Bradawl
Bradawl shows low returns (0.1%), but prices mostly outside the sweet spot ($2.93–$6.08) keeps it on the watch list.
Flapen Score
Is Bradawl profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bradawl is a £55K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 55/100.
Bradawl: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.4% over the last 90 days and 13.9% of searches end in a purchase.
£55K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 32 products
Top Bradawl products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faithfull FAIBRADSQ Soft-Grip Bradawl - Tapered Square Tip
- Price
- £3.17
- Rating
- 4.7/5
- Reviews
- 692
- Age
- 16y ago
Draper Soft Grip Carpenters Awl | 75mm Length and 3mm Blade Tapering | Carpenters Tools | Scratch Bradawls | 54245
- Price
- £4.35
- Rating
- 4.7/5
- Reviews
- 2,188
- Age
- 11y ago
TIMCO Brawdawl - 75mm - Ease The Insertion of a Nail or Screw - Ergonomic Soft Grip Handle - High Grade and Manufactured from CRV
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 4y ago
2 Pack Handwork Sewing Awl Gourd-Shaped Tailors Awl Professional Awl Tool for Sewing Crafting Leather Perforating Needle Removal or DIY Manual Needle Punching
- Price
- £3.13
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 1y ago
Stanley Basic_replenishmentadawl 1.1/3In 0-69-014
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 22y ago
Trending
90-day click momentum
Solvio 2 PCS Professional Bradawl Tool with Wooden Handle Stainless Steel Awl for Woodworking Leather Craft Sewing and Ice Crusher Multi-Functional Braddle Tool for DIY Projects
- Price
- £3.35
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
2 PCS Bradawl Tool Wooden Handle Awl for Wood Leather Sewing Sharp Steel Point Hole Punch Tool for Carpentry Leather Craft DIY Marking Piercing Tool Set for Home Workshop Usev
- Price
- £4.03
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago
2 Pcs Bradawl Tool Awl Wooden Handle Sewing Bradawls Gourd Shape Awl Tool 100mm Versatile Bradawl for Wood Leather Craft and Carpentry for Bookbinding Shoe Carpet Repair DIY Crafting
- Price
- £3.64
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago
2 Pcs Bradawl Tool with Wooden Handle Sharp Alloy Awl for Leather Craft Sewing and Wood Marking Hand Awl for DIY Carpentry and Repair Work Practical Carpenters Tools for Workshop and Home Use
- Price
- £4.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
2 Pcs Soft Grip Carpenters Bradawl 9.8cm Woodworking Awl with Ergonomic Handle Precision Punch Tool for Marking Drilling and Hole Starting in Wood
- Price
- £2.93
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch dateSolvio 2 PCS Professional Bradawl Tool with Wooden Handle Stainless Steel Awl for Woodworking Leather Craft Sewing and Ice Crusher Multi-Functional Braddle Tool for DIY Projects
- Price
- £3.35
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
2 PCS Bradawl Tool Wooden Handle Awl for Wood Leather Sewing Sharp Steel Point Hole Punch Tool for Carpentry Leather Craft DIY Marking Piercing Tool Set for Home Workshop Usev
- Price
- £4.03
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago
2 Pcs Bradawl Tool with Wooden Handle Sharp Alloy Awl for Leather Craft Sewing and Wood Marking Hand Awl for DIY Carpentry and Repair Work Practical Carpenters Tools for Workshop and Home Use
- Price
- £4.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
2 Pcs Bradawl Tool Awl Wooden Handle Sewing Bradawls Gourd Shape Awl Tool 100mm Versatile Bradawl for Wood Leather Craft and Carpentry for Bookbinding Shoe Carpet Repair DIY Crafting
- Price
- £3.64
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago
JAXICREY 4 Pcs Bradawl Tool Wooden Handle Awl Tool Sewing Alloy Gourd Shape Sewing Awl Tools for Wood Professional Leather Tools Bradle Punch for Woodworking Leatherworking DIY Craft Carpenters
- Price
- £5.07
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
29 rising
Sellers
77
Top-5 brand share
56%
Top 20: 90%
Top-5 click share
48%
Top 20: 85%
Open market
41%
- Draper20%
- Faithfull20%
- TIMCO7%
- Amtech5%
- JFGDVW4%
- STANLEY4%
Bradawl demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Bradawl search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bradawl34K/yr
- awl27K/yr
- bradawl tool13K/yr
- awl tool9K/yr
- bradawl tool for wood5K/yr
- braddle tool3K/yr
- bradle4K/yr
What reviews say buyers love and hate about Bradawl
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good selection, work well”
“Great tool for the money”
“has a good grip”
“does the job as it says”
“Easy to use”
What buyers complain about
90% of reviews“Not fit for purpose”
“Very poor quality came tp pieces on the 1st use”
“Broke first use”
“ok good price maybe the handles ar a little small i am going to grind two of them i”
“Poor design and quality with rough edges that cut into your hand”
Bradawl return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bradawl questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
