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Cable Reel

Maybe

An estimated 0.8% of orders come back. But the products selling today already average 4.6★, so Cable Reel is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£331K/yr232K searches / yr
90-day growth
+38.5%search demand this quarter
Competition
52%top-5 click share · 12 brands · 74 sellers

Flapen Score

Cable Reel against its category

The dotted line is the DIY & Tools average. Past it, Cable Reel is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Reel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cable Reel 232K times last year and spent an estimated £331K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+38.5%
Conversion, latest week
7.2%
Market size, estimated
£331Ka year
Peak month
May2.4× the quietest month
Top search term
15m extension lead44K searches a year

02 · Price

A sale here is worth £19.87.

Listings sell for £19.87 on average, from £8.70 to £36.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £19.87 that is £5K to £10K a year per listing.

Average price
£19.87inside the $15 to $100 sweet spot
Price range
£8.70–£36.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #90 within Electrical. It carries 5,596 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
12.3%
Average rank
#90in Electrical
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,596per listing
Listings tracked
30

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cable Reel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

74

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 88%

Open market

9%

  • Status46%
  • Masterplug20%
  • SLx9%
  • PRO ELEC7%
  • Daewoo6%
  • Desiretech5%
  • Open — no brand owns it (6 brands, 9%)

Demand

Cable Reel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Cable Reel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 15m extension lead44K/yr
  • 25m extension lead38K/yr
  • cable reel36K/yr
  • extension lead 15m21K/yr
  • extension lead 25m13K/yr
  • 15 metre extension lead14K/yr
  • extension lead 30m10K/yr
  • 25 metre extension lead10K/yr
  • extension reel 25m10K/yr
  • extension lead 25m outdoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Reel

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Quality is not good no clear instructions”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cable Reel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data