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Brass Door Knob

a small market ($40K/yr) — Brass Door Knob doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 10Growth 12Conversion 30Competition 79Returns 51Price range 50Avg price 37Brand share 91Review moat 85Quality gap 43
This niche Category average

Is Brass Door Knob profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brass Door Knob is a £40K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.

Brass Door Knob: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.0% over the last 90 days and 2.4% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr6K
Search volume / yr-27.0%160K
Conversion rate2.4%
Avg price£10.41

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers37 · 49
Top-5 product click share36%
Open market56%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement94%
New entrants (1y)10· 0 succeeded
Avg rating4.5★
Avg reviews297

Top Brass Door Knob products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

49

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

36%

Top 20: 73%

Open market

51%

  • TsunNee14%
  • FURNIWARE8%
  • EAI8%
  • Misuyue8%
  • LTMMC6%
  • HANDLESTORE4%

Brass Door Knob demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume160KCVR2.4%Products49Brands37Top 5 Brands44%OOS Rate5.1%Rating4.5★Reviews297Avg BSR#211
5K3KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Top Brass Door Knob search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • antique brass door knobs50K/yr
  • brass door knob37K/yr
  • brass door knobs16K/yr
  • antique brass knobs11K/yr
  • antique brass cupboard knobs9K/yr
  • antique brass cabinet knobs8K/yr
  • antique brass drawer knobs7K/yr
  • brushed brass door knobs7K/yr
  • brushed brass knobs5K/yr
  • brass knob6K/yr

What reviews say buyers love and hate about Brass Door Knob

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall34%

I think the knobs themselves are of great quality

Value For Money15%

solid worth the money

Size-Overall10%

Fits perfectly

Advertised Vs Actual Product8%

as advertised

Color6%

colour match was perfect

What buyers complain about

72% of reviews
Size-Overall21%

Not fitted as yet

Color11%

Not the colour I was after

Advertised Vs Actual Product9%

Says 24 pieces only 8 arrived

Quality-Overall8%

So I suggest that quality control is not what it should be

Design-Overall5%

have a design flaw

Brass Door Knob return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Color
29%
3Quality-Overall
5%
4Compatibility-Overall
3%
5Advertised Vs Actual Product
2%

Common Brass Door Knob questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brass Door Knob 45/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 49 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -27.0% over the last 90 days.
Search demand for Brass Door Knob on Amazon United Kingdom peaks in Jan–Nov, where the busiest month runs 2.0× the quietest.