £99K–£119K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 8.8%
- Avg brand age
- 45 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
22
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
5%
- Thunderpole53%
- Midland22%
- Retevis6%
- Radioddity5%
- PNI5%
- radtel4%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cb radio search terms
- cb radio152K/yr
- cb radio complete kit45K/yr
- cb radio handheld11K/yr
- ssb cb radio6K/yr
- handheld cb radio9K/yr
- cb radios5K/yr
- cb radios for sale5K/yr
- midland cb radio4K/yr
- handheld cb radio long range uk5K/yr
- thunderpole cb radio4K/yr
Top cb radio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THUNDERPOLE T-600 Mini CB Radio
Thunderpole£55.164.3★105 rev
CB Radio Kit | Thunderpole T-600 + Apollo Mag Aerial | 12v AM/FM CB Radio & Antenna Bundle Pack
Thunderpole£66.434.1★72 rev
THUNDERPOLE T-800 CB Radio
Thunderpole£55.504.6★227 rev
THUNDERPOLE T-X Portable CB Radio Handheld
Thunderpole£95.174.3★200 rev
Midland - Alan 42 DS CB Radio Portable Transceiver License-Free Multi-Band for All EU Countries Digital Squelch - Professional Transceivers AM/FM with 2-Pin Socket Antenna and Accessories
Midland£85.324.1★1,322 rev
Newest
by launch date
Radtel RT-950 PRO Ham Radio GPS/APRS 10W Walkie Talkie Long Range Handheld Two Way Radio AM/FM/CB/SW/MW/LW RX Bluetooth APP Programming NOAA Spectrum Analyzer (with Programming Cable)
radtel£68.52461 rev
Radtel RT-920 Walkie Talkie 8W Long Range Programmable Bluetooth Two-Way Handheld Radio SW MW LW CB 27MHz -126dBm Receive SSB AM FM Noise-Reduction NOAA
radtel£43.92136 rev
2-Pack Push-to-Talk Over Cellular (PoC) Mobile Radios Unlimited Range - 4G LTE Nationwide PTT Walkie Talkies for in-Vehicle Communication (GPS)
globalptt£227.3916 rev
BAOFENG K5PLUS Dual-Band Ham Radio Long Range UHF VHF 10W Tri-Power Two Way Radio with FM Airband 2500mAh Battery 999CH Frequency Copy Scramble CHIRP Compatible
BAOFENG£34.29164 rev
Retevis MB63 CB Radio Kit AM/FM Mobile Transceiver with PA Function Automatic Noise Limiter Emergency Channel 9/19 VOX 40-Channel Radio for Truckers
Retevis£30.9684 rev
Trending
90-day click momentumBAOFENG K5PLUS Dual-Band Ham Radio Long Range UHF VHF 10W Tri-Power Two Way Radio with FM Airband 2500mAh Battery 999CH Frequency Copy Scramble CHIRP Compatible
BAOFENG£34.294.1★
CB Radio Kit | Thunderpole T-800 + Apollo Mag Aerial | 12v AM/FM CB Radio & Antenna Pack
Thunderpole£67.314.2★
BAOFENG BF-88ST Pro PMR446 Walkie Talkie Upgraded Long Range Rechargeable License-Free Two Way Radios with LCD Display VOX Dual Watch Desktop Charger and Earpieces 2 pack
BAOFENG£23.134.1★
CB Radio Kit | Thunderpole T-600 + Apollo Mag Aerial | 12v AM/FM CB Radio & Antenna Bundle Pack
Thunderpole£66.434.1★
THUNDERPOLE T-800 CB Radio
Thunderpole£55.504.6★
What buyers say about cb radio
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Solid product”
“11m produced a nice clean signal. I checked on test gear”
“Easy to use”
“Just as i ordered”
“good size, fits lovely and looks the part on the car”
“Charge battery fully”
“Good right clear speaker good mic easy to use”
“Very functional little handheld”
“powerful and some cool hidden functions if you look it up on YouTube”
What buyers complain about
“You get the radio with a basic antenna which as others say is not good”
“it IS annoying for it to be totally disfunctional”
“clear audio airband if you can't hear anything your settings are wrong or you need to use a headset if you can't hear epic radio for the price”
“so it all got disconnected fast”
“its complicated to set”
“The wall charger is not modern”
“Small”
“Why are people complaining about this radio it's great loud”
“Max range 1km”
“Was faulty returned it”
Top return reasons
Common questions
- Is cb radio profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the cb radio niche?
- 10 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in cb radio?
- Top complaints mined from reviews: Signal Strength, Functionality-Overall, Audio Quality. The return rate is 4.0%.
- When does demand for cb radio peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cb radio niche?
- Listings span £16.67–£314.91; the average listing price is £79.39 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.