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Broom Holder

Fail

Demand is soft, at -57.4% this quarter, so Broom Holder is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£155K/yr392K searches / yr
90-day growth
-57.4%search demand this quarter
Competition
73%top-5 click share · 12 brands · 37 sellers

Flapen Score

Broom Holder against its category

The dotted line is the DIY & Tools average. Past it, Broom Holder is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broom Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Broom Holder 392K times last year and spent an estimated £155K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
-57.4%
Conversion, latest week
4.8%
Market size, estimated
£155Ka year
Peak month
September3.3× the quietest month
Top search term
broom holder wall mount13K searches a year

02 · Price

A sale here is worth £8.19.

Listings sell for £8.19 on average, from £5.20 to £12.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At £8.19 that is £16K to £20K a year per listing.

Average price
£8.19under the $15 to $100 sweet spot
Price range
£5.20–£12.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Storage & Home Organisation. It carries 2,772 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#47in Storage & Home Organisation
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,772per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Broom Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£70K£93K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

37

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

  • Lifewit44%
  • TDBS The Dustpan and Brush Store14%
  • AceMining10%
  • Zuvo6%
  • QWORK5%
  • homeasy5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Broom Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Broom Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • broom holder wall mount13K/yr
  • broom holder146K/yr
  • broom holder wall mounted132K/yr
  • mop holder wall mounted18K/yr
  • mop holder20K/yr
  • brush holders for wall12K/yr
  • mop and broom holder14K/yr
  • broom storage7K/yr
  • mop and broom holder wall mount5K/yr
  • wall mounted broom holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Broom Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%−0.12

Really disappointed the adhesive is very poor

They dont stick

Trouble with sticking

Durability17%−0.11

fell down within half hour

Then fell down after a week

Both haven't lasted a week

Quality-Overall11%−0.04

Cheap

Absolute rubbish

of low quality

Size-Overall8%+0.22

Not suitable for all my items

Bit small

Paint Quality4%

ripped the paint off

I found the sticky back didnt take to well to a painted brick wall

Love

Quality-Overall16%−0.04

Excellent product, well made, easily installed highly recommended

Good quality

Very useful and well-made

Strength15%+1.02

Strong and sturdy

is strong enough to hold items off the floor

Pretty strong holding things

Advertised Vs Actual Product11%+0.36

Does exactly what it says works great

Better than expected

Does the job perfectly

Ease Of Cleaning9%+0.29

makes cleaning floors easier as you don't have to keep moving the items out the way

Neat and tidy

Helps to keep a tidy home

Storage Capacity8%+0.88

Brilliant piece of storage kit

Handy storage for the home

Useful storage

Return

0.9% Return rate 48% Fixable by listing

Size-Overall41%▇▆▇█▆▆

Not suitable for all my items

Bit small

Adhesion/Stickiness11%▅▁▄▄█▅

Really disappointed the adhesive is very poor

They dont stick

Trouble with sticking

Functionality-Overall8%▃▄▅█▆▇
Compatibility-Overall5%▃▆▇▁█▁
Quality-Overall4%▁▃▂▆▁█

Cheap

Absolute rubbish

of low quality

FAQ

Common Broom Holder questions

Answered from the same tracked data.