Is butyl tape profitable to sell on Amazon United Kingdom?

The niche generates £36K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (40/100).

How competitive is the butyl tape niche?

15 brands and 51 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in butyl tape?

Top complaints mined from reviews: Adhesion/Stickiness, Leak-Proof, Water Resistance. The return rate is 1.2%.

When does demand for butyl tape peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the butyl tape niche?

Listings span £4.70–£17.34; the average listing price is £8.53 (sweet spot $15–$100). The average incumbent carries 3,387 reviews — the moat a new listing must climb.

butyl tape

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,387.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.53

avg listing price — sweet spot $15–$100

Price range

Bad£4.70–£17.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Market size

Bad£36K

£36K/yr · 74K searches

According to Flapen's Amazon United Kingdom niche tracking, butyl tape is a £36K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

butyl tape market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £43K–£51K; units × avg price
Conversion rate: 5.6%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.9%
Avg brand age: 39 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

13%

QWORK25%
IONCAT20%
LLPT14%
Target Control13%
TAPEBEAR11%
KITHIOM4%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top butyl tape search terms

butyl tape46K/yr -8.9%5.0% conv.
butyl tape waterproof22K/yr -20.2%5.0% conv.
butyl sealant tape5K/yr -45.1%6.4% conv.

All search terms

Top butyl tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QWORK 1 Piece Butyl sealant Tape 9.5mm Diameter x 13ft Black Butyl sealant Rubber for Automotive Truck Headlight Window Door Windshield

QWORK£5.834.7★982 rev

Target Control Butyl Tape Waterproof | 5M X 100MM | Heavy Duty Roofing & Roof Felt Repair Tape Silver Flashing Sealing Tape for Outdoor Roof Shed & Gutter Repairs

Target Control£9.094.3★671 rev

Butyl Tape Waterproof for Leaks Roof Sealant Tape for Leak Repair Patch and Seal Tape for Roof Window Glass Silicon and Pipe Sealing Aluminium Foil Tape Silver 100 MM X 5 M

IONCAT£8.394.5★80 rev

TAPEBEAR Butyl Tape for Roof and Leak Repair Waterproof Sealing Tape Silver Aluminum Tape for RV Repair Window Glass Silicone & EDPM Patching and Pipe Sealing 2inch x16feet

TAPEBEAR£7.964.2★2,871 rev

Butyl Tape Waterproof for Leaks Roof Sealant Tape for Leak Repair Patch and Seal Tape for Roof Window Glass Silicon and Pipe Sealing Aluminium Foil Tape Silver 50 MM X 5 M

IONCAT£6.684.5★80 rev

Newest

by launch date

Butyl Tape Waterproof for Leaks Roof Sealant Tape for Leak Repair Patch and Seal Tape for Roof Window Glass Silicon and Pipe Sealing Aluminium Foil Tape Silver 100 MM X 5 M

IONCAT£8.3980 rev

7mo ago

Butyl Tape Waterproof for Leaks Roof Sealant Tape for Leak Repair Patch and Seal Tape for Roof Window Glass Silicon and Pipe Sealing Aluminium Foil Tape Silver 50 MM X 5 M

IONCAT£6.6880 rev

7mo ago

Butyl Tape - Waterproof Sealing Tape Heavy Duty Silver Flashing Aluminum Foil Tape for Leak Patching RV Repair Window Roofing Glass & EDPM Roof Leak Patching Boat and Pipe Sealing(5cm x 5m)

KITHIOM£5.3235 rev

10mo ago

Xtremeauto Mastic Sealing Strip for Caravans & Motorhomes 5M Off White Weatherproof Sealant for Overlap Joints Awning Rails Roof Lights Vents & Trims Durable & Easy to Apply (19MM)

Xtremeauto£8.2389 rev

1y ago

QWORK 1 Piece Butyl sealant Tape 6mm Diameter x 19.6ft Black Butyl sealant Rubber for Automotive Truck Headlight Window Door Windshield

QWORK£5.77982 rev

1y ago

What buyers say about butyl tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness23%

“very sticky”

Quality-Overall13%

“Very good quality used this on my conservatory the size was good easy to cut”

Advertised Vs Actual Product10%

“As advertised”

Leak-Proof9%

“perfect for dealing with leaks”

Ease Of Use6%

“Easy to use”

Value For Money6%

“Great value”

Water Resistance5%

“It is waterproof”

Efficiency4%

“Seems to work effectively”

Strength3%

“Strong”

Durability2%

“Strong and durable”

What buyers complain about

Adhesion/Stickiness39%

“Not sticky enough”

Leak-Proof10%

“Is not suitable for leaks”

Water Resistance8%

“Keeps coming off not water proof”

Functionality-Overall7%

“Did not work”

Value For Money4%

“not worth it”

Ease Of Use3%

“Theres no way to use it”

Quality-Overall3%

“Poor lasting quality”

Ease Of Cleaning2%

“I have always used sponge tape for hob installs, and every time, all they did was soak up oil and grease and proved impossible to clean, which is why I looked at Butyl tape after using it on other applications”

Advertised Vs Actual Product2%

“total waste of time didnt do job as said in advert”

Thickness1%

“just don't expect a thick butyl rubber glue it's good for small or weak jobs”

Top return reasons

Adhesion/Stickiness41%

Functionality-Overall8%

Leak-Proof7%

Size-Overall6%

Color6%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Compatibility-Overall4%