Skip to content

Brass Door Stop

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend only $36K a year here, so Brass Door Stop is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£36K/yr73K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
34%top-5 click share · 42 brands · 59 sellers

Flapen Score

Brass Door Stop against its category

The dotted line is the DIY & Tools average. Past it, Brass Door Stop is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Door Stop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brass Door Stop 73K times last year and spent an estimated £36K. The top 5 brands take 41% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
6.3%
Market size, estimated
£36Ka year
Peak month
November1.5× the quietest month
Top search term
brass door stop25K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £2.92 to £18.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.81 that is £781 to £2K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£2.92–£18.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£781–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #557 within Door Hardware & Locks. It carries 149 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
11.1%
Average rank
#557in Door Hardware & Locks
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Brass Door Stop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

59

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

34%

Top 20: 67%

Open market

54%

  • Hotop11%
  • EVI Herrajes9%
  • Amig8%
  • YcsRnn6%
  • Carlisle Brass6%
  • EAI5%

Demand

Brass Door Stop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Brass Door Stop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brass door stop25K/yr
  • antique brass door stop20K/yr
  • brushed brass door stop11K/yr
  • gold door stop12K/yr
  • door stop brass5K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Door Stop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.09

Very poor quality

Rubbish

Strength13%−0.07

It just doesnt look robust enough

Not strong enough

Adhesion/Stickiness13%−0.02

adhesive didnt hold

don't rely on self adhesive

relying on the adhesive alone let it down for me

Size-Overall13%−0.04

so impossible to fit

Its very small

for carpetted area - just not big enough

Defective Material/Parts6%−0.03

No back plate with screw to remove

Love

Quality-Overall27%−0.09

Well made and easy to fit

Great quality, easy to install, looks good and superb value for money

Excellent Quality

Advertised Vs Actual Product9%+0.87

As described

Just what we needed

Does the job

Assembly/Installation7%+0.68

Really easy to install

Mounting them to my skirting boards were easy

Easy installation and great quality

Adhesion/Stickiness7%−0.02

sticks super well

Brilliant adhesion, look very good

Nice, good adhesive to floor

Value For Money7%+0.64

good price

Great value

Great value for money

Return

1.6% Return rate 75% Fixable by listing

Size-Overall48%█▇▆▇▆▇

so impossible to fit

Its very small

for carpetted area - just not big enough

Color17%▃▂▆▄█▃
Adhesion/Stickiness8%█▅▄▄▂▇

adhesive didnt hold

don't rely on self adhesive

relying on the adhesive alone let it down for me

Quality-Overall3%▅▄▅▄▁█

Very poor quality

Rubbish

Defective Material/Parts3%▁█▂▇▂▂

No back plate with screw to remove

FAQ

Common Brass Door Stop questions

Answered from the same tracked data.