Brita Tap Filter
FailThe top 5 brands take 100% of clicks, so Brita Tap Filter is a Fail.
- Flapen Score
- 37 / 100Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 4937
- Market size
- £170K/yr44K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 83%top-5 click share · 2 brands · 102 sellers
Flapen Score
Brita Tap Filter against its category
The dotted line is the DIY & Tools average. Past it, Brita Tap Filter is stronger. Inside it, weaker.
Market
The Brita Tap Filter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brita Tap Filter 44K times last year and spent an estimated £170K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £170Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- brita tap filter12K searches a year
02 · Price
A sale here is worth £66.16.
Listings sell for £66.16 on average, from £16.47 to £207.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £66.16 that is £7K to £17K a year per listing.
- Average price
- £66.16inside the $15 to $100 sweet spot
- Price range
- £16.47–£207.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #82 within Kitchen & Bath Fixtures. It carries 3,398 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 70%
- Out of stock, average day
- 0.7%
- Average rank
- #82in Kitchen & Bath Fixtures
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,398per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Brita Tap Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BRITA Filtration system on tap V (included x1 water filter) for filtered water with a pleasant taste instantly directly from your kitchen tap.
- Price
- £29.67
- Rating
- 4.1/5
- Reviews
- 2,241
- Age
- 2y ago

BRITA ON TAP Pro V-MF water filter for faucet including 1 filter cartridge (600l) - reduces 99.99% bacteria chlorine microplastics and heavy metals/digital LCD display shows remaining capacity
- Price
- £54.86
- Rating
- 4.1/5
- Reviews
- 10,221
- Age
- 6y ago

BRITA ON TAP V Tap Water Filter (4 Months) - Reduces Chlorine PFAS Small Particles and Metals - for Good Drinking Water
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,817
- Age
- 2y ago

BRITA mypure P1 3-Way Water Filter Tap Round Includes 1x BRITA P1000 Cartridge For Reduction of Chlorine Limescale and Impurities
- Price
- £207.07
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 9y ago

Waterdrop Water Filter Tap Stainless-Steel Water Filter for Tap Water Tap Filter Reduces Chlorine Odor and Bad Taste - (1 Filter Included)
- Price
- £29.34
- Rating
- 4.4/5
- Reviews
- 3,301
- Age
- 5y ago
Trending
90-day click momentum
BRITA ON Tap V Filter Tap White
- Price
- £26.46
- Rating
- 4.4/5
- Reviews
- 1,283
- Age
- 2y ago

BRITA ON TAP V Tap Water Filter (4 Months) - Reduces Chlorine PFAS Small Particles and Metals - for Good Drinking Water
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,817
- Age
- 2y ago

Waterdrop Water Filter Tap Stainless-Steel Water Filter for Tap Water Tap Filter Reduces Chlorine Odor and Bad Taste - (1 Filter Included)
- Price
- £29.34
- Rating
- 4.4/5
- Reviews
- 3,301
- Age
- 5y ago

BRITA On Tap V-MF 2x Water Filter Cartridge (600L) - Reduces Fine Microparticles Metals and Taste-Impaying Substances
- Price
- £38.79
- Rating
- 4.7/5
- Reviews
- 604
- Age
- 3y ago

BRITA mypure P1 3-Way tap - Rectangle Includes 1x BRITA P1000 Cartridge for Reduction of Chlorine limescale and impurities
- Price
- £207.10
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3y ago
Newest
by launch date
BRITA Filtration system on tap V (included x1 water filter) for filtered water with a pleasant taste instantly directly from your kitchen tap.
- Price
- £29.67
- Rating
- 4.1/5
- Reviews
- 2,241
- Age
- 2y ago

BRITA ON TAP V Tap Water Filter (4 Months) - Reduces Chlorine PFAS Small Particles and Metals - for Good Drinking Water
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,817
- Age
- 2y ago

BRITA ON Tap V Filter Tap White
- Price
- £26.46
- Rating
- 4.4/5
- Reviews
- 1,283
- Age
- 2y ago

BRITA mypure P1 3-Way tap - Rectangle Includes 1x BRITA P1000 Cartridge for Reduction of Chlorine limescale and impurities
- Price
- £207.10
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3y ago

BRITA On Tap V-MF 2x Water Filter Cartridge (600L) - Reduces Fine Microparticles Metals and Taste-Impaying Substances
- Price
- £38.79
- Rating
- 4.7/5
- Reviews
- 604
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- BRITA93%
- Waterdrop7%
- Open — no brand owns it (0%)
Demand
Brita Tap Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Brita Tap Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brita tap filter12K/yr
- brita tap9K/yr
- brita on tap filter5K/yr
- brita filter tap5K/yr
- brita water filter tap5K/yr
- brita on tap4K/yr
- brita tap water filter4K/yr
Reviews and returns
What reviews say buyers love and hate about Brita Tap Filter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a good water filter
it does not filter the way the jug does
The filter could be better
the adapter doesn't fit
Does not fit
did not fit the tap
Doesn't fit all taps
Incompatible
Not for uk
are too expensive
Expensive
So sadly ended up wasting my money for nothing
Product arrived and was slightly leaky
Leaks
Not a good product, leaks and doesnt fit on again properly after first time removing it and replacing, also the metal wont come off my tap
Love
Good Filter water
The filter works well
Effective filter
Good quality product that is easy to fit
Water quality good makes big difference
Excellent Quality
Reasonably priced
Good value for money
good price too
EASY TO FIT AND WORKS VERY WELL
Easy to fit
fits my tap perfectly
Great exactly as described
Does what it says
Exactly what I wanted
Return
2.4% Return rate 51% Fixable by listing
the adapter doesn't fit
Does not fit
did not fit the tap
Doesn't fit all taps
Incompatible
Not for uk
Not a good water filter
it does not filter the way the jug does
The filter could be better
Product arrived and was slightly leaky
Leaks
Not a good product, leaks and doesnt fit on again properly after first time removing it and replacing, also the metal wont come off my tap
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brita Tap Filter questions
Answered from the same tracked data.








