Brown Tape
MaybeBuyers convert on 27.9% of searches. But prices span $1.73–$11.28, mostly outside the sweet spot, so Brown Tape is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £2.2M/yr1.6M searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 58 sellers
Flapen Score
Brown Tape against its category
The dotted line is the DIY & Tools average. Past it, Brown Tape is stronger. Inside it, weaker.
Market
The Brown Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Tape 1.6M times last year and spent an estimated £2.2M. The top 5 brands take 84% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
27.9% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 27.9%
- Market size, estimated
- £2.2Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- packing tape465K searches a year
02 · Price
A sale here is worth £5.03.
Listings sell for £5.03 on average, from £1.73 to £11.28. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At £5.03 that is £101K to £126K a year per listing.
- Average price
- £5.03under the $15 to $100 sweet spot
- Price range
- £1.73–£11.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £101K–£126K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Adhesives & Sealers. It carries 11,242 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Adhesives & Sealers
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,242per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Brown Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ARVO Brown Packing Tape 3 Rolls with Low Noise (48mm x 60m) - Durable Parcel Tape for Packing Boxes Secure Packaging for Moving House
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 10,121
- Age
- 3y ago

Merrimen Strong Heavy Duty Roll Pack Brown Packaging Tape Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags for Long Term Storage (48MM x 66M) (3 rolls Brown)
- Price
- £3.15
- Rating
- 4.5/5
- Reviews
- 13,288
- Age
- 4y ago

Packatape - 6 Rolls Per Pack 48MM x 66M Brown Packaging Tape for Parcels and Boxes. This 6 rolls pack of Heavy Duty Brown Packing Tape Provides a Strong Secure and Sticky Seal for your Boxes
- Price
- £5.12
- Rating
- 4.6/5
- Reviews
- 59,155
- Age
- 10y ago

Stick Well Packaging Tape Industrial Brown Parcel Tape 3 Rolls With Low Noise - 48mm X 66m Secure Sticky Brown Tape For Box Packaging Moving Boxes Packing Tape Strong For Moving House (3 rolls)
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 3,101
- Age
- 5y ago

brackit Packing Tape Brown 48mm x 66m Bulk Pack of 6 Rolls
- Price
- £4.90
- Rating
- 4.6/5
- Reviews
- 426
- Age
- 6y ago
Trending
90-day click momentum
brackit Packing Tape Brown 48mm x 66m Bulk Pack of 6 Rolls
- Price
- £4.90
- Rating
- 4.6/5
- Reviews
- 426
- Age
- 6y ago

Roe Tenpo Packaging Tape 3 Rolls Brown Parcel Packing Tape with Low Noise - 48mm X 66m Secure and Sticky Seal for Boxes Packing Shipping Moving eCommerce (Brown 3 rolls)
- Price
- £2.91
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 3y ago

REQUISITE NEEDS Heavy Duty Brown Packing Tape 48mm x 66m 3 Rolls Tear Resistant Parcel Sealing Tape for Moving and Box Packaging
- Price
- £2.91
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 8mo ago

Rapesco 1697 Strong Packing Tape 50mm x 60m Clear Pack of 2
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 1,234
- Age
- 3y ago

MERRIMEN Strong Heavy Duty Roll Pack Clear Packaging Tape Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags for Long-term Storage (48MM x 66M) (6 rolls Clear)
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 13,288
- Age
- 5y ago
Newest
by launch date
REQUISITE NEEDS Heavy Duty Brown Packing Tape 48mm x 66m 3 Rolls Tear Resistant Parcel Sealing Tape for Moving and Box Packaging
- Price
- £2.91
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 8mo ago

Packatape Packing Tape Gun with 6 Rolls of Extra Strong Brown Tape - Heavy Duty Packaging Tape with Premium Dispenser for Moving Shipping and Storage
- Price
- £10.85
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 11mo ago

G4GADGET Pack of 3 Strong Brown Packing Tape 48mm x 66m Heavy Duty Parcel Tape for Moving Boxes Shipping and Packaging
- Price
- £3.48
- Rating
- 4.4/5
- Reviews
- 882
- Age
- 1y ago

GRIFEMA GA4004-1 Brown Low Noise Packing Tape 1 Roll Strong Heavy Duty Parcel Tape Strong Adhesive Sellotape Industrial Duty Cellotape for Packing Boxes Moving House(5CM X 66M)
- Price
- £2.52
- Rating
- 4.4/5
- Reviews
- 2,018
- Age
- 1y ago

Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 689
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
58
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
13%
- Packatape23%
- Merrimen21%
- ARVO15%
- Stick Well13%
- brackit11%
- RAPESCO4%
- Open — no brand owns it (8 brands, 13%)
Demand
Brown Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Brown Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- packing tape465K/yr
- parcel tape469K/yr
- brown tape186K/yr
- packaging tape83K/yr
- brown parcel tape54K/yr
- brown tape for packing boxes45K/yr
- parcel tape strong brown51K/yr
- box tape33K/yr
- brown packing tape37K/yr
- packing tape strong for moving house38K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Tape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very adhesive
Not very sticky
Doesnt stick
Not as high quality as I expected
bad quality; it keeps breaking
Dreadful quality
New batch much thinner
This is thinner
A bit thin
Not very strong
Cheap and flimsy
a little flimsy
breaks very easily
its rips in half
Broke on 3rd use
Love
Good stickiness
Good adhesion
sticks very well
Fair Price
Excellent value for money
Excellent Value
Decent quality
No complaints
Very Very good and very handy
As described
As advertised
Does exactly what it supposed to do
it holds up well without ripping
Seems strong
Strong tape
Return
0.1% Return rate 11% Fixable by listing
Not very adhesive
Not very sticky
Doesnt stick
Not as high quality as I expected
bad quality; it keeps breaking
Dreadful quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Tape questions
Answered from the same tracked data.








