Is bradawl profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 32 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the bradawl niche?

29 brands and 77 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in bradawl?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.1%.

When does demand for bradawl peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the bradawl niche?

Listings span £2.93–£6.08; the average listing price is £4.10 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.

bradawl

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.93–$6.08) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great215.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Market size

Bad£55K

£55K/yr · 96K searches

Avg price

Bad£4.10

avg listing price — sweet spot $15–$100

Price range

Bad£2.93–£6.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bradawl is a £55K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

bradawl market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £41K–£51K; units × avg price
Conversion rate: 13.9%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 5.4%
Avg brand age: 47 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

56%

Top 20: 90%

Top-5 click share

48%

Top 20: 85%

Open market

41%

Draper20%
Faithfull20%
TIMCO7%
Amtech5%
JFGDVW4%
STANLEY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top bradawl search terms

bradawl34K/yr -5.0%12.3% conv.
awl27K/yr -9.2%4.9% conv.
bradawl tool13K/yr -13.1%10.7% conv.
awl tool9K/yr -5.5%6.7% conv.
bradawl tool for wood5K/yr +12.2%12.1% conv.
braddle tool3K/yr -20.6%13.9% conv.
bradle4K/yr -18.0%10.0% conv.

All search terms

Top bradawl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Faithfull FAIBRADSQ Soft-Grip Bradawl - Tapered Square Tip

Faithfull£3.174.7★692 rev

Draper Soft Grip Carpenters Awl | 75mm Length and 3mm Blade Tapering | Carpenters Tools | Scratch Bradawls | 54245

Draper£4.354.7★2,188 rev

TIMCO Brawdawl - 75mm - Ease The Insertion of a Nail or Screw - Ergonomic Soft Grip Handle - High Grade and Manufactured from CRV

TIMCO£4.104.5★34 rev

2 Pack Handwork Sewing Awl Gourd-Shaped Tailors Awl Professional Awl Tool for Sewing Crafting Leather Perforating Needle Removal or DIY Manual Needle Punching

JFGDVW£3.134.6★13 rev

Stanley Basic_replenishmentadawl 1.1/3In 0-69-014

STANLEY£3.764.6★308 rev

Newest

by launch date

Solvio 2 PCS Professional Bradawl Tool with Wooden Handle Stainless Steel Awl for Woodworking Leather Craft Sewing and Ice Crusher Multi-Functional Braddle Tool for DIY Projects

Solvio£3.351 rev

3mo ago

2 PCS Bradawl Tool Wooden Handle Awl for Wood Leather Sewing Sharp Steel Point Hole Punch Tool for Carpentry Leather Craft DIY Marking Piercing Tool Set for Home Workshop Usev

QUALDESN£4.031 rev

3mo ago

2 Pcs Bradawl Tool with Wooden Handle Sharp Alloy Awl for Leather Craft Sewing and Wood Marking Hand Awl for DIY Carpentry and Repair Work Practical Carpenters Tools for Workshop and Home Use

Elenviorina£4.083 rev

4mo ago

2 Pcs Bradawl Tool Awl Wooden Handle Sewing Bradawls Gourd Shape Awl Tool 100mm Versatile Bradawl for Wood Leather Craft and Carpentry for Bookbinding Shoe Carpet Repair DIY Crafting

Wangqiuqiu£3.641 rev

6mo ago

JAXICREY 4 Pcs Bradawl Tool Wooden Handle Awl Tool Sewing Alloy Gourd Shape Sewing Awl Tools for Wood Professional Leather Tools Bradle Punch for Woodworking Leatherworking DIY Craft Carpenters

JAXICREY£5.075 rev

6mo ago

What buyers say about bradawl

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good selection, work well”

Value For Money14%

“Great tool for the money”

Grip11%

“has a good grip”

Advertised Vs Actual Product10%

“does the job as it says”

Ease Of Use10%

“Easy to use”

Strength7%

“doesnt seem flimsy”

Size-Overall7%

“Fit for purpose”

Sharpness5%

“Nice and sharp”

Comfort-Overall4%

“feels comfortable in the hand”

Efficiency3%

“Works well”

What buyers complain about

Size-Overall33%

“Not fit for purpose”

Quality-Overall28%

“Very poor quality came tp pieces on the 1st use”

Durability15%

“Broke first use”

Handle Quality7%

“ok good price maybe the handles ar a little small i am going to grind two of them i”

Design-Overall3%

“Poor design and quality with rough edges that cut into your hand”

Weight Light3%

“Smaller and lighter than expected”

Top return reasons

Size-Overall45%

Quality-Overall9%

Product Condition9%

Material Quality9%

Ease Of Use9%

Hard Feel9%

Mechanism Issues5%

Functionality-Overall5%

Common questions

Is bradawl profitable to sell on Amazon United Kingdom?: The niche generates £55K/yr across 32 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the bradawl niche?: 29 brands and 77 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in bradawl?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.1%.
When does demand for bradawl peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the bradawl niche?: Listings span £2.93–£6.08; the average listing price is £4.10 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.