brita tap filter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£66.16avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£16.47–£207.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£170K£170K/yr · 44K searches
Review moat
Okay3,398.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, brita tap filter is a £170K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
brita tap filter market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £83K–£99K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 60%
- Out of stock
- 0.7%
- Avg brand age
- 44 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- BRITA93%
- Waterdrop7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top brita tap filter search terms
- brita tap filter12K/yr
- brita tap9K/yr
- brita on tap filter5K/yr
- brita filter tap5K/yr
- brita water filter tap5K/yr
- brita on tap4K/yr
- brita tap water filter4K/yr
Top brita tap filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BRITA Filtration system on tap V (included x1 water filter) for filtered water with a pleasant taste instantly directly from your kitchen tap.
BRITA£29.674.1★2,241 rev
BRITA ON TAP Pro V-MF water filter for faucet including 1 filter cartridge (600l) - reduces 99.99% bacteria chlorine microplastics and heavy metals/digital LCD display shows remaining capacity
BRITA£54.864.1★10,221 rev
BRITA ON TAP V Tap Water Filter (4 Months) - Reduces Chlorine PFAS Small Particles and Metals - for Good Drinking Water
BRITA£16.474.6★1,817 rev
BRITA mypure P1 3-Way Water Filter Tap Round Includes 1x BRITA P1000 Cartridge For Reduction of Chlorine Limescale and Impurities
BRITA£207.074.6★96 rev
Waterdrop Water Filter Tap Stainless-Steel Water Filter for Tap Water Tap Filter Reduces Chlorine Odor and Bad Taste - (1 Filter Included)
Waterdrop£29.344.4★3,301 rev
Newest
by launch dateBRITA Filtration system on tap V (included x1 water filter) for filtered water with a pleasant taste instantly directly from your kitchen tap.
BRITA£29.672,241 rev
BRITA ON TAP V Tap Water Filter (4 Months) - Reduces Chlorine PFAS Small Particles and Metals - for Good Drinking Water
BRITA£16.471,817 rev
BRITA ON Tap V Filter Tap White
BRITA£26.461,283 rev
BRITA mypure P1 3-Way tap - Rectangle Includes 1x BRITA P1000 Cartridge for Reduction of Chlorine limescale and impurities
BRITA£207.1096 rev
BRITA On Tap V-MF 2x Water Filter Cartridge (600L) - Reduces Fine Microparticles Metals and Taste-Impaying Substances
BRITA£38.79604 rev
Trending
90-day click momentumBRITA ON Tap V Filter Tap White
BRITA£26.464.4★
BRITA ON TAP V Tap Water Filter (4 Months) - Reduces Chlorine PFAS Small Particles and Metals - for Good Drinking Water
BRITA£16.474.6★
Waterdrop Water Filter Tap Stainless-Steel Water Filter for Tap Water Tap Filter Reduces Chlorine Odor and Bad Taste - (1 Filter Included)
Waterdrop£29.344.4★
BRITA On Tap V-MF 2x Water Filter Cartridge (600L) - Reduces Fine Microparticles Metals and Taste-Impaying Substances
BRITA£38.794.7★
BRITA mypure P1 3-Way tap - Rectangle Includes 1x BRITA P1000 Cartridge for Reduction of Chlorine limescale and impurities
BRITA£207.104.6★
What buyers say about brita tap filter
What buyers praise and complain about, mined from review topics.What buyers love
“Good Filter water”
“Good quality product that is easy to fit”
“Reasonably priced”
“EASY TO FIT AND WORKS VERY WELL”
“Great exactly as described”
“Very useful”
“Read the installation details carefully to install the p1000”
“Excellent water quality”
“Work well”
“It also looks aesthetically pleasing”
What buyers complain about
“Not a good water filter”
“the adapter doesn't fit”
“Doesn't fit all taps”
“are too expensive”
“Product arrived and was slightly leaky”
“A bit cumbersome”
“poor quality seller send me used item i have paid for brand new”
“it just connected straigth up”
“poor quality seller send me used item i have paid for brand new”
“Our faucet was too small to attach unit”
Top return reasons
Common questions
- Is brita tap filter profitable to sell on Amazon United Kingdom?
- The niche generates £170K/yr across 10 tracked products. 90-day search growth is -4.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the brita tap filter niche?
- 2 brands and 102 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brita tap filter?
- Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 2.4%.
- When does demand for brita tap filter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the brita tap filter niche?
- Listings span £16.47–£207.10; the average listing price is £66.16 (sweet spot $15–$100). The average incumbent carries 3,398 reviews — the moat a new listing must climb.