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Brayer

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $51K a year here, so Brayer is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£51K/yr66K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
50%top-5 click share · 28 brands · 73 sellers

Flapen Score

Brayer against its category

The dotted line is the DIY & Tools average. Past it, Brayer is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brayer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brayer 66K times last year and spent an estimated £51K. The top 5 brands take 50% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
9.8%
Market size, estimated
£51Ka year
Peak month
January1.6× the quietest month
Top search term
brayer roller16K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £3.11 to £22.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.86 that is £786 to £2K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£3.11–£22.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£786–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #109 within Painting Supplies, Tools & Wall Treatments. It carries 691 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#109in Painting Supplies, Tools & Wall Treatments
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
691per listing
Listings tracked
30

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Brayer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

73

Est. top-5 brand share

50%

Top 20: 89%

Est. top-5 click share

50%

Top 20: 87%

Open market

46%

  • lzijun23%
  • Daryunk11%
  • Speedball7%
  • Cricut5%
  • Artway5%
  • Yorwe4%

Demand

Brayer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Brayer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brayer roller16K/yr
  • brayer11K/yr
  • rubber roller10K/yr
  • ink roller8K/yr
  • lino roller6K/yr
  • cricut roller5K/yr
  • brayer roller for gel plate4K/yr
  • vinyl roller3K/yr
  • brayer roller for crafts3K/yr

Reviews and returns

What reviews say buyers love and hate about Brayer

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
38%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Be lucky 🍀 Bad quality control”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Brayer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data