Brown Silicone Sealant
FailPrices span $2.21–$10.42, mostly outside the sweet spot, so Brown Silicone Sealant is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £51K/yr56K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 75 sellers
Flapen Score
Brown Silicone Sealant against its category
The dotted line is the DIY & Tools average. Past it, Brown Silicone Sealant is stronger. Inside it, weaker.
Market
The Brown Silicone Sealant market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Silicone Sealant 56K times last year and spent an estimated £51K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 17.0%
- Market size, estimated
- £51Ka year
- Top search term
- brown silicone sealant22K searches a year
02 · Price
A sale here is worth £5.31.
Listings sell for £5.31 on average, from £2.21 to £10.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.31 that is £3K to £4K a year per listing.
- Average price
- £5.31under the $15 to $100 sweet spot
- Price range
- £2.21–£10.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #260 within Building Supplies. It carries 1,813 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 5.9%
- Average rank
- #260in Building Supplies
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,813per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Brown Silicone Sealant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
151 Frame Sealant - for All UPVC Wood & Metal Door & Window Frames | Permanent & Fast Drying - Suitable for Internal Use Only (Brown 280ml)
- Price
- £3.23
- Rating
- 4.3/5
- Reviews
- 855
- Age
- 15y ago
![Fome Flex Brown Silicone Sealant [310ml] Professional Grade Waterproof & Mould Resistant For Bathroom Kitchen Windows Showers & More Long-Lasting UV-Resistant](https://m.media-amazon.com/images/I/31bHIafI+ML.jpg)
Fome Flex Brown Silicone Sealant [310ml] Professional Grade Waterproof & Mould Resistant For Bathroom Kitchen Windows Showers & More Long-Lasting UV-Resistant
- Price
- £6.99
- Rating
- 4.5/5
- Reviews
- 1,180
- Age
- 3y ago

Everbuild External Frame Sealant Interior And Exterior Use Permanently Flexible Mould-Resistant Brown 290ml
- Price
- £2.21
- Rating
- 4.4/5
- Reviews
- 1,652
- Age
- 19y ago

EVO-STIK Multipurpose Silicone Sealant Brown - Waterproof & Mould Resistant - For Interior and Exterior Use
- Price
- £5.62
- Rating
- 4.5/5
- Reviews
- 1,236
- Age
- 12y ago

Sika Stixall Extreme Power Sealant and Adhesive Waterproof Brown 290ml
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 7,030
- Age
- 19y ago
Trending
90-day click momentum
Brown Multi Purpose Silicone Sealant 270ml Waterproof Acetoxy Sealant for Bathroom Kitchen Construction & Glazing Flexible Mould Resistant Quick Cure (Pack of 3)
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 4mo ago
![Fome Flex Brown Silicone Sealant [310ml] Professional Grade Waterproof & Mould Resistant For Bathroom Kitchen Windows Showers & More Long-Lasting UV-Resistant](https://m.media-amazon.com/images/I/31bHIafI+ML.jpg)
Fome Flex Brown Silicone Sealant [310ml] Professional Grade Waterproof & Mould Resistant For Bathroom Kitchen Windows Showers & More Long-Lasting UV-Resistant
- Price
- £6.99
- Rating
- 4.5/5
- Reviews
- 1,180
- Age
- 3y ago

EVO-STIK Frame Silicone Sealant Brown - 290ml - Ideal for Door and Window Frames - Highly Waterproof - Permanently Flexible - Lasts up to 25 Years
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 7y ago

Everbuild General Purpose Silicone Sealant Waterproof Suitable for Interior and Exterior Use Clear 280ml
- Price
- £2.57
- Rating
- 4.5/5
- Reviews
- 7,522
- Age
- 19y ago

Sika Stixall Extreme Power Sealant and Adhesive Waterproof Brown 290ml
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 7,030
- Age
- 19y ago
Newest
by launch date
Brown Multi Purpose Silicone Sealant 270ml Waterproof Acetoxy Sealant for Bathroom Kitchen Construction & Glazing Flexible Mould Resistant Quick Cure (Pack of 3)
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 4mo ago

Brown Silicone Sealant - Flexible Silicone Tube for Wood Parquet Bathroom Sink Windows - Multi-Purpose Waterproof (Brown 50ml)
- Price
- £6.76
- Rating
- 4.2/5
- Reviews
- 861
- Age
- 1y ago
![Fome Flex Brown Silicone Sealant [310ml] Professional Grade Waterproof & Mould Resistant For Bathroom Kitchen Windows Showers & More Long-Lasting UV-Resistant](https://m.media-amazon.com/images/I/31bHIafI+ML.jpg)
Fome Flex Brown Silicone Sealant [310ml] Professional Grade Waterproof & Mould Resistant For Bathroom Kitchen Windows Showers & More Long-Lasting UV-Resistant
- Price
- £6.99
- Rating
- 4.5/5
- Reviews
- 1,180
- Age
- 3y ago

Bond IT LAMI MATE Flexible SEALANT Gap Filler - Dark Oak (1 Dark Oak)
- Price
- £4.30
- Rating
- 4.2/5
- Reviews
- 438
- Age
- 5y ago

EVO-STIK Frame Silicone Sealant Brown - 290ml - Ideal for Door and Window Frames - Highly Waterproof - Permanently Flexible - Lasts up to 25 Years
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
75
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
7%
- 15124%
- Sika23%
- EVO-STIK16%
- FOME FLEX15%
- Everbuild8%
- Lami-Mate7%
- Open — no brand owns it (2 brands, 7%)
Demand
Brown Silicone Sealant search demand
Weekly searches over the year. Pick a range.
Search terms
Top Brown Silicone Sealant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown silicone sealant22K/yr
- brown silicone sealant outdoor8K/yr
- brown sealant8K/yr
- brown silicone7K/yr
- brown sealant waterproof silicone4K/yr
- brown caulk5K/yr
- dark brown silicone sealant3K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Silicone Sealant
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Totally wrong colour
tube was brown
Colour lighter than expected
very difficult to clean off
Very messy
found it really messy
just not the best general purpose silicon adhesive/gap filler
Very sticky
doesn't stick very well either
Absolute rubbish
not the best
Bad manufacturing of product
hard to use
Hard to work compared to most other sealants
hard to work with
Love
Good price
Good value for money
Value for money
Excellent quality
great quality silicone
It is a good and inexpensive product
Does as advertised
As expected
just what you need
Easy to use
easy to apply
Always handy
good colour
this colour looks absolutely fine
Great Color Match
Return
0.7% Return rate 84% Fixable by listing
Totally wrong colour
tube was brown
Colour lighter than expected
Absolute rubbish
not the best
Bad manufacturing of product
Not as described
This is clear doesn't state that in description
not as description making it unusable pointless
no idea how it would work as a sealant
Not a workable clear mastic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Silicone Sealant questions
Answered from the same tracked data.








