breathable membrane
Worth a lookShows low returns (0.0%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible79.3avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£36.41avg listing price — sweet spot $15–$100
Price range
Great£14.64–£63.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£58K£58K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, breathable membrane is a £58K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
breathable membrane market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 10%
- Sponsored
- 45%
- Out of stock
- 10.4%
- Avg brand age
- 51 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
14
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
15%
- ASTON BUILDING SUPPLIES LTD40%
- NOVECRAFTO15%
- B2C11%
- ARA CHOICE6%
- Eurovent6%
- Ditac A6%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +13.7% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.9×
Top breathable membrane search terms
- breathable membrane20K/yr
- breather membrane5K/yr
- roofing membrane5K/yr
- roof membrane5K/yr
- breathable roofing membrane3K/yr
Top breathable membrane products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ABS Breathable Membrane 100GSM Roofing Felt 1m x 50m Roll | Roof Felt Underlay for Sheds Slated & Pitched Roofs | Breathable Roofing Membrane for Use Beneath Tiles
ASTON BUILDING SUPPLIES LTD£31.234.7★166 rev
Breathable Membrane/Roof Felt 1m x 50m Roll Under Tile Roofing Felt for Sheds + Beneath Tiles - Slated Pitched Roofs
ASTON BUILDING SUPPLIES LTD£31.074.6★68 rev
Breathable Membrane Roof Wall Floors Felt100g/m2 1.5m Wide 3 Layer Permeable Building House Insulation Construction (Grey 1.5m x 10m)
B2C£16.654.0★9 rev
NOVECRAFTO Breathable Roofing Membrane 1m x 50m (50m) - 120 GSM 3-Layer Vapor Permeable Roofing Felt Underlay BBA & CE Approved - Professional Grade Membrane for Sheds Pitched Roofs & Garages
NOVECRAFTO£47.224.4★15 rev
Cromar Building Products Vent 3 Light 1 x 25m Breathable Roofing Underlay Grey 1 m
Ditac A£21.044.5★99 rev
Newest
by launch dateNOVECRAFTO Breathable Roofing Membrane 1m x 50m (50m) - 120 GSM 3-Layer Vapor Permeable Roofing Felt Underlay BBA & CE Approved - Professional Grade Membrane for Sheds Pitched Roofs & Garages
NOVECRAFTO£47.2215 rev
NOVECRAFTO Breathable Roofing Membrane 1.5m x 50m (75m) - 100 GSM 3-Layer Vapor Permeable Roofing Felt Underlay BBA & CE Approved - Professional Grade Membrane for Sheds Pitched Roofs & Garages
NOVECRAFTO£58.1015 rev
NOVECRAFTO Breathable Roofing Membrane 1m x 50m (50m) - 100 GSM 3-Layer Vapor Permeable Roofing Felt Underlay BBA & CE Approved - Professional Grade Membrane for Sheds Pitched Roofs & Garages
NOVECRAFTO£39.044 rev
Breathable Membrane Roof Wall Floors Felt100g/m2 1.5m Wide 3 Layer Permeable Building House Insulation Construction (Grey 1.5m x 10m)
B2C£16.659 rev
Breathable Membrane Roof Wall Floors Felt100g/m2 1.5m Wide 3 Layer Permeable Building House Insulation Construction (Grey 1.5m x 5m)
B2C£14.649 rev
Trending
90-day click momentumNOVECRAFTO Breathable Roofing Membrane 1.5m x 50m (75m) - 100 GSM 3-Layer Vapor Permeable Roofing Felt Underlay BBA & CE Approved - Professional Grade Membrane for Sheds Pitched Roofs & Garages
NOVECRAFTO£58.104.4★
NOVECRAFTO Breathable Roofing Membrane 1m x 50m (50m) - 100 GSM 3-Layer Vapor Permeable Roofing Felt Underlay BBA & CE Approved - Professional Grade Membrane for Sheds Pitched Roofs & Garages
NOVECRAFTO£39.044.1★
NOVECRAFTO Breathable Roofing Membrane 1m x 50m (50m) - 120 GSM 3-Layer Vapor Permeable Roofing Felt Underlay BBA & CE Approved - Professional Grade Membrane for Sheds Pitched Roofs & Garages
NOVECRAFTO£47.224.4★
Breathable Membrane Roof Wall Floors Felt100g/m2 1.5m Wide 3 Layer Permeable Building House Insulation Construction (Grey 1.5m x 5m)
B2C£14.644.0★
Cromar Building Products Vent 3 Light 1 x 25m Breathable Roofing Underlay Grey 1 m
Ditac A£21.044.5★
What buyers say about breathable membrane
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“good value”
“Did what I needed it to”
“Easy to use”
“Fit for purpose”
“Perfect roofing felt for my cedar wood pergola”
“not drop of rain went through the membrane”
“Only just using it now to go under some cladding we have ordered, it's been on in all sorts of wet and windy weather, so far it's still on and not ripped”
“Strong enough does a”
“Nice, lightweight material”
What buyers complain about
“Thin”
“Grey, not Black”
Top return reasons
Common questions
- Is breathable membrane profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 20 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the breathable membrane niche?
- 11 brands and 14 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in breathable membrane?
- Top complaints mined from reviews: Thin, Color. The return rate is 0.0%.
- When does demand for breathable membrane peak?
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the breathable membrane niche?
- Listings span £14.64–£63.23; the average listing price is £36.41 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.