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Butchers String

Fail

Prices span $2.51–$6.06, mostly outside the sweet spot, so Butchers String is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£147K/yr138K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
78%top-5 click share · 10 brands · 19 sellers

Flapen Score

Butchers String against its category

The dotted line is the DIY & Tools average. Past it, Butchers String is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butchers String market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butchers String 138K times last year and spent an estimated £147K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

24.0% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
24.0%
Market size, estimated
£147Ka year
Peak month
December5.2× the quietest month
Top search term
butchers twine52K searches a year

02 · Price

A sale here is worth £4.43.

Listings sell for £4.43 on average, from £2.51 to £6.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £4.43 that is £9K to £11K a year per listing.

Average price
£4.43under the $15 to $100 sweet spot
Price range
£2.51–£6.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2,804 within Tarps & Tie-Downs. It carries 1,842 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#2,804in Tarps & Tie-Downs
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,842per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Butchers String products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

19

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

  • tenn well45%
  • Vivifying20%
  • PH PERKHOMY12%
  • HIFSA5%
  • KINGLAKE4%
  • jijAcraft4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Butchers String search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Butchers String search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butchers twine52K/yr
  • butchers string26K/yr
  • cooking string13K/yr
  • butchers string for cooking meat8K/yr
  • cooking twine8K/yr
  • butchers twine for meat cooking5K/yr
  • kitchen twine6K/yr
  • butcher string4K/yr
  • cooking string for meat6K/yr
  • kitchen string4K/yr

Reviews and returns

What reviews say buyers love and hate about Butchers String

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.07

Not fit for purpose

it's much smaller in size than the picture

much smaller reel than photo

Ease Of Use18%−0.14

not easy to find

pull too hard

Quality-Overall18%−0.02

Poor quality

Not the best quality for this purpose though as it kept unravelling

not the best quality

Value For Money17%0.00

It worked out slightly worse value than larger quantities

Expensive for what it is

Rubbish for the price

Strength5%+1.49

Not strong enough

Love

Quality-Overall28%−0.02

Excellent quality

Good quality butchers twine

Great value and quality string

Advertised Vs Actual Product24%+2.79

Exactly as advertised

Just what I needed

Exactly as described

Strength14%+1.49

fairly strong

Strong string

Also good general purpose strength

Value For Money13%0.00

Excellent value for money

Good product for the price

reasonable price

Ease Of Use9%−0.14

so easy to use

will always be handy

Usefull for most uses

Return

0.2% Return rate 26% Fixable by listing

Thin29%▇▃▃█▃█
Size-Overall23%█▃▄▁▁▇

Not fit for purpose

it's much smaller in size than the picture

much smaller reel than photo

Quality-Overall12%▁▅█▁▆▁

Poor quality

Not the best quality for this purpose though as it kept unravelling

not the best quality

Strength10%▁▄▁▁█▁

Not strong enough

Value For Money9%▁▁▁█▁▁

It worked out slightly worse value than larger quantities

Expensive for what it is

Rubbish for the price

FAQ

Common Butchers String questions

Answered from the same tracked data.