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45

brass door knob

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 12Conversion 30Competition 79Returns 51Price range 50Avg price 37Brand share 91Review moat 85Quality gap 43

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great296.84

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Returns

Good3.0%

return rate — above 5% kills the launch gate

Price range

Good£1.57–£28.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.41

avg listing price — sweet spot $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 160K searches

According to Flapen's Amazon United Kingdom niche tracking, brass door knob is a £40K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

brass door knob market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
£52K–£62K
units × avg price
Conversion rate
2.4%
Avg BSR
#211
Page quality
0%
Prime
84%
Sponsored
94%
Out of stock
5.1%
Avg brand age
34 months
Avg seller age
190 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

49

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

36%

Top 20: 73%

Open market

51%

  • TsunNee14%
  • FURNIWARE8%
  • EAI8%
  • Misuyue8%
  • LTMMC6%
  • HANDLESTORE4%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -27.0% search growth over the last 90 days.
5K3KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Top brass door knob search terms

  • antique brass door knobs50K/yr
  • brass door knob37K/yr
  • brass door knobs16K/yr
  • antique brass knobs11K/yr
  • antique brass cupboard knobs9K/yr
  • antique brass cabinet knobs8K/yr
  • antique brass drawer knobs7K/yr
  • brushed brass door knobs7K/yr
  • brushed brass knobs5K/yr
  • brass knob6K/yr
All search terms

Top brass door knob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£4K12%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about brass door knob

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“I think the knobs themselves are of great quality”

Value For Money15%

“solid worth the money”

Size-Overall10%

“Fits perfectly”

Advertised Vs Actual Product8%

“as advertised”

Color6%

“colour match was perfect”

Design-Overall3%

“Classic Look with a Surprisingly Solid Feel”

Strength3%

“Sturdy and super easy to install”

Shape/Style2%

“Very elegant”

Assembly/Installation2%

“Easy to assemble”

Weight Heavy2%

“Nice door handle set, heavy metal and brushed antique copper colour”

What buyers complain about

Size-Overall21%

“Not fitted as yet”

Color11%

“Not the colour I was after”

Advertised Vs Actual Product9%

“Says 24 pieces only 8 arrived”

Quality-Overall8%

“So I suggest that quality control is not what it should be”

Design-Overall5%

“have a design flaw”

Assembly/Installation5%

“Poorly machined bolts”

Defective Material/Parts5%

“Item turned up with one of the knobs dented”

Durability5%

“Only lasted 3 months”

Strength2%

“too flimsy for my kitchen cabinets which I had planned to use them on”

Value For Money2%

“Looks expensive”

Top return reasons

Size-Overall51%
Color29%
Quality-Overall5%
Compatibility-Overall3%
Advertised Vs Actual Product2%
Defective Material/Parts2%
Material Quality2%
Weight Light1%
Brightness/Shine/Glow1%
Design-Overall1%

Common questions

Is brass door knob profitable to sell on Amazon United Kingdom?
The niche generates £40K/yr across 49 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (45/100).
How competitive is the brass door knob niche?
37 brands and 49 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in brass door knob?
Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 3.0%.
When does demand for brass door knob peak?
Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the brass door knob niche?
Listings span £1.57–£28.19; the average listing price is £10.41 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.