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Carbon Monoxide Detector

Maybe

Buyers convert on 16.6% of searches. But demand is soft, at -23.6% this quarter, so Carbon Monoxide Detector is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£5.0M/yr2.4M searches / yr
90-day growth
-23.6%search demand this quarter
Competition
72%top-5 click share · 9 brands · 29 sellers

Flapen Score

Carbon Monoxide Detector against its category

The dotted line is the DIY & Tools average. Past it, Carbon Monoxide Detector is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carbon Monoxide Detector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carbon Monoxide Detector 2.4M times last year and spent an estimated £5.0M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

16.6% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.0M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
16.6%
Market size, estimated
£5.0Ma year
Peak month
October1.9× the quietest month
Top search term
carbon monoxide detector1.3M searches a year

02 · Price

A sale here is worth £12.51.

Listings sell for £12.51 on average, from £6.75 to £20.01. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £12.51 that is £250K to £313K a year per listing.

Average price
£12.51under the $15 to $100 sweet spot
Price range
£6.75–£20.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
£250K–£313K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #10 within Safety & Security. It carries 4,426 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
6.3%
Average rank
#10in Safety & Security
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,426per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Carbon Monoxide Detector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£497K£994K£1.5M£2.0M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

29

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Fireangel36%
  • Kidde20%
  • Safeliveo9%
  • XINDUM8%
  • X-Sense8%
  • Fenary6%
  • Open — no brand owns it (3 brands, 13%)

Demand

Carbon Monoxide Detector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Carbon Monoxide Detector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carbon monoxide detector1.3M/yr
  • carbon monoxide alarm391K/yr
  • carbon monoxide alarms for home146K/yr
  • co2 detector110K/yr
  • fire angel carbon monoxide alarm56K/yr
  • carbon monoxide detectors52K/yr
  • fireangel carbon monoxide detector23K/yr
  • co2 monitor48K/yr
  • co alarm38K/yr
  • co2 alarm41K/yr

Reviews and returns

What reviews say buyers love and hate about Carbon Monoxide Detector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.10

stopped working after 1.5 years of barely being used

Broke after 5 months

failed after 7 months

Battery Life11%−0.06

battery only lasted 10 weeks

Poor battery life

then constantly said low battery even when the batteries were changed to new ones

Functionality-Overall9%−0.04

think the unit isn't working

Didn't work

Nothing on the screen, just malfunctioning

Noise Level5%−0.01

Very loud

LOUD

Loud alarm

Quality-Overall5%+0.83

Poor quality control

Buy cheap, expect not great quality

Rubbish product

Love

Value For Money19%+1.42

Good value for money

Decent price

excellent value

Quality-Overall18%+0.83

Good quality device

Very good well made product

Excellent product

Advertised Vs Actual Product11%+0.50

As advertised

Just what I needed

As described

Assembly/Installation10%+0.57

Easily installed

easy to mount

Easy to assemble

Ease Of Use6%+0.20

Easy to read

Ease of use

I found it very handy

Return

0.5% Return rate 7% Fixable by listing

Functionality-Overall23%▆█▆▇▇▇

think the unit isn't working

Didn't work

Nothing on the screen, just malfunctioning

Defective Material/Parts17%██▆▆▇▇
Alarm/Timer Accuracy14%▇▆██▆█

Alarm not working

Very loud alarm

The unit is faulty it keeps alarming and reading high

Battery Life5%█▆▇█▆▄

battery only lasted 10 weeks

Poor battery life

then constantly said low battery even when the batteries were changed to new ones

Size-Overall5%▆▄▃▅▆█

the backplate did not fit the unit

unfortunately the batteries supplied protrude slightly so doesn't fit correctly

really tiny

FAQ

Common Carbon Monoxide Detector questions

Answered from the same tracked data.