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Brick Sealant

Fail

Demand is soft, at -22.9% this quarter, so Brick Sealant is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£66K/yr38K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 48 sellers

Flapen Score

Brick Sealant against its category

The dotted line is the DIY & Tools average. Past it, Brick Sealant is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brick Sealant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brick Sealant 38K times last year and spent an estimated £66K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
9.1%
Market size, estimated
£66Ka year
Peak month
September2.2× the quietest month
Top search term
brick sealer exterior10K searches a year

02 · Price

A sale here is worth £19.18.

Listings sell for £19.18 on average, from £6.45 to £29.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.18 that is £2K to £5K a year per listing.

Average price
£19.18inside the $15 to $100 sweet spot
Price range
£6.45–£29.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Adhesives & Sealers. It carries 1,827 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#182in Adhesives & Sealers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,827per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Brick Sealant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Sika33%
  • SAFEGUARD28%
  • Thompson's14%
  • SmartSeal12%
  • Ronseal7%
  • Stormdry5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Brick Sealant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Brick Sealant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brick sealer exterior10K/yr
  • water seal10K/yr
  • brick sealer7K/yr
  • brick waterproofing sealant4K/yr
  • brick sealant exterior3K/yr
  • brick sealant3K/yr

Reviews and returns

What reviews say buyers love and hate about Brick Sealant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.08

so expensive

Expensive,

I wish it was cheaper

Water Resistance23%−0.17

these are very wet

I have no idea if this has waterproofed it

the rain water does not seem to run on it as expected

Functionality-Overall9%−0.07

Did not work at all

Quality-Overall9%+0.39

Cheap rubbish

Size-Overall5%+0.12

Although it was smaller than I thought it went far

Love

Quality-Overall23%+0.39

Good product did what was needed

Quality item

Absolutely incredible product

Value For Money15%−0.08

worth the value

Good value for money

Good value

Advertised Vs Actual Product14%+1.58

As described

Works as it says

does the job

Ease Of Use9%+0.61

Easy to use

Applied easily

It went on easily

Water Resistance7%−0.17

Good product, used to waterproof new birdbath, worked as expected

Good water repellent

Water resistant

Return

0.6% Return rate 24% Fixable by listing

Paint Quality24%▁▁▁█▄▅
Size-Overall12%▁▁▇▅█▅

Although it was smaller than I thought it went far

Leak-Proof10%▁▁▇▁█▅

then leaking into my garage the other side

Advertised Vs Actual Product9%█▁▇▁▄▃
Compatibility-Overall8%▁█▁▁▄▃

FAQ

Common Brick Sealant questions

Answered from the same tracked data.