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Cable Lock

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $56K a year here, so Cable Lock is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£56K/yr111K searches / yr
90-day growth
+22.0%search demand this quarter
Competition
30%top-5 click share · 35 brands · 112 sellers

Flapen Score

Cable Lock against its category

The dotted line is the DIY & Tools average. Past it, Cable Lock is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cable Lock 111K times last year and spent an estimated £56K. The top 5 brands take 51% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+22.0%
Conversion, latest week
5.1%
Market size, estimated
£56Ka year
Peak month
May2.1× the quietest month
Top search term
cable lock31K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £3.32 to £31.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.88 that is £0 to £988 a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£3.32–£31.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£988
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #54 within Padlocks & Hasps. It carries 2,629 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#54in Padlocks & Hasps
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,629per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cable Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

112

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

30%

Top 20: 70%

Open market

44%

  • Burg-Wächter16%
  • Kryptonite15%
  • ABUS8%
  • SPGOOD7%
  • Zolunu6%
  • Oxford5%

Demand

Cable Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Cable Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable lock31K/yr
  • bike lock cable16K/yr
  • security cable12K/yr
  • cable bike lock11K/yr
  • lightweight bike lock8K/yr
  • bike cable lock7K/yr
  • wire lock8K/yr
  • cable padlock6K/yr
  • combination cable lock4K/yr
  • cable lock combination4K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Lock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Locking Mechanism15%+0.07

Lock mechanism failed

Terrible Lock

not secure

Quality-Overall14%−0.02

Not great quality control

Low quality

Poor quality lasted only a couple of months

Durability14%−0.21

Broke after 2 days

Broke in less than 2 months

Broken easily

Size-Overall8%

is large for larger bikes

Very small

so I was expecting this to be bigger - it's quite tight

Strength6%−0.05

Not very strong

Not very robust

Not sturdy

Love

Locking Mechanism21%+0.07

well made bike lock

Helpful lock

Strong lock, easy to use

Quality-Overall16%−0.02

Good quality, functional

Excellent product

The build quality feels solid

Value For Money12%+1.69

Good for the price

Excellent value

Great value for money

Ease Of Use11%+1.13

Ease of use

Its also straightforward to use

Really straightforward

Strength8%−0.05

Solid build

Sturdy design

Sturdy and strong

Return

1.0% Return rate 37% Fixable by listing

Size-Overall32%▆▅▆▇▇█

is large for larger bikes

Very small

so I was expecting this to be bigger - it's quite tight

Locking Mechanism18%█▆▆▆▅▅

Lock mechanism failed

Terrible Lock

not secure

Functionality-Overall11%▆█▅▇▆▇

its not working

Well for a start they didnt work

One didn't work

Weight Heavy6%▄▄▄▅█▄
Quality-Overall4%▇█▇▅▅█

Not great quality control

Low quality

Poor quality lasted only a couple of months

FAQ

Common Cable Lock questions

Answered from the same tracked data.