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Breathable Membrane

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $58K a year here, so Breathable Membrane is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£58K/yr39K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
58%top-5 click share · 11 brands · 14 sellers

Flapen Score

Breathable Membrane against its category

The dotted line is the DIY & Tools average. Past it, Breathable Membrane is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathable Membrane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breathable Membrane 39K times last year and spent an estimated £58K. The top 5 brands take 79% of clicks. Demand peaks in Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
4.1%
Market size, estimated
£58Ka year
Peak month
April1.9× the quietest month
Top search term
breathable membrane20K searches a year

02 · Price

A sale here is worth £36.41.

Listings sell for £36.41 on average, from £14.64 to £63.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £36.41 that is £0 to £4K a year per listing.

Average price
£36.41inside the $15 to $100 sweet spot
Price range
£14.64–£63.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 10% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #284 within Building Supplies. It carries 79 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
10%
Out of stock, average day
10.4%
Average rank
#284in Building Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
79per listing
Listings tracked
20

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Breathable Membrane products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

14

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

15%

  • ASTON BUILDING SUPPLIES LTD40%
  • NOVECRAFTO15%
  • B2C11%
  • ARA CHOICE6%
  • Eurovent6%
  • Ditac A6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Breathable Membrane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 1.9×

Search terms

Top Breathable Membrane search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • breathable membrane20K/yr
  • breather membrane5K/yr
  • roofing membrane5K/yr
  • roof membrane5K/yr
  • breathable roofing membrane3K/yr

Reviews and returns

What reviews say buyers love and hate about Breathable Membrane

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Thin”
<0.1%of orders come back, a rate Amazon rounds to zero
“Thin”
A buyer, on “Thin”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Breathable Membrane questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data