Skip to content

Brown Paint for Walls

Fail

Shoppers spend only $22K a year here, so Brown Paint for Walls is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£22K/yr55K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
53%top-5 click share · 8 brands · 43 sellers

Flapen Score

Brown Paint for Walls against its category

The dotted line is the DIY & Tools average. Past it, Brown Paint for Walls is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Paint for Walls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Paint for Walls 55K times last year and spent an estimated £22K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
2.4%
Market size, estimated
£22Ka year
Top search term
brown paint for walls15K searches a year

02 · Price

A sale here is worth £17.07.

Listings sell for £17.07 on average, from £2.45 to £32.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.07 that is £0 to £2K a year per listing.

Average price
£17.07inside the $15 to $100 sweet spot
Price range
£2.45–£32.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #426 within Painting Supplies, Tools & Wall Treatments. It carries 566 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
48%
Out of stock, average day
2.3%
Average rank
#426in Painting Supplies, Tools & Wall Treatments
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
566per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Brown Paint for Walls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

43

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

2%

  • Dulux48%
  • Johnstone's39%
  • WALLPAPER EMPIRE5%
  • Crown3%
  • DRW3%
  • Rust-Oleum1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Brown Paint for Walls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Brown Paint for Walls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown paint for walls15K/yr
  • brown wall paint10K/yr
  • soft truffle dulux paint9K/yr
  • dulux soft truffle8K/yr
  • brave ground dulux paint7K/yr
  • dulux brave ground5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Paint for Walls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color32%−0.17

Horrid Colour

Leaves uneven colour

This is more pink

Paint Quality26%+1.51

Exploded paint

half the paint was gone

Disappointed with this paint

Smell9%−0.07

Smells awful

Doesn't smell very nice

Water Resistance5%−0.04

It is very watery

Quality-Overall5%+0.54

but horrible quality, nearly 3 x2.5ltr on a medium size bedroom on a magnolia and still looks patchy and almost different shades in part

Love

Color41%−0.17

Beautiful colour

The colour is perfect for the room I intended

This colour is stunning

Paint Quality25%+1.51

the paint was impressively easy to work with

quite good paint

Gorgeous paint colour

Quality-Overall6%+0.54

Great quality

Good quality & shade

quality

Value For Money5%+0.83

I was shocked by the prices in store

the value for money

I was impressed with the price firstly for such a generous sized tin

Ease Of Use4%+0.67

Nice to use

easy to apply

it levelled out nicely with minimal streaking

Return

1.2% Return rate 53% Fixable by listing

Color51%▆▇▄▆▅█

Horrid Colour

Leaves uneven colour

This is more pink

Paint Quality40%▆▅█▅▅▄

Exploded paint

half the paint was gone

Disappointed with this paint

Coverage3%▁▁▁▁█▁

Not good coverage

Functionality-Overall2%▁▁▁▁█▁
Quality-Overall1%▁▁█▁▁▁

but horrible quality, nearly 3 x2.5ltr on a medium size bedroom on a magnolia and still looks patchy and almost different shades in part

FAQ

Common Brown Paint for Walls questions

Answered from the same tracked data.