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Breathable Membrane

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $58K a year here, so Breathable Membrane is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£58K/yr39K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
58%top-5 click share · 11 brands · 14 sellers

Flapen Score

Breathable Membrane against its category

The dotted line is the DIY & Tools average. Past it, Breathable Membrane is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathable Membrane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breathable Membrane 39K times last year and spent an estimated £58K. The top 5 brands take 79% of clicks. Demand peaks in Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
4.1%
Market size, estimated
£58Ka year
Peak month
April1.9× the quietest month
Top search term
breathable membrane20K searches a year

02 · Price

A sale here is worth £36.41.

Listings sell for £36.41 on average, from £14.64 to £63.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £36.41 that is £0 to £4K a year per listing.

Average price
£36.41inside the $15 to $100 sweet spot
Price range
£14.64–£63.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 10% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #284 within Building Supplies. It carries 79 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
10%
Out of stock, average day
10.4%
Average rank
#284in Building Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
79per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Breathable Membrane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

  • ASTON BUILDING SUPPLIES LTD40%
  • NOVECRAFTO15%
  • B2C11%
  • ARA CHOICE6%
  • Eurovent6%
  • Ditac A6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Breathable Membrane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 1.9×

Search terms

Top Breathable Membrane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breathable membrane20K/yr
  • breather membrane5K/yr
  • roofing membrane5K/yr
  • roof membrane5K/yr
  • breathable roofing membrane3K/yr

Reviews and returns

What reviews say buyers love and hate about Breathable Membrane

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thin50%−0.13

Thin

Color25%−0.06

Grey, not Black

Love

Quality-Overall24%+1.30

Good quality

Well made

Great product

Value For Money22%−0.04

good value

Good price

definitely worth the money

Advertised Vs Actual Product21%0.00

Did what I needed it to

is exactly as described

Did the job - well

Ease Of Use10%+1.82

Easy to use

Easy to cut

Easy to handle

Size-Overall8%−0.01

Fit for purpose

Easy to fit

Size and roll made it really easy to measure out to fit perfectly

Return

0.0% Return rate 44% Fixable by listing

Size-Overall16%█▁▅▁▁▅
Advertised Vs Actual Product16%▁▁█▇▁▁
Color11%▁▁▁▇▁█

Grey, not Black

Defective Material/Parts11%▁▁▅▁█▁
Functionality-Overall11%▁▁▁▇▁█

FAQ

Common Breathable Membrane questions

Answered from the same tracked data.