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Cable Reel Empty

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $39K a year here, so Cable Reel Empty is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£39K/yr57K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
49%top-5 click share · 21 brands · 48 sellers

Flapen Score

Cable Reel Empty against its category

The dotted line is the DIY & Tools average. Past it, Cable Reel Empty is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Reel Empty market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cable Reel Empty 57K times last year and spent an estimated £39K. The top 5 brands take 54% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
5.9%
Market size, estimated
£39Ka year
Top search term
cable reel empty15K searches a year

02 · Price

A sale here is worth £11.63.

Listings sell for £11.63 on average, from £4.42 to £41.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.63 that is £1K to £3K a year per listing.

Average price
£11.63under the $15 to $100 sweet spot
Price range
£4.42–£41.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #653 within Electrical. It carries 506 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
74%
Out of stock, average day
3.6%
Average rank
#653in Electrical
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
506per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cable Reel Empty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

48

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

40%

  • SLx18%
  • PRO ELEC10%
  • Amazon Basics9%
  • Streetwize Accessories9%
  • Xtremeauto9%
  • GADLANE6%

Demand

Cable Reel Empty search demand

Weekly searches over the year. Pick a range.

1K800Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Cable Reel Empty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable reel empty15K/yr
  • cable winder11K/yr
  • caravan cable reel7K/yr
  • cable reel holder6K/yr
  • empty cable reel6K/yr
  • cable drum4K/yr
  • cable tidy reel5K/yr
  • cable spool3K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Reel Empty

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength23%−0.18

Flimsy

Very flimsy

A little flimsy

Size-Overall15%−0.08

Cables of course are smaller

it was bigger than I expected it to be

To small

Value For Money6%+0.53

maybe just a little expensive

which I generally associate with being a little less expensive than comparable items

Price seems steep for what this is

Weight Heavy5%−0.03

Certainly not heavy duty

I wouldn't call it heavy duty

The plastic isnt really heavy duty

Material Quality5%−0.04

Not as thick material as the one it has replaced

PLASTIC

It dosnt feel like the most luxurious of materials

Love

Quality-Overall16%+1.02

Decent product that does what its meant to

Excellent product

Solid build quality

Ease Of Use15%+1.21

Easy to use

makes it easy to handle

Great item very handy

Advertised Vs Actual Product15%+0.74

As advertised

Better than expected

As described

Value For Money13%+0.53

good value for money

Good for price

Value for money

Storage Capacity8%+0.75

They also make storage easier

Neat and tidy storage solution

It has good storage

Return

0.5% Return rate 59% Fixable by listing

Size-Overall48%█▇▆▆▇▆

Cables of course are smaller

it was bigger than I expected it to be

To small

Strength10%▄▅▄██▅

Flimsy

Very flimsy

A little flimsy

Advertised Vs Actual Product7%▄▂█▂▁▂
Functionality-Overall6%▃█▃▁▄▄
Compatibility-Overall5%▅██▂▅▃

Not for Type 2 EV Charging cable

FAQ

Common Cable Reel Empty questions

Answered from the same tracked data.