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Bucket

Pass

Bucket scores 67 out of 100, a Pass. Shoppers spend $567K a year here, search demand grew +21.2% this quarter, and returns run at 0.4% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,225 DIY & Tools niches · +18 vs the category median of 49
Market size
£567K/yr1.0M searches / yr
90-day growth
+21.2%search demand this quarter
Competition
37%top-5 click share · 30 brands · 47 sellers

Flapen Score

Bucket against its category

The dotted line is the DIY & Tools average. Past it, Bucket is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bucket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bucket 1.0M times last year and spent an estimated £567K. The top 5 brands take 46% of clicks. Demand peaks in May. Flapen scores it 67 out of 100, a Pass.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £567K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+21.2%
Conversion, latest week
7.0%
Market size, estimated
£567Ka year
Peak month
May1.9× the quietest month
Top search term
bucket598K searches a year

02 · Price

A sale here is worth £7.97.

Listings sell for £7.97 on average, from £1.71 to £23.79. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £7.97 that is £6K to £8K a year per listing.

Average price
£7.97under the $15 to $100 sweet spot
Price range
£1.71–£23.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #242 within Painting Supplies, Tools & Wall Treatments. It carries 432 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
41%
Out of stock, average day
4.4%
Average rank
#242in Painting Supplies, Tools & Wall Treatments
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bucket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

47

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

37%

Top 20: 80%

Open market

49%

  • Srendi12%
  • TDBS The Dustpan and Brush Store9%
  • ProDec9%
  • Bramble8%
  • Nordiska Plast AB8%
  • Best House Another Fine Product6%

Demand

Bucket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Bucket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bucket598K/yr
  • buckets88K/yr
  • plastic bucket64K/yr
  • builders bucket50K/yr
  • buckets with handles35K/yr
  • cleaning bucket36K/yr
  • water bucket26K/yr
  • plastic buckets17K/yr
  • black bucket14K/yr
  • plastic buckets with handles15K/yr

Reviews and returns

What reviews say buyers love and hate about Bucket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.09

Awful quality, arrived broken

Drop in quality

Bad quality

Size-Overall12%+0.41

dont fit

A bit bigger than anticipated

It's small

Strength11%+0.69

Very flimsy

Weak Plastic

Not sturdy at all

Leak-Proof10%

Leaked everywhere

It leaked

Item received is leaking

Durability6%−0.06

Broke first use

One cracked on the first use

Broke on first day of use

Love

Strength16%+0.69

The material seems strong

Strong and sturdy

Very good bucket very strong just the job

Quality-Overall15%−0.09

alot better quality than what I expected

Excellent Product

The build quality is impressive

Size-Overall12%+0.41

Great value great size perfect for my needs

A good size

fits into a small

Value For Money12%+1.19

Excellent value

Good value

Great value

Storage Capacity8%+0.88

Very good storage

easy to store

Easy storage

Return

0.4% Return rate 74% Fixable by listing

Size-Overall66%▇▆▆█▇▇

dont fit

A bit bigger than anticipated

It's small

Leak-Proof6%█▇█▂▂▅

Leaked everywhere

It leaked

Item received is leaking

Defective Material/Parts5%▃▇█▃▇▅
Quality-Overall5%▆▅▄▃▂█

Awful quality, arrived broken

Drop in quality

Bad quality

Advertised Vs Actual Product2%█▇█▄█▆

Not as stated

smacks of false advertisement

Misleading pictures

FAQ

Common Bucket questions

Answered from the same tracked data.