Bradawl

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

13.9%

Market size, estimated

£55Ka year

Peak month

November1.3× the quietest month

Top search term

bradawl34K searches a year

Listings sell for £4.10 on average, from £2.93 to £6.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.10 that is £1K to £2K a year per listing.

Average price

£4.10under the $15 to $100 sweet spot

Price range

£2.93–£6.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #116 within Hand Tools. It carries 216 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#116in Hand Tools

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

216per listing

Listings tracked

32

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months