Is cable lock profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 56 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the cable lock niche?

35 brands and 112 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in cable lock?

Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Durability. The return rate is 1.0%.

When does demand for cable lock peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the cable lock niche?

Listings span £3.32–£31.22; the average listing price is £9.88 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.

cable lock

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.32–£31.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,629.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.88

avg listing price — sweet spot $15–$100

Market size

Bad£56K

£56K/yr · 111K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, cable lock is a £56K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cable lock market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £49K–£59K; units × avg price
Conversion rate: 5.1%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.7%
Avg brand age: 48 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

112

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

30%

Top 20: 70%

Open market

44%

Burg-Wächter16%
Kryptonite15%
ABUS8%
SPGOOD7%
Zolunu6%
Oxford5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top cable lock search terms

cable lock31K/yr +11.6%2.4% conv.
bike lock cable16K/yr +28.2%5.2% conv.
security cable12K/yr +31.1%3.5% conv.
cable bike lock11K/yr +4.4%6.8% conv.
lightweight bike lock8K/yr +98.3%3.6% conv.
bike cable lock7K/yr +57.0%3.6% conv.
wire lock8K/yr +9.7%1.9% conv.
cable padlock6K/yr +13.7%2.7% conv.
combination cable lock4K/yr +21.4%2.2% conv.
cable lock combination4K/yr +15.3%3.3% conv.

All search terms

Top cable lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kryptonite KryptoFlex Security Cable 2.6FT/4FT/7FT/30FT Long Braided Steel Flex Bike Lock Anti-Theft Cable with Looped Ends for Outdoor Equipment U-Lock and Padlock 5mm-10mm Thick

Kryptonite£15.694.6★8,151 rev

SPGOOD Bike Lock with 2 Keys 12 mm Steel Cable Lock 120 cm Length

SPGOOD£5.144.5★3,669 rev

Zolunu Combination Lock Cable Security Steel Cable Luggage Lock Weatherproof with Resettable Code Braided Steel Coated Anti-Theft Cable Lock

Zolunu£6.604.4★340 rev

Oxford Combi Zip Lock Multi-use Cycle Security Cable & Bike Lock Black

Oxford£8.874.3★366 rev

REHKITTZ Bike Lock Bicycle Locker Combination 5 Digit 120cm/12mm Long Cycle Cable Locks Bikes Chain High Security for E-Bike Mountain Bike Outdoor Ski Gate Accessoriess

REHKITTZ£6.534.4★7,737 rev

Newest

by launch date

Squire Locks STRAPLOK Combi 10 XL Lightweight Combination Bike Lock 4 Digit Code | Extra Long Zip-Tie Style Cafe Lock for Bike Helmet & Luggage

Squire£20.8216 rev

5mo ago

GUNGY 2M Bike Lock Cable Heavy Duty Cable Lock Security Cable with PVC Coated Double Loop 4 mm Thickness with PVC Coating for Padlocks Disc U-Locks Black

GUNGY£3.99467 rev

1y ago

arrderly Pack of 2 Cable Lock with Key Robust Padlock with Long Shackle and 4 Keys Larger Locking Room for Suitcase Gate Bike Garage Gym Locker

arrderly£6.42158 rev

2y ago

SEPOX 2Pcs Versatile Resettable 4-Digit Combination Padlock with Extra Long Cable 18cm Personalized Password Durable Vinyl Steel Cable Black Multipurpose Lock for Suitcase Gym Lockers Toolbox

SEPOX£7.31417 rev

2y ago

2 Pack TSA Approved Luggage Locks Combination Travel Cable Lock 3-Digit Waterproof Padlock Zinc Alloy Outdoor Keyless Resettable Lock for Travel Lockers Bags Backpack Gym Gate-by Brillirare

Brillirare£5.961,277 rev

3y ago

What buyers say about cable lock

What buyers praise and complain about, mined from review topics.

What buyers love

Locking Mechanism21%

“well made bike lock”

Quality-Overall16%

“Good quality, functional”

Value For Money12%

“Good for the price”

Ease Of Use11%

“Ease of use”

Strength8%

“Solid build”

Advertised Vs Actual Product8%

“Just what I needed”

Weight Light3%

“Good lightweight easy use security device”

Security3%

“Feels secure”

Size-Overall2%

“It fits,”

Durability1%

“Durable and easy to use”

What buyers complain about

Locking Mechanism15%

“Lock mechanism failed”

Quality-Overall14%

“Not great quality control”

Durability14%

“Broke after 2 days”

Size-Overall8%

“is large for larger bikes”

Strength6%

“Not very strong”

Ease Of Use4%

“I cant get it out”

Instructions/User Manual/Troubleshooting3%

“Instructions very bad”

Value For Money3%

“For the price its feels expensive”

Thickness3%

“not as thick as Id hoped”

Functionality-Overall3%

“its not working”

Top return reasons

Size-Overall32%

Locking Mechanism18%

Functionality-Overall11%

Weight Heavy6%

Quality-Overall4%

Strength4%

Defective Material/Parts3%

Compatibility-Overall2%

Thin2%

Thickness2%

Common questions

Is cable lock profitable to sell on Amazon United Kingdom?: The niche generates £56K/yr across 56 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the cable lock niche?: 35 brands and 112 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in cable lock?: Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Durability. The return rate is 1.0%.
When does demand for cable lock peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the cable lock niche?: Listings span £3.32–£31.22; the average listing price is £9.88 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.