Bradawl

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

13.9%

Market size, estimated

£55Ka year

Peak month

November1.3× the quietest month

Top search term

bradawl34K searches a year

Listings sell for £4.10 on average, from £2.93 to £6.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.10 that is £1K to £2K a year per listing.

Average price

£4.10under the $15 to $100 sweet spot

Price range

£2.93–£6.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #116 within Hand Tools. It carries 216 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#116in Hand Tools

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

216per listing

Listings tracked

32

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months