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Bosch Hammer Drill

Fail

The top 5 brands take 100% of clicks, so Bosch Hammer Drill is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£383K/yr217K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
51%top-5 click share · 4 brands · 119 sellers

Flapen Score

Bosch Hammer Drill against its category

The dotted line is the DIY & Tools average. Past it, Bosch Hammer Drill is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Hammer Drill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Hammer Drill 217K times last year and spent an estimated £383K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
2.8%
Market size, estimated
£383Ka year
Peak month
November12.6× the quietest month
Top search term
bosch drill104K searches a year

02 · Price

A sale here is worth £64.12.

Listings sell for £64.12 on average, from £12.84 to £146.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £64.12 that is £6K to £16K a year per listing.

Average price
£64.12inside the $15 to $100 sweet spot
Price range
£12.84–£146.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£6K–£16K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #41 within Power Tools. It carries 2,772 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#41in Power Tools
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,772per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bosch Hammer Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

0%

  • Bosch89%
  • Bosch Professional8%
  • BLACK+DECKER2%
  • Bosch Home and Garden1%
  • Open — no brand owns it (0%)

Demand

Bosch Hammer Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.6×

Search terms

Top Bosch Hammer Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch drill104K/yr
  • bosch cordless drill27K/yr
  • bosch drill cordless11K/yr
  • bosch hammer drill11K/yr
  • bosch drill set11K/yr
  • bosch sds drill8K/yr
  • bosch 18v drill8K/yr
  • bosch combi drill7K/yr
  • drill bosch9K/yr
  • bosch cordless drills5K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Hammer Drill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.05

the whole thing is falling apart

Broke

Broke after the second use

Value For Money9%+2.29

Price out of this world🤣🤣🤣 Where the price from!!!???

Overpriced

Overpriced

Battery Life7%−0.02

Must be loose wiring as keeps stuttering and cutting out, the battery light flickers when its on charge, like glitches

The battery life is shocking

Battery 🪫 is useless wish I could return

Quality-Overall6%+0.69

Quality product presented in a under whelming way

Cheap and nasty

consumable quality is only average

Strength6%

Not powerful at all

Too powerful, not for soft hands

Pretty weak

Love

Value For Money23%+2.29

Excellent value

Great Deal

Good price

Quality-Overall22%+0.69

Excellent Product

Good quality tools

Good strong quality

Ease Of Use8%+0.66

Easy to use

Very handy

easy to handle

Strength8%

Quite strong

are powerful enough for most DIY jobs

Powerful enough for little jobs around the house and garden

Weight Light5%+0.32

Does exactly what I want to do lightweight works well

Lightweight and easy to use

Theres bits and bobs for all your needs and in a handy lightweight box

Return

1.4% Return rate 17% Fixable by listing

Functionality-Overall19%▇▅▇▆█▆
Strength12%▇█▇▇▇█

Not powerful at all

Too powerful, not for soft hands

Pretty weak

Defective Material/Parts11%▅▆▆▅█▆
Size-Overall8%▆▆▅█▆▅

Thought I wasn't fitting it to the drill properly

Small

To look you would think it was to small

Charging6%█▆█▇▅▄

the battery wont charge

Charge indicator not working

Annoying charging port

FAQ

Common Bosch Hammer Drill questions

Answered from the same tracked data.