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Butyl Tape

a small market ($36K/yr) — Butyl Tape doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 9Growth 17Conversion 64Competition 46Returns 91Price range 19Avg price 24Brand share 38Review moat 31Quality gap 63
This niche Category average

Is Butyl Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Butyl Tape is a £36K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 40/100.

Butyl Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.4% over the last 90 days and 5.6% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr6K
Search volume / yr-15.4%74K
Conversion rate5.6%
Avg price£8.53

Who owns the niche?

The top 5 brands hold 83% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers15 · 51
Top-5 product click share58%
Open market18%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement100%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews3,387

Top Butyl Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

51

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

13%

  • QWORK25%
  • IONCAT20%
  • LLPT14%
  • Target Control13%
  • TAPEBEAR11%
  • KITHIOM4%
  • Open — no brand owns it (9 brands, 13%)

Butyl Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR5.6%Products23Brands15Top 5 Brands83%OOS Rate3.9%Rating4.4★Reviews3,387Avg BSR#20
2K2KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Butyl Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • butyl tape46K/yr
  • butyl tape waterproof22K/yr
  • butyl sealant tape5K/yr

What reviews say buyers love and hate about Butyl Tape

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Adhesion/Stickiness23%

very sticky

Quality-Overall13%

Very good quality used this on my conservatory the size was good easy to cut

Advertised Vs Actual Product10%

As advertised

Leak-Proof9%

perfect for dealing with leaks

Ease Of Use6%

Easy to use

What buyers complain about

78% of reviews
Adhesion/Stickiness39%

Not sticky enough

Leak-Proof10%

Is not suitable for leaks

Water Resistance8%

Keeps coming off not water proof

Functionality-Overall7%

Did not work

Value For Money4%

not worth it

Butyl Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
41%
2Functionality-Overall
8%
3Leak-Proof
7%
4Size-Overall
6%
5Color
6%

Common Butyl Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butyl Tape 40/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -15.4% over the last 90 days.
Search demand for Butyl Tape on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.