Brown Paint for Walls
a small market ($22K/yr) — Brown Paint for Walls doesn't clear our bar today.
Flapen Score
Is Brown Paint for Walls profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brown Paint for Walls is a £22K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Brown Paint for Walls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -39.0% over the last 90 days and 2.4% of searches end in a purchase.
£22K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Brown Paint for Walls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dulux Easycare Washable & Tough Matt Emulsion Paint For Walls And Ceilings - Soft Truffle 2.5 Litres
- Price
- £19.89
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 8y ago
Dulux Easycare Washable and Tough Matt Emulsion Paint - Brave Ground - 2.5L
- Price
- £19.27
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 12y ago
Johnstones 304026 Vinyl Matt Emulsion - Mocha 2.5
- Price
- £13.46
- Rating
- 4.1/5
- Reviews
- 129
- Age
- 11y ago
Johnstones Wall and Ceiling Soft Sheen Emulsion Paint - Coffee Cream 2.5L
- Price
- £13.01
- Rating
- 4.4/5
- Reviews
- 346
- Age
- 13y ago
Johnstones Wall and Ceiling Silk Emulsion Paint - Mocha 2.5L
- Price
- £13.05
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 11y ago
Trending
90-day click momentumJohnstones Wall and Ceiling Soft Sheen Emulsion Paint - Coffee Cream 2.5L
- Price
- £13.01
- Rating
- 4.4/5
- Reviews
- 346
- Age
- 13y ago
Johnstones - Wall & Ceiling Paint - Chapel Stone - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.60
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 13y ago
Mocha Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings
- Price
- £15.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Dulux Walls & Ceilings Tester Paint Soft Truffle 30 ml
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 6y ago
Dulux Silk 2.5L Soft Truffle
- Price
- £21.09
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9y ago
Newest
by launch dateMocha Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings
- Price
- £15.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
WALLPAPER EMPIRE Dulux - Brave Ground - Easy Care Washable And tough Matt Emulsion Paint
- Price
- £19.63
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago
Vintro | Dark Brown | Luxury Matt Emulsion | Smooth Chalky Finish | Multi Surface Paint | for Walls Ceilings Wood and Metal | 1L (Very Dark Brown - Ribwort)
- Price
- £24.46
- Rating
- 4.4/5
- Reviews
- 685
- Age
- 3y ago
Rust-Oleum Colours Matt Emulsion Wall and Ceiling Paint - Rivers Edge 2.5L
- Price
- £23.88
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 3y ago
Crown WALLS & CEILINGS Ochre Matt Emulsion Paint 2.5L
- Price
- £17.35
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
43
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
2%
- Dulux48%
- Johnstone's39%
- WALLPAPER EMPIRE5%
- Crown3%
- DRW3%
- Rust-Oleum1%
- Open — no brand owns it (2 brands, 2%)
Brown Paint for Walls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Brown Paint for Walls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brown paint for walls15K/yr
- brown wall paint10K/yr
- soft truffle dulux paint9K/yr
- dulux soft truffle8K/yr
- brave ground dulux paint7K/yr
- dulux brave ground5K/yr
What reviews say buyers love and hate about Brown Paint for Walls
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Beautiful colour”
“the paint was impressively easy to work with”
“Great quality”
“I was shocked by the prices in store”
“Nice to use”
What buyers complain about
92% of reviews“Horrid Colour”
“Exploded paint”
“Smells awful”
“It is very watery”
“but horrible quality, nearly 3 x2.5ltr on a medium size bedroom on a magnolia and still looks patchy and almost different shades in part”
Brown Paint for Walls return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Paint for Walls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
