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Cable Reel

Maybe

Returns run at only 0.8% of orders. But the products selling today already average 4.6★, so Cable Reel is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£331K/yr232K searches / yr
90-day growth
+38.5%search demand this quarter
Competition
52%top-5 click share · 12 brands · 74 sellers

Flapen Score

Cable Reel against its category

The dotted line is the DIY & Tools average. Past it, Cable Reel is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Reel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cable Reel 232K times last year and spent an estimated £331K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+38.5%
Conversion, latest week
7.2%
Market size, estimated
£331Ka year
Peak month
May2.4× the quietest month
Top search term
15m extension lead44K searches a year

02 · Price

A sale here is worth £19.87.

Listings sell for £19.87 on average, from £8.70 to £36.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £19.87 that is £5K to £10K a year per listing.

Average price
£19.87inside the $15 to $100 sweet spot
Price range
£8.70–£36.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #90 within Electrical. It carries 5,596 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
12.3%
Average rank
#90in Electrical
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,596per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cable Reel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

74

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

9%

  • Status46%
  • Masterplug20%
  • SLx9%
  • PRO ELEC7%
  • Daewoo6%
  • Desiretech5%
  • Open — no brand owns it (6 brands, 9%)

Demand

Cable Reel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Cable Reel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 15m extension lead44K/yr
  • 25m extension lead38K/yr
  • cable reel36K/yr
  • extension lead 15m21K/yr
  • extension lead 25m13K/yr
  • 15 metre extension lead14K/yr
  • extension lead 30m10K/yr
  • 25 metre extension lead10K/yr
  • extension reel 25m10K/yr
  • extension lead 25m outdoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Reel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%

Quality is not good no clear instructions

Poor quality

of very cheap quality

Strength11%−0.03

Doesn't feel very robust

It's quite flimsy

Feels slightly flimsy

Size-Overall9%−0.02

smaller than expected

Really not fit for purpose

it was bigger than I expected it to be

Durability8%−0.04

Broken on first use

broke at 3rd use

Failed after a few weeks

Functionality-Overall5%−0.04

Did not work

Does Not Work

Doesnt work

Love

Quality-Overall23%

Solid build quality

Excellent product

Great looking product

Value For Money19%+1.87

Excellent Value

Excellent value

Awesome price

Ease Of Use9%+0.43

Easy to use

really easy to handle

Great item very handy

Add-Ons/Attachments8%+0.84

Great extension reel

Brilliant extension lead

Good extension

Advertised Vs Actual Product8%+0.55

Just as advertised

Does what it is suppose to do

As described

Return

0.8% Return rate 24% Fixable by listing

Size-Overall18%█▆▆▆▆▅

smaller than expected

Really not fit for purpose

it was bigger than I expected it to be

Functionality-Overall16%█▇▆█▇▇

Did not work

Does Not Work

Doesnt work

Defective Material/Parts10%▃▇▄▅█▄

Carnt fault it

Item does not work

Socket/Port/Plug9%▆▅▆██▇

I doubt I will need four sockets

The only complaint is that plugs need coaxing into both the sockets

Flimsy terrible product can barely get plugs in it

Quality-Overall6%█▄▄▆▃▅

Quality is not good no clear instructions

Poor quality

of very cheap quality

FAQ

Common Cable Reel questions

Answered from the same tracked data.