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Bosch Hammer Drill

Fail

The top 5 brands take 100% of clicks, so Bosch Hammer Drill is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£383K/yr217K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
51%top-5 click share · 4 brands · 119 sellers

Flapen Score

Bosch Hammer Drill against its category

The dotted line is the DIY & Tools average. Past it, Bosch Hammer Drill is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Hammer Drill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Hammer Drill 217K times last year and spent an estimated £383K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
2.8%
Market size, estimated
£383Ka year
Peak month
November12.6× the quietest month
Top search term
bosch drill104K searches a year

02 · Price

A sale here is worth £64.12.

Listings sell for £64.12 on average, from £12.84 to £146.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £64.12 that is £6K to £16K a year per listing.

Average price
£64.12inside the $15 to $100 sweet spot
Price range
£12.84–£146.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£6K–£16K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #41 within Power Tools. It carries 2,772 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#41in Power Tools
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,772per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bosch Hammer Drill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

119

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 92%

Open market

0%

  • Bosch89%
  • Bosch Professional8%
  • BLACK+DECKER2%
  • Bosch Home and Garden1%
  • Open — no brand owns it (0%)

Demand

Bosch Hammer Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.6×

Search terms

Top Bosch Hammer Drill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bosch drill104K/yr
  • bosch cordless drill27K/yr
  • bosch drill cordless11K/yr
  • bosch hammer drill11K/yr
  • bosch drill set11K/yr
  • bosch sds drill8K/yr
  • bosch 18v drill8K/yr
  • bosch combi drill7K/yr
  • drill bosch9K/yr
  • bosch cordless drills5K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Hammer Drill

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
12%of negative reviews mention “Durability”
1.4%of orders come back
“the whole thing is falling apart”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bosch Hammer Drill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data