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Bosch Router

Fail

The top 5 brands take 100% of clicks, so Bosch Router is a Fail.

Flapen Score
22
22 / 100
Ranks 2,221 of 2,225 DIY & Tools niches · −27 vs the category median of 49
Market size
£22K/yr28K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
67%top-5 click share · 2 brands · 31 sellers

Flapen Score

Bosch Router against its category

The dotted line is the DIY & Tools average. Past it, Bosch Router is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Router market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Router 28K times last year and spent an estimated £22K. All 2 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
0.6%
Market size, estimated
£22Ka year
Top search term
bosch router22K searches a year

02 · Price

A sale here is worth £134.11.

Listings sell for £134.11 on average, from £61.21 to £271.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £134.11 that is £0 to £13K a year per listing.

Average price
£134.11above the $15 to $100 sweet spot
Price range
£61.21–£271.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #158 within Power Tools. It carries 1,045 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
10.3%
Average rank
#158in Power Tools
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,045per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bosch Router products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Bosch63%
  • Bosch Professional37%
  • Open — no brand owns it (0%)

Demand

Bosch Router search demand

Weekly searches over the year. Pick a range.

700500Spike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Bosch Router search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch router22K/yr
  • bosch palm router4K/yr
  • bosch 18v router3K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Router

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Product Condition33%−0.09

this is clearly used item as got marks

Quality-Overall33%−0.21

VERY poor quality product

Locking Mechanism17%+0.44

Reviews complained about adjusting depths @ locking

Love

Quality-Overall16%−0.21

I'm very impressed with the overall build quality of this router

Quality product

The performance feels strong

Measurement/Reading Accuracy14%+0.84

which helps improve accuracy when making detailed cuts

precise

Value For Money14%+0.84

The package deal was excellent value

great price

it feels spot on for the budget

Weight Light13%+0.74

its a real beast weighing-in at about 7kg - nothing like the small palm routers

Wood Quality13%+0.74

nice bosch plunge router with case for all wood working jobs

Return

4.8% Return rate 30% Fixable by listing

Size-Overall17%▅▄▁█▄▁
Defective Material/Parts10%▅▇█▆▁▁
Compatibility-Overall10%▄▄▁▅█▁
Weight Heavy10%▁▅█▆█▁
Functionality-Overall7%▁█▁▇▅▁

FAQ

Common Bosch Router questions

Answered from the same tracked data.