brick wallpaper
Skip itPrices mostly outside the sweet spot ($4.09–$11.24) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good661.65avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.25avg listing price — sweet spot $15–$100
Market size
Bad£29K£29K/yr · 251K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.09–£11.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brick wallpaper is a £29K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
brick wallpaper market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £58K–£73K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #384
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 71%
- Out of stock
- 1.5%
- Avg brand age
- 43 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
39
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
31%
- Trafagala17%
- ZHMRROAD14%
- Arthouse12%
- Grandeco10%
- myforHD8%
- SOPHIE LAURENCE8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top brick wallpaper search terms
- brick wallpaper138K/yr
- brick effect wallpaper26K/yr
- stone wallpaper19K/yr
- stone effect wallpaper17K/yr
- brick effect self adhesive wallpaper6K/yr
- brick wallpaper self adhesive10K/yr
- red brick wallpaper8K/yr
- rustic wallpaper7K/yr
- 3d brick wallpaper6K/yr
- wallpaper brick effect5K/yr
Top brick wallpaper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZHMRROAD Red Brick Wallpaper Peel and Stick Vintage Rustic 3D Brick Effect Self Adhesive Wallpaper for Living Room Bedroom Fireplace Feature Wall Decoration 44.5 x 300 cm
ZHMRROAD£5.584.1★259 rev
Trafagala Red Brick Wallpaper Vintage Gothic Fake Brick Wallpaper 3D Effect for Living Room Fireplace Feature Wall Bedroom Ceilings Cream Kitchen
Trafagala£5.804.5★207 rev
Grandeco Vintage Brick Neutral Wallpaper A28904 - Paste The Wall Faux Stone Wall
Grandeco£10.594.7★508 rev
SOPHIE LAURENCE Red Brick Wallpaper Textured Thick Realistic Rustic 3D Stone Wall Effect - Chimney Breast Feature Wall Wallpaper
SOPHIE LAURENCE£8.614.1★83 rev
Trafagala Rustic Brick Effect Wallpaper Retro 3D Brown Stone Wallpaper for Living Room Feature Brick Slips for Fireplace Anti-Fouling Bookcase Vintage Slate for House Decoration
Trafagala£4.974.2★89 rev
Newest
by launch date
Anttyscar Grey Brick Wallpaper - 3D Effect Textured Brick Effect Wallpaper for Realistic Faux Bricks Wall CoveringAnti-Fouling Slate for Bedroom Living Room Hallway Stairs Lounge
Anttyscar£4.1817 rev
myforHD Stone Brick Wallpaper Peel and Stick 3D Effect Blocks Vintage Brick Faux Textured Self-Adhesive Wallpaper Kitchen Cabinets Backsplash Fireplace Laundry Room Accent Wall Decor
myforHD£5.3896 rev
myforHD Stone Brick Wallpaper Peel and Stick 3D Effect Blocks Vintage Brick Faux Textured Self-Adhesive Wallpaper Kitchen Cabinets Backsplash Fireplace Laundry Room Accent Wall Decor
myforHD£5.7196 rev
myforHD Stone Brick Wallpaper Peel and Stick 3D Effect Blocks Vintage Brick Faux Textured Self-Adhesive Wallpaper Kitchen Cabinets Backsplash Fireplace Laundry Room Accent Wall Decor
myforHD£4.9696 rev
ZHMRROAD Red Brick Wallpaper Peel and Stick Vintage Rustic 3D Brick Effect Self Adhesive Wallpaper for Living Room Bedroom Fireplace Feature Wall Decoration 44.5 x 300 cm
ZHMRROAD£5.58259 rev
Trending
90-day click momentumTrafagala Rustic Brick Effect Wallpaper Retro 3D Brown Stone Wallpaper for Living Room Feature Brick Slips for Fireplace Anti-Fouling Bookcase Vintage Slate for House Decoration
Trafagala£4.974.2★
Anttyscar Grey Brick Wallpaper - 3D Effect Textured Brick Effect Wallpaper for Realistic Faux Bricks Wall CoveringAnti-Fouling Slate for Bedroom Living Room Hallway Stairs Lounge
Anttyscar£4.184.8★
10 PCS 3D Brick Wallpaper 13×15 DIY Self Adhesive Wall Tiles Waterproof Masonry Effect Home Decoration 3D Wall Panel Suitable for Kitchen Bathroom Living Room
TOFFCAEa£11.244.0★
SOPHIE LAURENCE Red Brick Wallpaper Textured Thick Realistic Rustic 3D Stone Wall Effect - Chimney Breast Feature Wall Wallpaper
SOPHIE LAURENCE£8.614.1★
Grey Brick Effect Wallpaper Peel and Stick Wallpaper Vinyl Wrap for Wall
Hode£6.243.9★
What buyers say about brick wallpaper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Very easy to use”
“Value for Money”
“Easy to install”
“Its a good quality thick paper with a slight texture”
“Does the job”
“colour just perfect thank”
“Brick sticky paper”
“Really nice textured wallpaper”
“Colourwise, it is like stone and is not shiny so the effect does look good”
What buyers complain about
“And the adhesive on the rear is terrible”
“Not the best”
“Nothing like the picture”
“as in its not easy to remove which is good”
“Colour not the same as what is on the website”
“the pattern issue simply is not good enough”
“thin”
“Tiles are very transparent paint first”
“This product did not really work for me”
“Doesn't resemble the pictures at all”
Top return reasons
Common questions
- Is brick wallpaper profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the brick wallpaper niche?
- 20 brands and 39 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in brick wallpaper?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
- When does demand for brick wallpaper peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the brick wallpaper niche?
- Listings span £4.09–£11.24; the average listing price is £7.25 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.