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Carpet Tape

Fail

Prices span $3.75–$8.27, mostly outside the sweet spot, so Carpet Tape is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£344K/yr353K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
81%top-5 click share · 6 brands · 10 sellers

Flapen Score

Carpet Tape against its category

The dotted line is the DIY & Tools average. Past it, Carpet Tape is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carpet Tape 353K times last year and spent an estimated £344K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £344K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
15.7%
Market size, estimated
£344Ka year
Peak month
January1.6× the quietest month
Top search term
carpet tape126K searches a year

02 · Price

A sale here is worth £6.22.

Listings sell for £6.22 on average, from £3.75 to £8.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At £6.22 that is £31K to £37K a year per listing.

Average price
£6.22under the $15 to $100 sweet spot
Price range
£3.75–£8.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
£31K–£37K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Adhesives & Sealers. It carries 5,787 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Adhesives & Sealers
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,787per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Carpet Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£52K£103K£155K£206K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • DIY Doctor50%
  • Target Control20%
  • Rugistic12%
  • YISUMEI9%
  • Double Dragon6%
  • YYXLIFE3%
  • Open — no brand owns it (0%)

Demand

Carpet Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Carpet Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet tape126K/yr
  • rug tape48K/yr
  • double sided carpet tape44K/yr
  • carpet tape double sided heavy duty31K/yr
  • rug tape for carpet18K/yr
  • double sided carpet tape heavy duty11K/yr
  • carpet tape for rugs11K/yr
  • double sided tape for carpet7K/yr
  • rug tape for wood floors9K/yr
  • carpet tape for rugs on top of carpet6K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness33%+0.75

Didn't stick for long

sticks to the floor

not sticky enough

Functionality-Overall15%−0.25

Completely ineffective

Does not work ideally for me

Didn't work

Grip11%−0.05

stopped gripping

does no grip

it was not a good grip

Strength6%+0.55

Far from heavy duty

not as strong as described

Not strong

Ease Of Use5%+0.34

SO HARD TO REMOVE

making it difficult to remove

BUT impossible to remove

Love

Adhesion/Stickiness38%+0.75

great tape

Sticks really well

Sticks well

Quality-Overall12%+1.33

Excellent product

Good quality

Great item

Strength10%+0.55

Very strong"" Really good strong tape

Super strong

Strong hold

Advertised Vs Actual Product9%+1.09

Did the job

Works as it should

As described

Ease Of Use8%+0.34

Easy to use

Easy to handle

Easy to cut

Return

0.7% Return rate 20% Fixable by listing

Adhesion/Stickiness38%▆▇▆▆▅█

Didn't stick for long

sticks to the floor

not sticky enough

Size-Overall11%▃▅▆▅▆█
Functionality-Overall10%▇▂█▄▇▅

Completely ineffective

Does not work ideally for me

Didn't work

Compatibility-Overall9%▅████▂
Advertised Vs Actual Product7%▆▅▄▇▇█

Misleading

Not as advertised

note SIZE is wrong on the advert it is 21mm

FAQ

Common Carpet Tape questions

Answered from the same tracked data.