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Brown Silicone Sealant

Fail

Prices span $2.21–$10.42, mostly outside the sweet spot, so Brown Silicone Sealant is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£51K/yr56K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
66%top-5 click share · 8 brands · 75 sellers

Flapen Score

Brown Silicone Sealant against its category

The dotted line is the DIY & Tools average. Past it, Brown Silicone Sealant is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Silicone Sealant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Silicone Sealant 56K times last year and spent an estimated £51K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
17.0%
Market size, estimated
£51Ka year
Top search term
brown silicone sealant22K searches a year

02 · Price

A sale here is worth £5.31.

Listings sell for £5.31 on average, from £2.21 to £10.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.31 that is £3K to £4K a year per listing.

Average price
£5.31under the $15 to $100 sweet spot
Price range
£2.21–£10.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #260 within Building Supplies. It carries 1,813 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
5.9%
Average rank
#260in Building Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,813per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Brown Silicone Sealant products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

75

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

7%

  • 15124%
  • Sika23%
  • EVO-STIK16%
  • FOME FLEX15%
  • Everbuild8%
  • Lami-Mate7%
  • Open — no brand owns it (2 brands, 7%)

Demand

Brown Silicone Sealant search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Brown Silicone Sealant search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brown silicone sealant22K/yr
  • brown silicone sealant outdoor8K/yr
  • brown sealant8K/yr
  • brown silicone7K/yr
  • brown sealant waterproof silicone4K/yr
  • brown caulk5K/yr
  • dark brown silicone sealant3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Silicone Sealant

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
22%of negative reviews mention “Color”
0.7%of orders come back
“Totally wrong colour”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Silicone Sealant questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data