Brayer
MaybeReturns run at only 0.8% of orders. But shoppers spend only $51K a year here, so Brayer is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £51K/yr66K searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 50%top-5 click share · 28 brands · 73 sellers
Flapen Score
Brayer against its category
The dotted line is the DIY & Tools average. Past it, Brayer is stronger. Inside it, weaker.
Market
The Brayer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brayer 66K times last year and spent an estimated £51K. The top 5 brands take 50% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £51Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- brayer roller16K searches a year
02 · Price
A sale here is worth £7.86.
Listings sell for £7.86 on average, from £3.11 to £22.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.86 that is £786 to £2K a year per listing.
- Average price
- £7.86under the $15 to $100 sweet spot
- Price range
- £3.11–£22.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £786–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #109 within Painting Supplies, Tools & Wall Treatments. It carries 691 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #109in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 691per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Brayer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
10cm Brayer Roller Rubber Brayer Roller with 11cm (4.3in) Handle Paint and Ink Roller Tool for Stamping and Scrapbooks Screen Print Making
- Price
- £5.86
- Rating
- 4.1/5
- Reviews
- 469
- Age
- 4y ago
Daryunk 2 PCS Brayer Roller for Crafts Printing Ink Roller Hand Roller Tool for Crafts Printmaking Block Printing Color Block Stamping (10cm/6cm)
- Price
- £7.02
- Rating
- 3.7/5
- Reviews
- 41
- Age
- 1y ago
Speedball 4 Soft Rubber Brayer Block Printing Printmaking Tools Brush Roller Scrapbooking Art Craft Supplies Decoupage Art Tools
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 362
- Age
- 13y ago
Cricut 2003923 Applicator and Remover Set White
- Price
- £10.93
- Rating
- 4.8/5
- Reviews
- 5,679
- Age
- 8y ago
Rubber Roller Ideal for Anti Skid Tape Construction Tools Print Ink and Stamping Tools (Black 6.5CM)
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 586
- Age
- 5y ago
Trending
90-day click momentum
2 Pack Brayer Roller Set 6cm & 10cm Rubber Ink Roller for Printmaking Stamping Cricut Vinyl Scrapbooking Paint Roller Craft Tool for Screen Printing and DIY Art
- Price
- £5.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Artway Rubber Brayer Roller - 10cm Black Ideal Inking Roller for Printmaking/Lino Printing
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 1,855
- Age
- 10y ago
Speedball 4 Soft Rubber Brayer Block Printing Printmaking Tools Brush Roller Scrapbooking Art Craft Supplies Decoupage Art Tools
- Price
- £16.89
- Rating
- 4.8/5
- Reviews
- 362
- Age
- 13y ago
4 Pcs Brayer Roller for Crafts 3 Sizes of Rubber Roller with 1 Scraper for Printmaking DIY Art Craft Ink Applicator Art Craft Oil Painting Tool (3.5cm/6cm/10cm)
- Price
- £6.47
- Rating
- 1.8/5
- Reviews
- 4
- Age
- 4mo ago
4 Pack Rubber Brayer Roller Brayer Roller for Crafts with 3 Size Printing Ink Rollers for Printmaking DIY Art Craft(+ 1 Scraper)
- Price
- £7.19
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch date2 Pack Brayer Roller Set 6cm & 10cm Rubber Ink Roller for Printmaking Stamping Cricut Vinyl Scrapbooking Paint Roller Craft Tool for Screen Printing and DIY Art
- Price
- £5.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
4 Pcs Brayer Roller for Crafts 3 Sizes of Rubber Roller with 1 Scraper for Printmaking DIY Art Craft Ink Applicator Art Craft Oil Painting Tool (3.5cm/6cm/10cm)
- Price
- £6.47
- Rating
- 1.8/5
- Reviews
- 4
- Age
- 4mo ago
4 Pack Rubber Brayer Roller Brayer Roller for Crafts with 3 Size Printing Ink Rollers for Printmaking DIY Art Craft(+ 1 Scraper)
- Price
- £7.19
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 6mo ago
Dual-Size Rubber Brayer Roller for Printmaking Block Printing and Crafting with Wooden Handle (10cm & 6cm)
- Price
- £5.25
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 10mo ago
Brayer Roller for Crafts 3Pcs Printmaking Ink Rollers Rubber Brayer Rollers for Lino with 1 Scraper Plastic Stamp Making Platen and Mushroom Roller for Lithography Block Printing DIY Arts Crafts
- Price
- £7.19
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
73
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
50%
Top 20: 87%
Open market
46%
- lzijun23%
- Daryunk11%
- Speedball7%
- Cricut5%
- Artway5%
- Yorwe4%
Demand
Brayer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Brayer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brayer roller16K/yr
- brayer11K/yr
- rubber roller10K/yr
- ink roller8K/yr
- lino roller6K/yr
- cricut roller5K/yr
- brayer roller for gel plate4K/yr
- vinyl roller3K/yr
- brayer roller for crafts3K/yr
Reviews and returns
What reviews say buyers love and hate about Brayer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Be lucky 🍀 Bad quality control
Such low quality -
Bad quality
Broke immediately
Broke after one use
Fell Apart
Rollers not soft enough for me
The price too small to justify the hassle of returning etc
Not flat and couldnt paint anything with them
Love
Completely worth it
Good value for money
Good value
Fast delivery,quality product,I use it for flooring and whiterock
Very good quality for the mint
Excellent quality
Ease of use
useful tool works well
handy tool
Does the job
Exactly as described
works as it should
Does the job
Does the job perfectly
Works well
Return
0.8% Return rate 22% Fixable by listing
it's that small that my mouse is now using it to flatten his grass
3rd item was too small for this task so was not used
not ideal when you're working
Broke immediately
Broke after one use
Fell Apart
Be lucky 🍀 Bad quality control
Such low quality -
Bad quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brayer questions
Answered from the same tracked data.