Blue Wallpaper
MaybeThe top 5 products take only 17% of clicks. But shoppers spend only $21K a year here, so Blue Wallpaper is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 4950
- Market size
- £21K/yr456K searches / yr
- 90-day growth
- -31.9%search demand this quarter
- Competition
- 17%top-5 click share · 49 brands · 51 sellers
Flapen Score
Blue Wallpaper against its category
The dotted line is the DIY & Tools average. Past it, Blue Wallpaper is stronger. Inside it, weaker.
Market
The Blue Wallpaper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Wallpaper 456K times last year and spent an estimated £21K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 456K
- Growth, 90 days vs prior 90
- -31.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £21Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- blue wallpaper139K searches a year
02 · Price
A sale here is worth £9.64.
Listings sell for £9.64 on average, from £2.40 to £19.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.64 that is £0 to £964 a year per listing.
- Average price
- £9.64under the $15 to $100 sweet spot
- Price range
- £2.40–£19.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£964
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,148 within Painting Supplies, Tools & Wall Treatments. It carries 176 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 45%
- Out of stock, average day
- 10.4%
- Average rank
- #1,148in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 176per listing
- Listings tracked
- 137
04 · Newcomers
Amazon counts 0 of last year's 25 launches as successful.
25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 25
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Blue Wallpaper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fine Decor FD43447 Eleanor Floral Wallpaper Blue
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago
Azzurra Leaf Wallpaper Silver Belgravia 9506
- Price
- £8.57
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 5y ago
Tarwanear Plain Blue Wallpaper for Bedroom Blue Bedroom Wallpaper Matte Textured Plain Pattern Faux Distressed Wall Paper for Adults Kids Teenager Room Feature Wall
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 1y ago
Swehooirt Light Blue Striped Wallpaper Modern Silver Metallic Striped Effect Wallpaper Flocking Textured for Bedroom Living Room TV Backdrop Hallway Lounge Hall
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 319
- Age
- 2y ago
Muriva Catherine Lansfield Meadowsweet Floral Themed Flower Siluette Romantic Wallpaper for Living Room Bedroom Hallway Feature Wall- Blue/White 165583
- Price
- £10.65
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 2y ago
Trending
90-day click momentum
Pamatio Navy Blue Plain Silk Pattern Textured Wallpaper Contemporary Nordic Luxury for Bedroom Living Room Hallway Study Adults - Irregular Crack-Like Surface Pattern - 1 Roll(0.53 × 9.5 metres)
- Price
- £4.07
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 9mo ago
SOPHIE LAURENCE Blue Textured Wallpaper 10M X 0.53M Roll - 3D Effect Wall Panels for Interior Decor Paste The Paper Bathroom/Bedroom Wall Covering
- Price
- £8.43
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 2y ago
Trafagala Light Blue Wallpaper Striped Textured Wallpaper for Bedroom Adults Girls Boys Living Room Hallway and Stairs Wall Paper Roll
- Price
- £5.22
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 1y ago
Tarwanear Plain Blue Wallpaper for Bedroom Blue Bedroom Wallpaper Matte Textured Plain Pattern Faux Distressed Wall Paper for Adults Kids Teenager Room Feature Wall
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 1y ago
Swehooirt Light Blue Striped Wallpaper Modern Silver Metallic Striped Effect Wallpaper Flocking Textured for Bedroom Living Room TV Backdrop Hallway Lounge Hall
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 319
- Age
- 2y ago
Newest
by launch datePamatio Navy Blue Plain Silk Pattern Textured Wallpaper Contemporary Nordic Luxury for Bedroom Living Room Hallway Study Adults - Irregular Crack-Like Surface Pattern - 1 Roll(0.53 × 9.5 metres)
- Price
- £4.07
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 9mo ago
Tarwanear Plain Blue Wallpaper for Bedroom Thick Light Blue Bedroom Wallpaper Stripe Textured No Match Wall Paper with Scattered Spots for Adults Kids Teenager Room Feature Wall
- Price
- £4.12
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 11mo ago
Tarwanear Plain Blue Wallpaper for Bedroom Blue Bedroom Wallpaper Matte Textured Plain Pattern Faux Distressed Wall Paper for Adults Kids Teenager Room Feature Wall
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 1y ago
Trafagala Light Blue Wallpaper Striped Textured Wallpaper for Bedroom Adults Girls Boys Living Room Hallway and Stairs Wall Paper Roll
- Price
- £5.22
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 1y ago
Fine Decor FD43602 Painted Brick Wallpaper Navy
- Price
- £10.57
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
49 falling
Sellers
51
Top-5 brand share
42%
Top 20: 83%
Top-5 click share
17%
Top 20: 43%
Open market
54%
- Fine Decor12%
- Muriva11%
- SOPHIE LAURENCE10%
- Tarwanear5%
- Trafagala4%
- YöL4%
Demand
Blue Wallpaper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Blue Wallpaper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue wallpaper139K/yr
- navy wallpaper70K/yr
- navy blue wallpaper31K/yr
- wallpaper blue25K/yr
- blue and white wallpaper21K/yr
- light blue wallpaper17K/yr
- blue wallpaper for bedroom18K/yr
- blue wallpaper for living room19K/yr
- dark blue wallpaper14K/yr
- peel and stick wallpaper blue11K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Wallpaper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Darker than shown
VERY dark
its dark greyish
doesn't stick too walls
Did not stick in places
You must be careful not to get it stuck to itself
had mixed reviews
Extremely poor quality
Doesnt look very good
These wallpaper is not kind of thick one
Very thin
Thin paper
Buy cheap buy twice
feels expensive
again waste of money
Love
nice quality - love it in our bathroom
good price quality as expected
Amazing quality
Easy to Use
Easy to hang
easy to apply
not expensive
Excellent value for money
Good price
Lovely colour
Colour as shown
I love the colour nice shades of blue
Really thick easy to wipe
Excellent thick quality
Lovely thick wallpaper
Return
1.2% Return rate 69% Fixable by listing
Darker than shown
VERY dark
its dark greyish
doesn't stick too walls
Did not stick in places
You must be careful not to get it stuck to itself
Absolutely not fit for purpose
Short roll
short rolls
The photos don't do it justice
Not what was advertised
Not a textured paper. Please note this product is NOT textured as specified in the product features as it is too expensive to return
had mixed reviews
Extremely poor quality
Doesnt look very good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Wallpaper questions
Answered from the same tracked data.