Skip to content

Brick Wallpaper

prices mostly outside the sweet spot ($4.09–$11.24) — Brick Wallpaper doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 7Growth 7Conversion 20Competition 69Returns 89Price range 0Avg price 20Brand share 73Review moat 71Quality gap 67
This niche Category average

Is Brick Wallpaper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brick Wallpaper is a £29K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Brick Wallpaper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.1% over the last 90 days and 1.6% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr10K
Search volume / yr-35.1%251K
Conversion rate1.6%
Avg price£7.25

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers20 · 39
Top-5 product click share43%
Open market39%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement71%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews662

Top Brick Wallpaper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

39

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

31%

  • Trafagala17%
  • ZHMRROAD14%
  • Arthouse12%
  • Grandeco10%
  • myforHD8%
  • SOPHIE LAURENCE8%

Brick Wallpaper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume251KCVR1.6%Products34Brands20Top 5 Brands61%OOS Rate1.5%Rating4.3★Reviews662Avg BSR#384
9K7KSpike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Top Brick Wallpaper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brick wallpaper138K/yr
  • brick effect wallpaper26K/yr
  • stone wallpaper19K/yr
  • stone effect wallpaper17K/yr
  • brick effect self adhesive wallpaper6K/yr
  • brick wallpaper self adhesive10K/yr
  • red brick wallpaper8K/yr
  • rustic wallpaper7K/yr
  • 3d brick wallpaper6K/yr
  • wallpaper brick effect5K/yr

What reviews say buyers love and hate about Brick Wallpaper

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall31%

Excellent quality

Ease Of Use19%

Very easy to use

Value For Money16%

Value for Money

Assembly/Installation9%

Easy to install

Thickness6%

Its a good quality thick paper with a slight texture

What buyers complain about

95% of reviews
Adhesion/Stickiness30%

And the adhesive on the rear is terrible

Quality-Overall23%

Not the best

Advertised Vs Actual Product13%

Nothing like the picture

Ease Of Use6%

as in its not easy to remove which is good

Color6%

Colour not the same as what is on the website

Brick Wallpaper return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
24%
2Advertised Vs Actual Product
18%
3Size-Overall
17%
4Quality-Overall
13%
5Adhesion/Stickiness
8%

Common Brick Wallpaper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brick Wallpaper 42/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -35.1% over the last 90 days.
Search demand for Brick Wallpaper on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.9× the quietest.