cable rods
Worth a lookShows sweet-spot pricing room ($7.14–$57.07), but soft demand (-19.8% this quarter) keeps it on the watch list.
Price range
Great£7.14–£57.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Great423.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£14.99avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Bad£79K£79K/yr · 65K searches
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cable rods is a £79K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cable rods market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £60K–£75K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 75%
- Out of stock
- 12.0%
- Avg brand age
- 63 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
54
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
31%
- SETROVIC-UK15%
- 通用14%
- Gear Gem12%
- C.K12%
- Draper8%
- Poweka7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cable rods search terms
- cable rods35K/yr
- cable rods electrician9K/yr
- cable rod6K/yr
- electrical rods4K/yr
- rods electrical4K/yr
- cable pulling rods3K/yr
- electrician rods3K/yr
Top cable rods products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
11 Fiberglass Electrical Connectable Fish Tape Pull Kit Cable Rod Set with Hook and Hole Kit in Transparent Tube (Blue 10Rods x 33cm)
SETROVIC-UK£14.794.4★103 rev
11ft (3.3m) Fibreglass Electrical Fish Tape Kit - 16 Pieces Including 10 x 330mm Rods with Brass Connectors and Magnetic Tip - Ideal for Running Cable through Walls Attics and More
通用£11.364.1★742 rev
C.K T5410 Mighty Cable Rod Set Set of 14 Pieces orangewhite
C.K£29.944.7★2,102 rev
Pro 10M Cable Access Rod and Accessories Kit Set - 14 Pieces Including 10 x 1m Rods Electricians Puller Rods Wires Draw Push Pulling Blue
Gear Gem£23.194.5★119 rev
4.88M/16ft Fiberglass Cable Rods 10 Connectable 1.6ft Fish Tape Poles
Poweka£15.914.1★244 rev
Newest
by launch date
10 Rods 33cm Fiberglass Electrical Cabling Rods Connectable Fish Tape Pull Kit with Hook and Hole Kit in Transparent Tube
JACMKEON£12.7819 rev
Super Pro 16M Cable Access Rod and 17pc Attachments Accessories Kit Set - 16 x 1m Rods Electric Wire Puller Cable Installation Access Fishing Tool Electrical Fish Tape Electricians Tools
Gear Gem£57.0743 rev
Pro 10M Cable Access Rod and Accessories Kit Set - 14 Pieces Including 10 x 1m Rods Electricians Puller Rods Wires Draw Push Pulling Blue
Gear Gem£23.19119 rev
QWORK 10Pcs Fiberglass Cable Puller Kit with Hook and Hole 13 Inch Cable Puller Cable Rods Kit
QWORK£11.0369 rev
VOANZO 10PCS Cable Rods Electrical Rods with Hook and Hole Kit Fiberglass Electrical Connectable Fish Tape Pull Kit -Wire Diameter 4mm Length 330mm
VOANZO£11.4939 rev
Trending
90-day click momentum
11ft/3.3m Fiberglass Cable Rod Kit 10 Connectable 33cm Wire Pulling Rods
Poweka£11.564.1★
YAANBUNB 6m Fish Tape Wire Puller Electrical Wire Threade Nylon Fish Tape Cable Puller Cable Rods Kit Through Wall Cables Running Rods Cables Fishing Tool with Metal Lock Wire for Insulation Pipe
YAANBUNB£7.924.3★
VOANZO 10PCS Cable Rods Electrical Rods with Hook and Hole Kit Fiberglass Electrical Connectable Fish Tape Pull Kit -Wire Diameter 4mm Length 330mm
VOANZO£11.494.5★
11 Fiberglass Electrical Connectable Fish Tape Pull Kit Cable Rod Set with Hook and Hole Kit in Transparent Tube (Blue 10Rods x 33cm)
SETROVIC-UK£14.794.4★
10 Rods 33cm Fiberglass Electrical Cabling Rods Connectable Fish Tape Pull Kit with Hook and Hole Kit in Transparent Tube
JACMKEON£12.784.7★
What buyers say about cable rods
What buyers praise and complain about, mined from review topics.What buyers love
“Really good, much better than the cheaper versions”
“Value for money”
“Does the job”
“Good and strong”
“Did the job well”
“good to used”
“Ok For DIY projects”
“Great accessories that come with this item”
“They have an excellent amount of flex”
“Decent bit of kit”
What buyers complain about
“Break easily”
“Poor quality and broken on first use”
“Break easily”
“Very poor connectors snap easy”
“No good for professional installers trying to run cable”
“As the fibres are so thin”
“Not fit for purpose”
“Did not work for me the soft nylon flexi joint was a little too soft”
“it is a waste of money”
“Broken in first use between the connection”
Top return reasons
Common questions
- Is cable rods profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 20 tracked products. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the cable rods niche?
- 15 brands and 54 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in cable rods?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.7%.
- When does demand for cable rods peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cable rods niche?
- Listings span £7.14–£57.07; the average listing price is £14.99 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.