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Brick Wallpaper

Fail

Prices span $4.09–$11.24, mostly outside the sweet spot, so Brick Wallpaper is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£29K/yr251K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
43%top-5 click share · 20 brands · 39 sellers

Flapen Score

Brick Wallpaper against its category

The dotted line is the DIY & Tools average. Past it, Brick Wallpaper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brick Wallpaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brick Wallpaper 251K times last year and spent an estimated £29K. The top 5 brands take 61% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
1.6%
Market size, estimated
£29Ka year
Peak month
November1.9× the quietest month
Top search term
brick wallpaper138K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £4.09 to £11.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.25 that is £725 to £2K a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£4.09–£11.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£725–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #384 within Painting Supplies, Tools & Wall Treatments. It carries 662 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
44%
Out of stock, average day
1.5%
Average rank
#384in Painting Supplies, Tools & Wall Treatments
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Brick Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

39

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

31%

  • Trafagala17%
  • ZHMRROAD14%
  • Arthouse12%
  • Grandeco10%
  • myforHD8%
  • SOPHIE LAURENCE8%

Demand

Brick Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Brick Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brick wallpaper138K/yr
  • brick effect wallpaper26K/yr
  • stone wallpaper19K/yr
  • stone effect wallpaper17K/yr
  • brick effect self adhesive wallpaper6K/yr
  • brick wallpaper self adhesive10K/yr
  • red brick wallpaper8K/yr
  • rustic wallpaper7K/yr
  • 3d brick wallpaper6K/yr
  • wallpaper brick effect5K/yr

Reviews and returns

What reviews say buyers love and hate about Brick Wallpaper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness30%−0.11

And the adhesive on the rear is terrible

it was not wide enough so it could not stick properly

Was apprehensive about using this as opposed to stick on tiles

Quality-Overall23%−0.02

Not the best

Poor quality

quality wasnt amazing, very thin and easily ripped

Advertised Vs Actual Product13%−0.12

Nothing like the picture

Doesn't resemble the pictures at all

Looks nothing like the picture shown

Ease Of Use6%+2.05

as in its not easy to remove which is good

Color6%−0.10

Colour not the same as what is on the website

Colour of delivered item is a lot darker

Too dark nothing like the photos

Love

Quality-Overall31%−0.02

Excellent quality

Good quality, looks realistic

Good product

Ease Of Use19%+2.05

Very easy to use

Looks amazing and easy to apply

Easy to hang

Value For Money16%+0.99

Value for Money

Good value for the price

Good value for money

Assembly/Installation9%+1.02

Easy to install

great to put up

So easy to put up

Thickness6%+0.21

Its a good quality thick paper with a slight texture

Great quality thickness

Easy to hand and quite thick

Return

1.3% Return rate 64% Fixable by listing

Color24%▅▇▇█▇█

Colour not the same as what is on the website

Colour of delivered item is a lot darker

Too dark nothing like the photos

Advertised Vs Actual Product18%█▄▅█▇▃

Nothing like the picture

Doesn't resemble the pictures at all

Looks nothing like the picture shown

Size-Overall17%▃▇█▅▅▃
Quality-Overall13%▂▆▆▅▇█

Not the best

Poor quality

quality wasnt amazing, very thin and easily ripped

Adhesion/Stickiness8%█▆▂▄▅▄

And the adhesive on the rear is terrible

it was not wide enough so it could not stick properly

Was apprehensive about using this as opposed to stick on tiles

FAQ

Common Brick Wallpaper questions

Answered from the same tracked data.