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Bosch Drill Bit Set

Fail

The top 5 brands take 100% of clicks, so Bosch Drill Bit Set is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£145K/yr123K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
77%top-5 click share · 1 brands · 105 sellers

Flapen Score

Bosch Drill Bit Set against its category

The dotted line is the DIY & Tools average. Past it, Bosch Drill Bit Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Drill Bit Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Drill Bit Set 123K times last year and spent an estimated £145K. One brand takes every click. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
6.4%
Market size, estimated
£145Ka year
Peak month
November1.6× the quietest month
Top search term
bosch drill bit set87K searches a year

02 · Price

A sale here is worth £18.51.

Listings sell for £18.51 on average, from £7.72 to £47.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £18.51 that is £5K to £9K a year per listing.

Average price
£18.51inside the $15 to $100 sweet spot
Price range
£7.72–£47.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Power Tool Accessories. It carries 12,149 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#126in Power Tool Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,149per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bosch Drill Bit Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£58K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Bosch100%
  • Open — no brand owns it (0%)

Demand

Bosch Drill Bit Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Bosch Drill Bit Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch drill bit set87K/yr
  • bosch drill bits23K/yr
  • bosch professional drill bit set8K/yr
  • bosch drill bit4K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Drill Bit Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.04

consumable quality is only average

Low quality

Sadly not as good as the brand would suggest

Durability28%−0.12

It broke off

Three of the bits broke on first use

snapped after some prolonged use

Value For Money9%+2.24

Bit pricey

Not great value

Waste of money

Strength8%−0.02

very very brittle

Brittle and don't seem that sharp

Seem to be very brittle

Defective Material/Parts5%−0.01

Flyke crack rened the bit useless9

Wood bit

Love

Quality-Overall43%−0.04

Good strong quality

Good quality tools

Excellent quality

Value For Money24%+2.24

Fantastic price

Good value for money

Excellent value

Advertised Vs Actual Product5%+0.64

As advertised

Just what I needed

As described

Size-Overall4%+0.49

Fit for purpose

This is a good range of sizes

Nice case, not too big

Durability4%−0.12

durable

lasting well for occasional use

It's still one of my most used set of accessories, and well packaged and durable

Return

0.7% Return rate 24% Fixable by listing

Defective Material/Parts23%▄█▅▇▆█

Flyke crack rened the bit useless9

Wood bit

Size-Overall19%█▃█▆▆▆

Thought I wasn't fitting it to the drill properly

Using them in a hand held will snap them as they are such a small diameter

Quality-Overall11%▁▃▆█▆▇

consumable quality is only average

Low quality

Sadly not as good as the brand would suggest

Durability11%▆▅▅▅█▇

It broke off

Three of the bits broke on first use

snapped after some prolonged use

Compatibility-Overall8%█▆▅▇▄▃

FAQ

Common Bosch Drill Bit Set questions

Answered from the same tracked data.