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Brown Tape

Maybe

Buyers convert on 27.9% of searches. But prices span $1.73–$11.28, mostly outside the sweet spot, so Brown Tape is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£2.2M/yr1.6M searches / yr
90-day growth
-2.5%search demand this quarter
Competition
60%top-5 click share · 14 brands · 58 sellers

Flapen Score

Brown Tape against its category

The dotted line is the DIY & Tools average. Past it, Brown Tape is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Tape 1.6M times last year and spent an estimated £2.2M. The top 5 brands take 84% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

27.9% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
27.9%
Market size, estimated
£2.2Ma year
Peak month
January1.3× the quietest month
Top search term
packing tape465K searches a year

02 · Price

A sale here is worth £5.03.

Listings sell for £5.03 on average, from £1.73 to £11.28. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At £5.03 that is £101K to £126K a year per listing.

Average price
£5.03under the $15 to $100 sweet spot
Price range
£1.73–£11.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
20,000–25,000
Revenue per listing a year
£101K–£126K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Adhesives & Sealers. It carries 11,242 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Adhesives & Sealers
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,242per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Brown Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£90K£180K£270K£360K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

58

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

13%

  • Packatape23%
  • Merrimen21%
  • ARVO15%
  • Stick Well13%
  • brackit11%
  • RAPESCO4%
  • Open — no brand owns it (8 brands, 13%)

Demand

Brown Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Brown Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • packing tape465K/yr
  • parcel tape469K/yr
  • brown tape186K/yr
  • packaging tape83K/yr
  • brown parcel tape54K/yr
  • brown tape for packing boxes45K/yr
  • parcel tape strong brown51K/yr
  • box tape33K/yr
  • brown packing tape37K/yr
  • packing tape strong for moving house38K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness40%−0.12

Not very adhesive

Not very sticky

Doesnt stick

Quality-Overall13%+0.21

Not as high quality as I expected

bad quality; it keeps breaking

Dreadful quality

Thickness8%−0.06

New batch much thinner

This is thinner

A bit thin

Strength5%−0.03

Not very strong

Cheap and flimsy

a little flimsy

Durability4%−0.03

breaks very easily

its rips in half

Broke on 3rd use

Love

Adhesion/Stickiness33%−0.12

Good stickiness

Good adhesion

sticks very well

Value For Money19%+2.98

Fair Price

Excellent value for money

Excellent Value

Quality-Overall16%+0.21

Decent quality

No complaints

Very Very good and very handy

Advertised Vs Actual Product9%+1.00

As described

As advertised

Does exactly what it supposed to do

Strength5%−0.03

it holds up well without ripping

Seems strong

Strong tape

Return

0.1% Return rate 11% Fixable by listing

Adhesion/Stickiness32%▆▅▅▆█▆

Not very adhesive

Not very sticky

Doesnt stick

Quality-Overall9%█▅█▅▃▄

Not as high quality as I expected

bad quality; it keeps breaking

Dreadful quality

Defective Material/Parts8%▂▇█▄▄▄
Dispensing Mechanism7%▇█▄▄▇▅
Functionality-Overall7%▆▄▄█▅▂

FAQ

Common Brown Tape questions

Answered from the same tracked data.