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Broom Holder

Fail

Demand is soft, at -57.4% this quarter, so Broom Holder is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£155K/yr392K searches / yr
90-day growth
-57.4%search demand this quarter
Competition
73%top-5 click share · 12 brands · 37 sellers

Flapen Score

Broom Holder against its category

The dotted line is the DIY & Tools average. Past it, Broom Holder is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broom Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Broom Holder 392K times last year and spent an estimated £155K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
-57.4%
Conversion, latest week
4.8%
Market size, estimated
£155Ka year
Peak month
September3.3× the quietest month
Top search term
broom holder wall mount13K searches a year

02 · Price

A sale here is worth £8.19.

Listings sell for £8.19 on average, from £5.20 to £12.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At £8.19 that is £16K to £20K a year per listing.

Average price
£8.19under the $15 to $100 sweet spot
Price range
£5.20–£12.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Storage & Home Organisation. It carries 2,772 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#47in Storage & Home Organisation
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,772per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Broom Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£70K£93K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

37

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

17%

  • Lifewit44%
  • TDBS The Dustpan and Brush Store14%
  • AceMining10%
  • Zuvo6%
  • QWORK5%
  • homeasy5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Broom Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Broom Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • broom holder wall mount13K/yr
  • broom holder146K/yr
  • broom holder wall mounted132K/yr
  • mop holder wall mounted18K/yr
  • mop holder20K/yr
  • brush holders for wall12K/yr
  • mop and broom holder14K/yr
  • broom storage7K/yr
  • mop and broom holder wall mount5K/yr
  • wall mounted broom holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Broom Holder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Really disappointed the adhesive is very poor”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Broom Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data