Builders Pencil

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-31.5%

Conversion, latest week

10.4%

Market size, estimated

£152Ka year

Peak month

November1.5× the quietest month

Top search term

pica pencil63K searches a year

Listings sell for £13.30 on average, from £5.71 to £31.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £13.30 that is £7K to £10K a year per listing.

Average price

£13.30under the $15 to $100 sweet spot

Price range

£5.71–£31.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

£7K–£10K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #77 within Measuring & Layout Tools. It carries 3,310 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

11.3%

Average rank

#77in Measuring & Layout Tools

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,310per listing

Listings tracked

17

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months