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Brass Door Stop

Brass Door Stop shows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($36K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 9Growth 23Conversion 69Competition 81Returns 83Price range 20Avg price 22Brand share 94Review moat 93Quality gap 48
This niche Category average

Is Brass Door Stop profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brass Door Stop is a £36K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.

Brass Door Stop: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.5% over the last 90 days and 6.3% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr8K
Search volume / yr-4.5%73K
Conversion rate6.3%
Avg price£7.81

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers42 · 59
Top-5 product click share34%
Open market59%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement84%
New entrants (1y)20· 0 succeeded
Avg rating4.5★
Avg reviews149

Top Brass Door Stop products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

59

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

34%

Top 20: 67%

Open market

54%

  • Hotop11%
  • EVI Herrajes9%
  • Amig8%
  • YcsRnn6%
  • Carlisle Brass6%
  • EAI5%

Brass Door Stop demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR6.3%Products55Brands42Top 5 Brands41%OOS Rate11.1%Rating4.5★Reviews149Avg BSR#557
2K1KSpike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Top Brass Door Stop search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brass door stop25K/yr
  • antique brass door stop20K/yr
  • brushed brass door stop11K/yr
  • gold door stop12K/yr
  • door stop brass5K/yr

What reviews say buyers love and hate about Brass Door Stop

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall27%

Well made and easy to fit

Advertised Vs Actual Product9%

As described

Assembly/Installation7%

Really easy to install

Adhesion/Stickiness7%

sticks super well

Value For Money7%

good price

What buyers complain about

81% of reviews
Quality-Overall19%

Very poor quality

Strength13%

It just doesnt look robust enough

Adhesion/Stickiness13%

adhesive didnt hold

Size-Overall13%

so impossible to fit

Defective Material/Parts6%

No back plate with screw to remove

Brass Door Stop return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Color
17%
3Adhesion/Stickiness
8%
4Quality-Overall
3%
5Defective Material/Parts
3%

Common Brass Door Stop questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brass Door Stop 53/100 on Amazon United Kingdom — Worth a look. The niche generates £36K/yr across 55 tracked products. 0 of 20 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.
Search demand for Brass Door Stop on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.5× the quietest.