Brayer
Brayer shows low returns (0.8%), but a small market ($51K/yr) keeps it on the watch list.
Flapen Score
Is Brayer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brayer is a £51K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Brayer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.8% over the last 90 days and 9.8% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 30 products
Top Brayer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
10cm Brayer Roller Rubber Brayer Roller with 11cm (4.3in) Handle Paint and Ink Roller Tool for Stamping and Scrapbooks Screen Print Making
- Price
- £5.86
- Rating
- 4.1/5
- Reviews
- 469
- Age
- 4y ago
Daryunk 2 PCS Brayer Roller for Crafts Printing Ink Roller Hand Roller Tool for Crafts Printmaking Block Printing Color Block Stamping (10cm/6cm)
- Price
- £7.02
- Rating
- 3.7/5
- Reviews
- 41
- Age
- 1y ago
Speedball 4 Soft Rubber Brayer Block Printing Printmaking Tools Brush Roller Scrapbooking Art Craft Supplies Decoupage Art Tools
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 362
- Age
- 13y ago
Cricut 2003923 Applicator and Remover Set White
- Price
- £10.93
- Rating
- 4.8/5
- Reviews
- 5,679
- Age
- 8y ago
Rubber Roller Ideal for Anti Skid Tape Construction Tools Print Ink and Stamping Tools (Black 6.5CM)
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 586
- Age
- 5y ago
Trending
90-day click momentum
2 Pack Brayer Roller Set 6cm & 10cm Rubber Ink Roller for Printmaking Stamping Cricut Vinyl Scrapbooking Paint Roller Craft Tool for Screen Printing and DIY Art
- Price
- £5.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Artway Rubber Brayer Roller - 10cm Black Ideal Inking Roller for Printmaking/Lino Printing
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 1,855
- Age
- 10y ago
Speedball 4 Soft Rubber Brayer Block Printing Printmaking Tools Brush Roller Scrapbooking Art Craft Supplies Decoupage Art Tools
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 362
- Age
- 13y ago
4 Pcs Brayer Roller for Crafts 3 Sizes of Rubber Roller with 1 Scraper for Printmaking DIY Art Craft Ink Applicator Art Craft Oil Painting Tool (3.5cm/6cm/10cm)
- Price
- £6.47
- Rating
- 1.8/5
- Reviews
- 4
- Age
- 4mo ago
4 Pack Rubber Brayer Roller Brayer Roller for Crafts with 3 Size Printing Ink Rollers for Printmaking DIY Art Craft(+ 1 Scraper)
- Price
- £7.19
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch date2 Pack Brayer Roller Set 6cm & 10cm Rubber Ink Roller for Printmaking Stamping Cricut Vinyl Scrapbooking Paint Roller Craft Tool for Screen Printing and DIY Art
- Price
- £5.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
4 Pcs Brayer Roller for Crafts 3 Sizes of Rubber Roller with 1 Scraper for Printmaking DIY Art Craft Ink Applicator Art Craft Oil Painting Tool (3.5cm/6cm/10cm)
- Price
- £6.47
- Rating
- 1.8/5
- Reviews
- 4
- Age
- 4mo ago
4 Pack Rubber Brayer Roller Brayer Roller for Crafts with 3 Size Printing Ink Rollers for Printmaking DIY Art Craft(+ 1 Scraper)
- Price
- £7.19
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 6mo ago
Dual-Size Rubber Brayer Roller for Printmaking Block Printing and Crafting with Wooden Handle (10cm & 6cm)
- Price
- £5.25
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 10mo ago
Brayer Roller for Crafts 3Pcs Printmaking Ink Rollers Rubber Brayer Rollers for Lino with 1 Scraper Plastic Stamp Making Platen and Mushroom Roller for Lithography Block Printing DIY Arts Crafts
- Price
- £7.19
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
28 rising
Sellers
73
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
50%
Top 20: 87%
Open market
46%
- lzijun23%
- Daryunk11%
- Speedball7%
- Cricut5%
- Artway5%
- Yorwe4%
Brayer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Brayer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brayer roller16K/yr
- brayer11K/yr
- rubber roller10K/yr
- ink roller8K/yr
- lino roller6K/yr
- cricut roller5K/yr
- brayer roller for gel plate4K/yr
- vinyl roller3K/yr
- brayer roller for crafts3K/yr
What reviews say buyers love and hate about Brayer
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Completely worth it”
“Fast delivery,quality product,I use it for flooring and whiterock”
“Ease of use”
“Does the job”
“Does the job”
What buyers complain about
92% of reviews“Be lucky 🍀 Bad quality control”
“Broke immediately”
“Rollers not soft enough for me”
“The price too small to justify the hassle of returning etc”
“Not flat and couldnt paint anything with them”
Brayer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brayer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
