canopy
Worth a lookShows a sweet-spot price point ($50.75 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£50.75avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,181.44avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Market size
Okay£179K£179K/yr · 680K searches
Price range
Okay£14.43–£307.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, canopy is a £179K/yr Amazon United Kingdom market (680K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
canopy market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £254K–£305K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 91%
- Out of stock
- 10.1%
- Avg brand age
- 35 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
43
Top-5 brand share
62%
Top 20: 92%
Top-5 click share
34%
Top 20: 66%
Open market
34%
- VOUNOT32%
- MOKANI11%
- Outsunny8%
- Yaheetech6%
- The Fellie5%
- Outopee4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.4% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.9×
Top canopy search terms
- canopy outdoor113K/yr
- canopy120K/yr
- door canopy123K/yr
- door canopy outdoor72K/yr
- porch canopy53K/yr
- outdoor canopy21K/yr
- door canopies36K/yr
- front door canopy32K/yr
- porch20K/yr
- door canopy outdoor waterproof18K/yr
Top canopy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 200 x 80 cm Anthracite
VOUNOT£35.454.2★2,385 rev
VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 120 x 80 cm Anthracite
VOUNOT£26.464.2★2,385 rev
Mokani Sun Shade Sail for Garden 3x3m Rectangle Sunscreen Awning Canopy Waterproof Shade Sails with Accessories 95% UV Block Sail Shades Sun Shades for Garden Outdoor Patio Party Pergola Balcony
MOKANI£24.504.3★601 rev
VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 120 x 80 cm
VOUNOT£27.844.2★2,385 rev
Yaheetech Front Door Canopy Outdoor Awning Window Garden Canopy Patio Porch Awning Rain Shelter Cover 120 x 80 cm Black
Yaheetech£30.844.5★2,807 rev
Newest
by launch date
Yaheetech 2.5x1.2m Adjustable Balcony Awning Manual Retractable Garden Awning Standing Sun Shade Shelter Canopywith Hand Crank for Patio/Gazebo/Garden/Restaurant/Cafe No Drilling Dark Grey
Yaheetech£43.70152 rev
Dripex Awning Retractable Manual Awnings for Patio Garden 3 x 2.5m Anti-UV and Waterproof Canopy Outdoor Sun Shade with Fittings & Hand Crank for Balcony - Grey
Dripex£107.7945 rev
VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 200 x 80 cm Anthracite
VOUNOT£35.452,385 rev
VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 120 x 80 cm Anthracite
VOUNOT£26.462,385 rev
VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 100 x 80 cm Anthracite
VOUNOT£27.422,385 rev
Trending
90-day click momentum
Oypla Outdoor Door Canopy Porch Awning Rain Shelter Cover 120x80cm
Oypla£24.794.7★
Neo 3X3M Event Gazebo 4 Side Panels Outdoor Waterproof Garden Party Tent Marquee Canopy Shelter Coated Steel Frame (Grey)
Neo£35.372.7★
Yaheetech 2.5x1.2m Adjustable Balcony Awning Manual Retractable Garden Awning Standing Sun Shade Shelter Canopywith Hand Crank for Patio/Gazebo/Garden/Restaurant/Cafe No Drilling Dark Grey
Yaheetech£43.704.5★
Mokani Sun Shade Sail for Garden 3x4m Rectangle Sunscreen Awning Canopy Waterproof Shade Sails with Accessories 95% UV Block Sail Shades Sun Shades for Garden Outdoor Patio Party Pergola Balcony
MOKANI£29.474.3★
VOUNOT Front Door Canopy Outdoor Awning Rain Shelter for Back Door Porch Patio Window 200 x 80 cm Anthracite
VOUNOT£35.454.2★
What buyers say about canopy
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to put up”
“Worth the money”
“Decent size”
“Exactly what we needed”
“Sturdy canopy”
“Good quality material”
“Perfect for shade”
“easy to use”
“Good lightweight canopy”
What buyers complain about
“the quality control was terrible”
“Can't assemble”
“Not strong enough”
“Instructions poor”
“they are a bit small”
“durability issues make it hard to recommend”
“Cheap plastic”
“Not worth the money”
“Why it isnt as described”
“is difficult to remove”
Top return reasons
Common questions
- Is canopy profitable to sell on Amazon United Kingdom?
- The niche generates £179K/yr across 68 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +27.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the canopy niche?
- 33 brands and 43 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in canopy?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Strength. The return rate is 1.6%.
- When does demand for canopy peak?
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the canopy niche?
- Listings span £14.43–£307.31; the average listing price is £50.75 (sweet spot $15–$100). The average incumbent carries 1,181 reviews — the moat a new listing must climb.