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Cable Cover

Maybe

Returns run at only 1.5% of orders. But demand is soft, at -6.1% this quarter, so Cable Cover is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£170K/yr464K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
35%top-5 click share · 33 brands · 51 sellers

Flapen Score

Cable Cover against its category

The dotted line is the DIY & Tools average. Past it, Cable Cover is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cable Cover 464K times last year and spent an estimated £170K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
464K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
3.9%
Market size, estimated
£170Ka year
Peak month
January2.4× the quietest month
Top search term
cable cover71K searches a year

02 · Price

A sale here is worth £9.47.

Listings sell for £9.47 on average, from £4.68 to £17.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.47 that is £2K to £5K a year per listing.

Average price
£9.47under the $15 to $100 sweet spot
Price range
£4.68–£17.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #21 within Electrical. It carries 6,268 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
96%
Out of stock, average day
4.5%
Average rank
#21in Electrical
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,268per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cable Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

51

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

35%

Top 20: 70%

Open market

35%

  • D-Line24%
  • shinfly14%
  • Conwang10%
  • MUDEELA6%
  • Delamu6%
  • Alex Tech5%

Demand

Cable Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cable Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable cover71K/yr
  • cable protector52K/yr
  • wire covers for cables42K/yr
  • outdoor cable protector31K/yr
  • cable cover outdoor15K/yr
  • wire hider25K/yr
  • tv cable hider26K/yr
  • outdoor cable cover18K/yr
  • cable hider23K/yr
  • cable covers18K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness15%−0.09

does not stick well

Doesn't stick

not able to stick

Size-Overall12%−0.05

A bit fiddly to fit

NOt fit for purpose

channel is too small

Value For Money7%

expensive

Expensive

Would probably seek out a different brand next time as it was quite expensive also

Quality-Overall6%+1.38

Poor quality, most of the parts didn't fit together at all

product not so much

Poor quality

Flatness6%−0.04

Still not flat to the floor

Wouldn't lay flat

It lies flat

Love

Quality-Overall21%+1.38

Good quality

it seem well made

Great quality and really easy to install

Advertised Vs Actual Product14%+0.80

As shown

Exactly what I needed

Exactly as described

Ease Of Use14%+1.10

Easy To Use

Other than that its straightforward to use

Easy to work with

Value For Money9%

Good value

Good value for money

Great value

Adhesion/Stickiness7%−0.09

Stick realy well

Good adhesion

the adhesive is strong

Return

1.5% Return rate 66% Fixable by listing

Size-Overall51%▇▇▇█▇▇

A bit fiddly to fit

NOt fit for purpose

channel is too small

Adhesion/Stickiness6%█▅▇█▇▄

does not stick well

Doesn't stick

not able to stick

Compatibility-Overall6%▃█▆▃▇▆
Quality-Overall5%█▆▅▄▆▆

Poor quality, most of the parts didn't fit together at all

product not so much

Poor quality

Functionality-Overall5%▆▆▄▄▅█

FAQ

Common Cable Cover questions

Answered from the same tracked data.