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Brick Wallpaper

Fail

Prices span $4.09–$11.24, mostly outside the sweet spot, so Brick Wallpaper is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£29K/yr251K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
43%top-5 click share · 20 brands · 39 sellers

Flapen Score

Brick Wallpaper against its category

The dotted line is the DIY & Tools average. Past it, Brick Wallpaper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brick Wallpaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brick Wallpaper 251K times last year and spent an estimated £29K. The top 5 brands take 61% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
1.6%
Market size, estimated
£29Ka year
Peak month
November1.9× the quietest month
Top search term
brick wallpaper138K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £4.09 to £11.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.25 that is £725 to £2K a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£4.09–£11.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£725–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #384 within Painting Supplies, Tools & Wall Treatments. It carries 662 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
44%
Out of stock, average day
1.5%
Average rank
#384in Painting Supplies, Tools & Wall Treatments
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Brick Wallpaper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

39

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 86%

Open market

31%

  • Trafagala17%
  • ZHMRROAD14%
  • Arthouse12%
  • Grandeco10%
  • myforHD8%
  • SOPHIE LAURENCE8%

Demand

Brick Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Brick Wallpaper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brick wallpaper138K/yr
  • brick effect wallpaper26K/yr
  • stone wallpaper19K/yr
  • stone effect wallpaper17K/yr
  • brick effect self adhesive wallpaper6K/yr
  • brick wallpaper self adhesive10K/yr
  • red brick wallpaper8K/yr
  • rustic wallpaper7K/yr
  • 3d brick wallpaper6K/yr
  • wallpaper brick effect5K/yr

Reviews and returns

What reviews say buyers love and hate about Brick Wallpaper

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Adhesion/Stickiness”
1.3%of orders come back
“And the adhesive on the rear is terrible”
A buyer, on “Adhesion/Stickiness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brick Wallpaper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data