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Carpenters Pencil

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -26.0% this quarter, so Carpenters Pencil is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£817K/yr689K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
56%top-5 click share · 11 brands · 58 sellers

Flapen Score

Carpenters Pencil against its category

The dotted line is the DIY & Tools average. Past it, Carpenters Pencil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpenters Pencil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carpenters Pencil 689K times last year and spent an estimated £817K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 689K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £817K a year.

Searches, last 12 months
689K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
10.1%
Market size, estimated
£817Ka year
Peak month
November1.7× the quietest month
Top search term
tracer pencil191K searches a year

02 · Price

A sale here is worth £11.70.

Listings sell for £11.70 on average, from £2.94 to £52.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £11.70 that is £29K to £35K a year per listing.

Average price
£11.70under the $15 to $100 sweet spot
Price range
£2.94–£52.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£29K–£35K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Hand Tools. It carries 2,183 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Hand Tools
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,183per listing
Listings tracked
23

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Carpenters Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£82K£163K£245K£327K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

58

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

9%

  • Tracer71%
  • MECHEER5%
  • OX Tools5%
  • Kunoli3%
  • Amtech3%
  • STAEDTLER3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Carpenters Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Carpenters Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tracer pencil191K/yr
  • carpenters pencil129K/yr
  • tracer123K/yr
  • carpenter pencil34K/yr
  • work pencil26K/yr
  • builders pencil25K/yr
  • construction pencil24K/yr
  • joiners pencil21K/yr
  • carpenters pencils16K/yr
  • tracer trueshot14K/yr

Reviews and returns

What reviews say buyers love and hate about Carpenters Pencil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.13

Broke easily

Broke within a month

Broke with in a week

Quality-Overall14%+1.28

This pencil is very poor quality

Rubbish, cheap

Poor quality, did not stand up to site work

Value For Money8%+0.80

- slightly expensive for what it is

not the price

half the price

Functionality-Overall7%−0.04

Doesn't function as expected

Doesn't work

Dont work on tiles/marble

Size-Overall4%−0.02

Not fit for purpose

theyre more like loose sleeves

Very small

Love

Quality-Overall25%+1.28

Quality pencil

Good quality

The build quality feels excellent

Value For Money14%+0.80

Good price

A great piece of kit for the price

Good value for the money

Ease Of Use8%+0.76

Easy to use

Easy to keep on you without losing it

Really handy

Advertised Vs Actual Product7%+0.26

it performs exactly as it should

Does the job

As described

Pen/Pencil Quality7%+0.53

Great pencil

Great pencils for my work

The pencils are great

Return

0.3% Return rate 13% Fixable by listing

Functionality-Overall28%▇█▆▅▆▇

Doesn't function as expected

Doesn't work

Dont work on tiles/marble

Defective Material/Parts11%▇▂▃█▇▄
Durability7%▂█▂▆▂▅

Broke easily

Broke within a month

Broke with in a week

Mechanism Issues6%▁▆▆█▃▄
Size-Overall6%▃▁▇▅▃█

Not fit for purpose

theyre more like loose sleeves

Very small

FAQ

Common Carpenters Pencil questions

Answered from the same tracked data.