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Cb Radio

Fail

Buyers convert on only 0.6% of searches, so Cb Radio is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£136K/yr285K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
49%top-5 click share · 10 brands · 22 sellers

Flapen Score

Cb Radio against its category

The dotted line is the DIY & Tools average. Past it, Cb Radio is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cb Radio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cb Radio 285K times last year and spent an estimated £136K. The top 5 brands take 91% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
0.6%
Market size, estimated
£136Ka year
Peak month
October1.3× the quietest month
Top search term
cb radio152K searches a year

02 · Price

A sale here is worth £79.39.

Listings sell for £79.39 on average, from £16.67 to £314.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £79.39 that is £0 to £8K a year per listing.

Average price
£79.39inside the $15 to $100 sweet spot
Price range
£16.67–£314.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #261 within Power Tools. It carries 269 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#261in Power Tools
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
269per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cb Radio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

5%

  • Thunderpole53%
  • Midland22%
  • Retevis6%
  • Radioddity5%
  • PNI5%
  • radtel4%
  • Open — no brand owns it (4 brands, 5%)

Demand

Cb Radio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cb Radio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cb radio152K/yr
  • cb radio complete kit45K/yr
  • cb radio handheld11K/yr
  • ssb cb radio6K/yr
  • handheld cb radio9K/yr
  • cb radios5K/yr
  • cb radios for sale5K/yr
  • midland cb radio4K/yr
  • handheld cb radio long range uk5K/yr
  • thunderpole cb radio4K/yr

Reviews and returns

What reviews say buyers love and hate about Cb Radio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Signal Strength14%−0.02

You get the radio with a basic antenna which as others say is not good

Standard antenna isn't great

.signal don't quite reach parts of town due to buildings

Functionality-Overall9%−0.15

it IS annoying for it to be totally disfunctional

did not work

can't get it to work

Audio Quality7%−0.07

clear audio airband if you can't hear anything your settings are wrong or you need to use a headset if you can't hear epic radio for the price

no music, nothing

you may also notice your music being skipped

Connectivity-Overall6%−0.10

so it all got disconnected fast

cannot comminicate with the computer

Assembly/Installation6%−0.03

its complicated to set

Rather small unit ages to set up doesn't work at all well

Love

Value For Money24%+1.72

Fair price

great for the price

Excellent value

Quality-Overall11%+0.69

Solid product

the built quality is robust

Great quality at a fantastic price

Signal Strength10%−0.02

11m produced a nice clean signal. I checked on test gear

The stock antenna is good

Excellent radios

Ease Of Use9%+0.47

Easy to use

two way radio- This radio is very easy to used

it will make our work a lot easier

Advertised Vs Actual Product5%+0.38

Just as i ordered

Does what it is meant to

Works perfectly as expected

Return

4.0% Return rate 0% Fixable by listing

Functionality-Overall19%█▅▄▆▄▄

it IS annoying for it to be totally disfunctional

did not work

can't get it to work

Range13%▇▃█▄▄▅

Max range 1km

Signal Strength8%█▇▅▂▆▄

You get the radio with a basic antenna which as others say is not good

Standard antenna isn't great

.signal don't quite reach parts of town due to buildings

Compatibility-Overall8%▃▄▆▅▂█
Defective Material/Parts7%▁█▃█▂▃

Was faulty returned it

FAQ

Common Cb Radio questions

Answered from the same tracked data.