Brown Paint for Walls
FailShoppers spend an estimated $22K a year here, so Brown Paint for Walls is a Fail.
- Flapen Score
- 37 / 100Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 4937
- Market size
- £22K/yr55K searches / yr
- 90-day growth
- -39.0%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 43 sellers
Flapen Score
Brown Paint for Walls against its category
The dotted line is the DIY & Tools average. Past it, Brown Paint for Walls is stronger. Inside it, weaker.
Market
The Brown Paint for Walls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Paint for Walls 55K times last year and spent an estimated £22K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -39.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £22Ka year
- Top search term
- brown paint for walls15K searches a year
02 · Price
A sale here is worth £17.07.
Listings sell for £17.07 on average, from £2.45 to £32.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.07 that is £0 to £2K a year per listing.
- Average price
- £17.07inside the $15 to $100 sweet spot
- Price range
- £2.45–£32.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #426 within Painting Supplies, Tools & Wall Treatments. It carries 566 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 48%
- Out of stock, average day
- 2.3%
- Average rank
- #426in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 566per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Brown Paint for Walls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dulux Easycare Washable & Tough Matt Emulsion Paint For Walls And Ceilings - Soft Truffle 2.5 Litres
- Price
- £19.89
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 8y ago

Dulux Easycare Washable and Tough Matt Emulsion Paint - Brave Ground - 2.5L
- Price
- £19.27
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 12y ago

Johnstones 304026 Vinyl Matt Emulsion - Mocha 2.5
- Price
- £13.46
- Rating
- 4.1/5
- Reviews
- 129
- Age
- 11y ago

Johnstones Wall and Ceiling Soft Sheen Emulsion Paint - Coffee Cream 2.5L
- Price
- £13.01
- Rating
- 4.4/5
- Reviews
- 346
- Age
- 13y ago

Johnstones Wall and Ceiling Silk Emulsion Paint - Mocha 2.5L
- Price
- £13.05
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 11y ago
Trending
estimated 90-day click momentum
Johnstones Wall and Ceiling Soft Sheen Emulsion Paint - Coffee Cream 2.5L
- Price
- £13.01
- Rating
- 4.4/5
- Reviews
- 346
- Age
- 13y ago

Johnstones - Wall & Ceiling Paint - Chapel Stone - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.60
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 13y ago

Mocha Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings
- Price
- £15.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Dulux Walls & Ceilings Tester Paint Soft Truffle 30 ml
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 6y ago

Dulux Silk 2.5L Soft Truffle
- Price
- £21.09
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9y ago
Newest
by launch date
Mocha Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings
- Price
- £15.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

WALLPAPER EMPIRE Dulux - Brave Ground - Easy Care Washable And tough Matt Emulsion Paint
- Price
- £19.63
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago

Vintro | Dark Brown | Luxury Matt Emulsion | Smooth Chalky Finish | Multi Surface Paint | for Walls Ceilings Wood and Metal | 1L (Very Dark Brown - Ribwort)
- Price
- £24.46
- Rating
- 4.4/5
- Reviews
- 685
- Age
- 3y ago

Rust-Oleum Colours Matt Emulsion Wall and Ceiling Paint - Rivers Edge 2.5L
- Price
- £23.88
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 3y ago

Crown WALLS & CEILINGS Ochre Matt Emulsion Paint 2.5L
- Price
- £17.35
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
43
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 92%
Open market
2%
- Dulux48%
- Johnstone's39%
- WALLPAPER EMPIRE5%
- Crown3%
- DRW3%
- Rust-Oleum1%
- Open — no brand owns it (2 brands, 2%)
Demand
Brown Paint for Walls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3× · 8 of 12 months tracked
Search terms
Top Brown Paint for Walls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brown paint for walls15K/yr
- brown wall paint10K/yr
- soft truffle dulux paint9K/yr
- dulux soft truffle8K/yr
- brave ground dulux paint7K/yr
- dulux brave ground5K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Paint for Walls
We read the reviews and the return reasons for every product selling here.
“Horrid Colour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Paint for Walls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








