Brick Sealant
FailDemand is soft, at -22.9% this quarter, so Brick Sealant is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £66K/yr38K searches / yr
- 90-day growth
- -22.9%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 48 sellers
Flapen Score
Brick Sealant against its category
The dotted line is the DIY & Tools average. Past it, Brick Sealant is stronger. Inside it, weaker.
Market
The Brick Sealant market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brick Sealant 38K times last year and spent an estimated £66K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -22.9%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £66Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- brick sealer exterior10K searches a year
02 · Price
A sale here is worth £19.18.
Listings sell for £19.18 on average, from £6.45 to £29.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.18 that is £2K to £5K a year per listing.
- Average price
- £19.18inside the $15 to $100 sweet spot
- Price range
- £6.45–£29.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Adhesives & Sealers. It carries 1,827 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #182in Adhesives & Sealers
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,827per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Brick Sealant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Everbuild 402 Water Seal High Performance Long Lasting Protection From Water Damage Solvent-Free Formula Water Repellant 5 Litre
- Price
- £12.33
- Rating
- 4.4/5
- Reviews
- 5,477
- Age
- 19y ago

Raincheck Water Seal 5 Litre - Breathable Clear Exterior Brick Stone Mortar & Concrete Sealer
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 2,451
- Age
- 11y ago

RONSEAL 36286 Thompsons Water Seal 5 Litre (TWSEAL5L) Clear
- Price
- £17.42
- Rating
- 4.5/5
- Reviews
- 2,956
- Age
- 19y ago

Smartseal Brick Sealer - 100ml Sample - Breathable Brick Waterproofer & Clear Sealant. Protective Damp Seal & Waterproof Sealant for Bricks Masonry Concrete & Stone. Lasts up to 10 years
- Price
- £6.45
- Rating
- 4.4/5
- Reviews
- 368
- Age
- 7y ago

Stormdry Masonry Waterproofing Cream (1 Litre) 25 Year BBA Approved Exterior Brick Sealer. Breathable Colourless Brick Concrete Stone Mortar Sandstone & Granite Waterproofer
- Price
- £29.09
- Rating
- 4.5/5
- Reviews
- 3,164
- Age
- 8y ago
Trending
90-day click momentum
Smartseal Brick Sealer - 100ml Sample - Breathable Brick Waterproofer & Clear Sealant. Protective Damp Seal & Waterproof Sealant for Bricks Masonry Concrete & Stone. Lasts up to 10 years
- Price
- £6.45
- Rating
- 4.4/5
- Reviews
- 368
- Age
- 7y ago

Everbuild 402 Water Seal High Performance Long Lasting Protection From Water Damage Solvent-Free Formula Water Repellant 5 Litre
- Price
- £12.33
- Rating
- 4.4/5
- Reviews
- 5,477
- Age
- 19y ago

Raincheck Water Seal 5 Litre - Breathable Clear Exterior Brick Stone Mortar & Concrete Sealer
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 2,451
- Age
- 11y ago

TWSU5L 5L Thompsons One Coat Water-Seal
- Price
- £20.48
- Rating
- 4.5/5
- Reviews
- 1,236
- Age
- 19y ago

Interior Brick Sealer & Dustproofer - Seal Dustproof & Protect Interior Brick & Masonry (5 Litre)
- Price
- £28.58
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 7y ago
Newest
by launch date
Raincheck Universal Water Seal (5 Litre Clear) Breathable Exterior Waterproofing Brick Wood and Stone Sealer
- Price
- £23.30
- Rating
- 4.4/5
- Reviews
- 2,799
- Age
- 7y ago

Interior Brick Sealer & Dustproofer - Seal Dustproof & Protect Interior Brick & Masonry (5 Litre)
- Price
- £28.58
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 7y ago

Smartseal Brick Sealer - 100ml Sample - Breathable Brick Waterproofer & Clear Sealant. Protective Damp Seal & Waterproof Sealant for Bricks Masonry Concrete & Stone. Lasts up to 10 years
- Price
- £6.45
- Rating
- 4.4/5
- Reviews
- 368
- Age
- 7y ago

Smartseal Brick Sealer - 1L - Breathable Brick Waterproofer & Clear Sealant. Protective Damp Seal & Waterproof Sealant for Bricks Masonry Concrete & Stone. Easy to Apply. Lasts up to 10 years
- Price
- £18.41
- Rating
- 4.4/5
- Reviews
- 368
- Age
- 7y ago

Stormdry Masonry Waterproofing Cream (1 Litre) 25 Year BBA Approved Exterior Brick Sealer. Breathable Colourless Brick Concrete Stone Mortar Sandstone & Granite Waterproofer
- Price
- £29.09
- Rating
- 4.5/5
- Reviews
- 3,164
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
48
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- Sika33%
- SAFEGUARD28%
- Thompson's14%
- SmartSeal12%
- Ronseal7%
- Stormdry5%
- Open — no brand owns it (1 brand, 2%)
Demand
Brick Sealant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
Search terms
Top Brick Sealant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brick sealer exterior10K/yr
- water seal10K/yr
- brick sealer7K/yr
- brick waterproofing sealant4K/yr
- brick sealant exterior3K/yr
- brick sealant3K/yr
Reviews and returns
What reviews say buyers love and hate about Brick Sealant
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
so expensive
Expensive,
I wish it was cheaper
these are very wet
I have no idea if this has waterproofed it
the rain water does not seem to run on it as expected
Did not work at all
Cheap rubbish
Although it was smaller than I thought it went far
Love
Good product did what was needed
Quality item
Absolutely incredible product
worth the value
Good value for money
Good value
As described
Works as it says
does the job
Easy to use
Applied easily
It went on easily
Good product, used to waterproof new birdbath, worked as expected
Good water repellent
Water resistant
Return
0.6% Return rate 24% Fixable by listing
Although it was smaller than I thought it went far
then leaking into my garage the other side
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brick Sealant questions
Answered from the same tracked data.








