blue wallpaper
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a small market ($21K/yr) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great176.12avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.64avg listing price — sweet spot $15–$100
Price range
Okay£2.40–£19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 456K searches
According to Flapen's Amazon United Kingdom niche tracking, blue wallpaper is a £21K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
blue wallpaper market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £39K–£48K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,148
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 68%
- Out of stock
- 10.4%
- Avg brand age
- 44 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
51
Top-5 brand share
42%
Top 20: 83%
Top-5 click share
17%
Top 20: 43%
Open market
54%
- Fine Decor12%
- Muriva11%
- SOPHIE LAURENCE10%
- Tarwanear5%
- Trafagala4%
- YöL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top blue wallpaper search terms
- blue wallpaper139K/yr
- navy wallpaper70K/yr
- navy blue wallpaper31K/yr
- wallpaper blue25K/yr
- blue and white wallpaper21K/yr
- light blue wallpaper17K/yr
- blue wallpaper for bedroom18K/yr
- blue wallpaper for living room19K/yr
- dark blue wallpaper14K/yr
- peel and stick wallpaper blue11K/yr
Top blue wallpaper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fine Decor FD43447 Eleanor Floral Wallpaper Blue
Fine Decor£11.244.6★27 rev
Azzurra Leaf Wallpaper Silver Belgravia 9506
Belgravia Decor£8.574.5★141 rev
Tarwanear Plain Blue Wallpaper for Bedroom Blue Bedroom Wallpaper Matte Textured Plain Pattern Faux Distressed Wall Paper for Adults Kids Teenager Room Feature Wall
Tarwanear£4.134.5★103 rev
Swehooirt Light Blue Striped Wallpaper Modern Silver Metallic Striped Effect Wallpaper Flocking Textured for Bedroom Living Room TV Backdrop Hallway Lounge Hall
Swehooirt£4.144.4★319 rev
Muriva Catherine Lansfield Meadowsweet Floral Themed Flower Siluette Romantic Wallpaper for Living Room Bedroom Hallway Feature Wall- Blue/White 165583
Muriva£10.654.7★89 rev
Newest
by launch date
Pamatio Navy Blue Plain Silk Pattern Textured Wallpaper Contemporary Nordic Luxury for Bedroom Living Room Hallway Study Adults - Irregular Crack-Like Surface Pattern - 1 Roll(0.53 × 9.5 metres)
Pamatio£4.0734 rev
Tarwanear Plain Blue Wallpaper for Bedroom Thick Light Blue Bedroom Wallpaper Stripe Textured No Match Wall Paper with Scattered Spots for Adults Kids Teenager Room Feature Wall
Tarwanear£4.12103 rev
Tarwanear Plain Blue Wallpaper for Bedroom Blue Bedroom Wallpaper Matte Textured Plain Pattern Faux Distressed Wall Paper for Adults Kids Teenager Room Feature Wall
Tarwanear£4.13103 rev
Trafagala Light Blue Wallpaper Striped Textured Wallpaper for Bedroom Adults Girls Boys Living Room Hallway and Stairs Wall Paper Roll
Trafagala£5.2239 rev
Fine Decor FD43602 Painted Brick Wallpaper Navy
Fine Decor£10.5732 rev
Trending
90-day click momentumPamatio Navy Blue Plain Silk Pattern Textured Wallpaper Contemporary Nordic Luxury for Bedroom Living Room Hallway Study Adults - Irregular Crack-Like Surface Pattern - 1 Roll(0.53 × 9.5 metres)
Pamatio£4.074.2★
SOPHIE LAURENCE Blue Textured Wallpaper 10M X 0.53M Roll - 3D Effect Wall Panels for Interior Decor Paste The Paper Bathroom/Bedroom Wall Covering
SOPHIE LAURENCE£8.434.1★
Trafagala Light Blue Wallpaper Striped Textured Wallpaper for Bedroom Adults Girls Boys Living Room Hallway and Stairs Wall Paper Roll
Trafagala£5.224.3★
Tarwanear Plain Blue Wallpaper for Bedroom Blue Bedroom Wallpaper Matte Textured Plain Pattern Faux Distressed Wall Paper for Adults Kids Teenager Room Feature Wall
Tarwanear£4.134.5★
Swehooirt Light Blue Striped Wallpaper Modern Silver Metallic Striped Effect Wallpaper Flocking Textured for Bedroom Living Room TV Backdrop Hallway Lounge Hall
Swehooirt£4.144.4★
What buyers say about blue wallpaper
What buyers praise and complain about, mined from review topics.What buyers love
“nice quality - love it in our bathroom”
“Easy to Use”
“not expensive”
“Lovely colour”
“Really thick easy to wipe”
“looks classy”
“Easy to hang”
“It adheres really well”
“Great finish”
“pattern perfect too”
What buyers complain about
“Darker than shown”
“doesn't stick too walls”
“had mixed reviews”
“These wallpaper is not kind of thick one”
“Buy cheap buy twice”
“The photos don't do it justice”
“Absolutely not fit for purpose”
“not so easy to hang”
“Very flimsy”
“It's a doddle to put up as there's no real matching patterns”
Top return reasons
Common questions
- Is blue wallpaper profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 137 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the blue wallpaper niche?
- 49 brands and 51 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in blue wallpaper?
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Quality-Overall. The return rate is 1.2%.
- When does demand for blue wallpaper peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the blue wallpaper niche?
- Listings span £2.40–£19.92; the average listing price is £9.64 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.