Skip to content

Brita Tap Filter

Fail

The top 5 brands take 100% of clicks, so Brita Tap Filter is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£170K/yr44K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
83%top-5 click share · 2 brands · 102 sellers

Flapen Score

Brita Tap Filter against its category

The dotted line is the DIY & Tools average. Past it, Brita Tap Filter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brita Tap Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brita Tap Filter 44K times last year and spent an estimated £170K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
5.9%
Market size, estimated
£170Ka year
Peak month
November1.3× the quietest month
Top search term
brita tap filter12K searches a year

02 · Price

A sale here is worth £66.16.

Listings sell for £66.16 on average, from £16.47 to £207.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £66.16 that is £7K to £17K a year per listing.

Average price
£66.16inside the $15 to $100 sweet spot
Price range
£16.47–£207.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #82 within Kitchen & Bath Fixtures. It carries 3,398 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
70%
Out of stock, average day
0.7%
Average rank
#82in Kitchen & Bath Fixtures
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,398per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Brita Tap Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • BRITA93%
  • Waterdrop7%
  • Open — no brand owns it (0%)

Demand

Brita Tap Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Brita Tap Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brita tap filter12K/yr
  • brita tap9K/yr
  • brita on tap filter5K/yr
  • brita filter tap5K/yr
  • brita water filter tap5K/yr
  • brita on tap4K/yr
  • brita tap water filter4K/yr

Reviews and returns

What reviews say buyers love and hate about Brita Tap Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration23%−0.03

Not a good water filter

it does not filter the way the jug does

The filter could be better

Size-Overall21%−0.26

the adapter doesn't fit

Does not fit

did not fit the tap

Compatibility-Overall12%−0.14

Doesn't fit all taps

Incompatible

Not for uk

Value For Money9%+0.89

are too expensive

Expensive

So sadly ended up wasting my money for nothing

Leak-Proof8%

Product arrived and was slightly leaky

Leaks

Not a good product, leaks and doesnt fit on again properly after first time removing it and replacing, also the metal wont come off my tap

Love

Filtration22%−0.03

Good Filter water

The filter works well

Effective filter

Quality-Overall18%+1.46

Good quality product that is easy to fit

Water quality good makes big difference

Excellent Quality

Value For Money12%+0.89

Reasonably priced

Good value for money

good price too

Size-Overall12%−0.26

EASY TO FIT AND WORKS VERY WELL

Easy to fit

fits my tap perfectly

Advertised Vs Actual Product6%+0.60

Great exactly as described

Does what it says

Exactly what I wanted

Return

2.4% Return rate 51% Fixable by listing

Size-Overall47%▇█▇█▇█

the adapter doesn't fit

Does not fit

did not fit the tap

Compatibility-Overall23%█▇█▆▇▆

Doesn't fit all taps

Incompatible

Not for uk

Filtration8%▇▅██▆▆

Not a good water filter

it does not filter the way the jug does

The filter could be better

Leak-Proof4%█▅▅▄█▅

Product arrived and was slightly leaky

Leaks

Not a good product, leaks and doesnt fit on again properly after first time removing it and replacing, also the metal wont come off my tap

Functionality-Overall3%█▃▄█▇▄

FAQ

Common Brita Tap Filter questions

Answered from the same tracked data.