brown paint for walls
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£17.07avg listing price — sweet spot $15–$100
Review moat
Good565.52avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.45–£32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad£22K£22K/yr · 55K searches
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, brown paint for walls is a £22K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
brown paint for walls market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £34K–£43K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #426
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 34%
- Out of stock
- 2.3%
- Avg brand age
- 55 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
43
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
2%
- Dulux48%
- Johnstone's39%
- WALLPAPER EMPIRE5%
- Crown3%
- DRW3%
- Rust-Oleum1%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 33 weeks — -39.0% search growth over the last 90 days.Top brown paint for walls search terms
- brown paint for walls15K/yr
- brown wall paint10K/yr
- soft truffle dulux paint9K/yr
- dulux soft truffle8K/yr
- brave ground dulux paint7K/yr
- dulux brave ground5K/yr
Top brown paint for walls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dulux Easycare Washable & Tough Matt Emulsion Paint For Walls And Ceilings - Soft Truffle 2.5 Litres
Dulux£19.894.7★141 rev
Dulux Easycare Washable and Tough Matt Emulsion Paint - Brave Ground - 2.5L
Dulux£19.274.6★132 rev
Johnstones 304026 Vinyl Matt Emulsion - Mocha 2.5
Johnstone's£13.464.1★129 rev
Johnstones Wall and Ceiling Soft Sheen Emulsion Paint - Coffee Cream 2.5L
Johnstone's£13.014.4★346 rev
Johnstones Wall and Ceiling Silk Emulsion Paint - Mocha 2.5L
Johnstone's£13.054.5★195 rev
Newest
by launch date
Mocha Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings
DRW£15.491 rev
WALLPAPER EMPIRE Dulux - Brave Ground - Easy Care Washable And tough Matt Emulsion Paint
WALLPAPER EMPIRE£19.6317 rev
Vintro | Dark Brown | Luxury Matt Emulsion | Smooth Chalky Finish | Multi Surface Paint | for Walls Ceilings Wood and Metal | 1L (Very Dark Brown - Ribwort)
Vintro Paint£24.46685 rev
Rust-Oleum Colours Matt Emulsion Wall and Ceiling Paint - Rivers Edge 2.5L
Rust-Oleum£23.8858 rev
Crown WALLS & CEILINGS Ochre Matt Emulsion Paint 2.5L
Crown£17.35926 rev
Trending
90-day click momentumJohnstones Wall and Ceiling Soft Sheen Emulsion Paint - Coffee Cream 2.5L
Johnstone's£13.014.4★
Johnstones - Wall & Ceiling Paint - Chapel Stone - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.604.5★
Mocha Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings
DRW£15.495.0★
Dulux Walls & Ceilings Tester Paint Soft Truffle 30 ml
Dulux£2.454.4★
Dulux Silk 2.5L Soft Truffle
Dulux£21.094.7★
What buyers say about brown paint for walls
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“the paint was impressively easy to work with”
“Great quality”
“I was shocked by the prices in store”
“Nice to use”
“its good coverage”
“Nice texture”
“doesnt feel watery or overly thick”
“Dried very quickly between coats”
“Great size”
What buyers complain about
“Horrid Colour”
“Exploded paint”
“Smells awful”
“It is very watery”
“but horrible quality, nearly 3 x2.5ltr on a medium size bedroom on a magnolia and still looks patchy and almost different shades in part”
“Bit like as pictured in the photo”
“Does not look good very light and too shiny”
“Handprints everywhere where and cant wipe”
“Not good coverage”
Top return reasons
Common questions
- Is brown paint for walls profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the brown paint for walls niche?
- 8 brands and 43 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in brown paint for walls?
- Top complaints mined from reviews: Color, Paint Quality, Smell. The return rate is 1.2%.
- What does it cost to enter the brown paint for walls niche?
- Listings span £2.45–£32.35; the average listing price is £17.07 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.