Brita Tap Filter
FailThe top 5 brands take 100% of clicks, so Brita Tap Filter is a Fail.
- Flapen Score
- 37 / 100Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 4937
- Market size
- £170K/yr44K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 83%top-5 click share · 2 brands · 102 sellers
Flapen Score
Brita Tap Filter against its category
The dotted line is the DIY & Tools average. Past it, Brita Tap Filter is stronger. Inside it, weaker.
Market
The Brita Tap Filter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brita Tap Filter 44K times last year and spent an estimated £170K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £170Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- brita tap filter12K searches a year
02 · Price
A sale here is worth £66.16.
Listings sell for £66.16 on average, from £16.47 to £207.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £66.16 that is £7K to £17K a year per listing.
- Average price
- £66.16inside the $15 to $100 sweet spot
- Price range
- £16.47–£207.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #82 within Kitchen & Bath Fixtures. It carries 3,398 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 70%
- Out of stock, average day
- 0.7%
- Average rank
- #82in Kitchen & Bath Fixtures
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,398per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Brita Tap Filter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BRITA Filtration system on tap V (included x1 water filter) for filtered water with a pleasant taste instantly directly from your kitchen tap.
- Price
- £29.67
- Rating
- 4.1/5
- Reviews
- 2,241
- Age
- 2y ago

BRITA ON TAP Pro V-MF water filter for faucet including 1 filter cartridge (600l) - reduces 99.99% bacteria chlorine microplastics and heavy metals/digital LCD display shows remaining capacity
- Price
- £54.86
- Rating
- 4.1/5
- Reviews
- 10,221
- Age
- 6y ago

BRITA ON TAP V Tap Water Filter (4 Months) - Reduces Chlorine PFAS Small Particles and Metals - for Good Drinking Water
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,817
- Age
- 2y ago

BRITA mypure P1 3-Way Water Filter Tap Round Includes 1x BRITA P1000 Cartridge For Reduction of Chlorine Limescale and Impurities
- Price
- £207.07
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 9y ago

Waterdrop Water Filter Tap Stainless-Steel Water Filter for Tap Water Tap Filter Reduces Chlorine Odor and Bad Taste - (1 Filter Included)
- Price
- £29.34
- Rating
- 4.4/5
- Reviews
- 3,301
- Age
- 5y ago
Trending
estimated 90-day click momentum
BRITA ON Tap V Filter Tap White
- Price
- £26.46
- Rating
- 4.4/5
- Reviews
- 1,283
- Age
- 2y ago

BRITA ON TAP V Tap Water Filter (4 Months) - Reduces Chlorine PFAS Small Particles and Metals - for Good Drinking Water
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,817
- Age
- 2y ago

Waterdrop Water Filter Tap Stainless-Steel Water Filter for Tap Water Tap Filter Reduces Chlorine Odor and Bad Taste - (1 Filter Included)
- Price
- £29.34
- Rating
- 4.4/5
- Reviews
- 3,301
- Age
- 5y ago

BRITA On Tap V-MF 2x Water Filter Cartridge (600L) - Reduces Fine Microparticles Metals and Taste-Impaying Substances
- Price
- £38.79
- Rating
- 4.7/5
- Reviews
- 604
- Age
- 3y ago

BRITA mypure P1 3-Way tap - Rectangle Includes 1x BRITA P1000 Cartridge for Reduction of Chlorine limescale and impurities
- Price
- £207.10
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3y ago
Newest
by launch date
BRITA Filtration system on tap V (included x1 water filter) for filtered water with a pleasant taste instantly directly from your kitchen tap.
- Price
- £29.67
- Rating
- 4.1/5
- Reviews
- 2,241
- Age
- 2y ago

BRITA ON TAP V Tap Water Filter (4 Months) - Reduces Chlorine PFAS Small Particles and Metals - for Good Drinking Water
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,817
- Age
- 2y ago

BRITA ON Tap V Filter Tap White
- Price
- £26.46
- Rating
- 4.4/5
- Reviews
- 1,283
- Age
- 2y ago

BRITA mypure P1 3-Way tap - Rectangle Includes 1x BRITA P1000 Cartridge for Reduction of Chlorine limescale and impurities
- Price
- £207.10
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3y ago

BRITA On Tap V-MF 2x Water Filter Cartridge (600L) - Reduces Fine Microparticles Metals and Taste-Impaying Substances
- Price
- £38.79
- Rating
- 4.7/5
- Reviews
- 604
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
102
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- BRITA93%
- Waterdrop7%
- Open — no brand owns it (0%)
Demand
Brita Tap Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Brita Tap Filter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brita tap filter12K/yr
- brita tap9K/yr
- brita on tap filter5K/yr
- brita filter tap5K/yr
- brita water filter tap5K/yr
- brita on tap4K/yr
- brita tap water filter4K/yr
Reviews and returns
What reviews say buyers love and hate about Brita Tap Filter
We read the reviews and the return reasons for every product selling here.
“Not a good water filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brita Tap Filter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








