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Brass Door Knob

Fail

Shoppers spend only $40K a year here, so Brass Door Knob is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£40K/yr160K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
36%top-5 click share · 37 brands · 49 sellers

Flapen Score

Brass Door Knob against its category

The dotted line is the DIY & Tools average. Past it, Brass Door Knob is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Door Knob market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brass Door Knob 160K times last year and spent an estimated £40K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
2.4%
Market size, estimated
£40Ka year
Peak month
November2.0× the quietest month
Top search term
antique brass door knobs50K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £1.57 to £28.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.41 that is £1K to £3K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£1.57–£28.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #211 within Cabinet Hardware. It carries 297 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
84%
Out of stock, average day
5.1%
Average rank
#211in Cabinet Hardware
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Brass Door Knob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

49

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

36%

Top 20: 73%

Open market

51%

  • TsunNee14%
  • FURNIWARE8%
  • EAI8%
  • Misuyue8%
  • LTMMC6%
  • HANDLESTORE4%

Demand

Brass Door Knob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Brass Door Knob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antique brass door knobs50K/yr
  • brass door knob37K/yr
  • brass door knobs16K/yr
  • antique brass knobs11K/yr
  • antique brass cupboard knobs9K/yr
  • antique brass cabinet knobs8K/yr
  • antique brass drawer knobs7K/yr
  • brushed brass door knobs7K/yr
  • brushed brass knobs5K/yr
  • brass knob6K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Door Knob

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.04

Not fitted as yet

Too small

too long

Color11%−0.07

Not the colour I was after

A little darker in colour in real life

Slightly darker,

Advertised Vs Actual Product9%−0.09

Says 24 pieces only 8 arrived

Not as described

Quality-Overall8%+1.29

So I suggest that quality control is not what it should be

On top of that the screws are of poor quality

Now the bad

Design-Overall5%−0.01

have a design flaw

Very poorly designed

Not designed for internal doors

Love

Quality-Overall34%+1.29

I think the knobs themselves are of great quality

Good quality, went great with chest of drawers I purchased from charity shop

Excellent product

Value For Money15%+2.29

solid worth the money

Good for the price

Excellent value for money

Size-Overall10%−0.04

Fits perfectly

Easy to fit

Just the right size for kitchen cupboards very happy

Advertised Vs Actual Product8%−0.09

as advertised

As described

Exactly what I needed

Color6%−0.07

colour match was perfect

The colour is accurate to the photos

Gorgeous colour

Return

3.0% Return rate 85% Fixable by listing

Size-Overall51%█▇▇▆▆▆

Not fitted as yet

Too small

too long

Color29%▄▆▇█▇█

Not the colour I was after

A little darker in colour in real life

Slightly darker,

Quality-Overall5%▅█▄▃▄▃

So I suggest that quality control is not what it should be

On top of that the screws are of poor quality

Now the bad

Compatibility-Overall3%▁▄▃▆██
Advertised Vs Actual Product2%█▅▂▄▇▅

Says 24 pieces only 8 arrived

Not as described

FAQ

Common Brass Door Knob questions

Answered from the same tracked data.