Skip to content

Butyl Tape

Fail

Shoppers spend only $36K a year here, so Butyl Tape is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£36K/yr74K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
58%top-5 click share · 15 brands · 51 sellers

Flapen Score

Butyl Tape against its category

The dotted line is the DIY & Tools average. Past it, Butyl Tape is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butyl Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butyl Tape 74K times last year and spent an estimated £36K. The top 5 brands take 83% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
5.6%
Market size, estimated
£36Ka year
Peak month
September1.3× the quietest month
Top search term
butyl tape46K searches a year

02 · Price

A sale here is worth £8.53.

Listings sell for £8.53 on average, from £4.70 to £17.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.53 that is £853 to £2K a year per listing.

Average price
£8.53under the $15 to $100 sweet spot
Price range
£4.70–£17.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£853–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20 within Adhesives & Sealers. It carries 3,387 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#20in Adhesives & Sealers
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,387per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Butyl Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

51

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

13%

  • QWORK25%
  • IONCAT20%
  • LLPT14%
  • Target Control13%
  • TAPEBEAR11%
  • KITHIOM4%
  • Open — no brand owns it (9 brands, 13%)

Demand

Butyl Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Butyl Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butyl tape46K/yr
  • butyl tape waterproof22K/yr
  • butyl sealant tape5K/yr

Reviews and returns

What reviews say buyers love and hate about Butyl Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness39%−0.33

Not sticky enough

its wont adhere

Did not stick

Leak-Proof10%

Is not suitable for leaks

Not suitable for active leaks

Didnt stop leak

Water Resistance8%−0.05

Keeps coming off not water proof

Not water resistant

wasnt even waterproof

Functionality-Overall7%−0.11

Did not work

Didnt work on hosepipe

Failed to work

Value For Money4%0.00

not worth it

Terrible value for money as the product is now in the bin

Waste of money

Love

Adhesion/Stickiness23%−0.33

very sticky

Strong Adhesion

Sticks well

Quality-Overall13%+0.85

Very good quality used this on my conservatory the size was good easy to cut

Excellent product

so I am happy with its performance

Advertised Vs Actual Product10%+0.94

As advertised

Exactly as described

does it do the job

Leak-Proof9%

perfect for dealing with leaks

No leaks

it stopped the leaks immediately

Ease Of Use6%+0.70

Easy to use

it's very easy to work with

multiple uses possible

Return

1.2% Return rate 20% Fixable by listing

Adhesion/Stickiness41%██▅▆▄▄

Not sticky enough

its wont adhere

Did not stick

Functionality-Overall8%▆▃▃▄█▆

Did not work

Didnt work on hosepipe

Failed to work

Leak-Proof7%▄▃▂▄▇█

Is not suitable for leaks

Not suitable for active leaks

Didnt stop leak

Size-Overall6%▃█▄▅▅█
Color6%▅▂█▆▁▄

FAQ

Common Butyl Tape questions

Answered from the same tracked data.