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Blue Wallpaper

Maybe

The top 5 products take only 17% of clicks. But shoppers spend an estimated $21K a year here, so Blue Wallpaper is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£21K/yr456K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
17%top-5 click share · 49 brands · 51 sellers

Flapen Score

Blue Wallpaper against its category

The dotted line is the DIY & Tools average. Past it, Blue Wallpaper is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Wallpaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Wallpaper 456K times last year and spent an estimated £21K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
0.5%
Market size, estimated
£21Ka year
Peak month
February2.1× the quietest month
Top search term
blue wallpaper139K searches a year

02 · Price

A sale here is worth £9.64.

Listings sell for £9.64 on average, from £2.40 to £19.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.64 that is £0 to £964 a year per listing.

Average price
£9.64under the $15 to $100 sweet spot
Price range
£2.40–£19.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£964
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,148 within Painting Supplies, Tools & Wall Treatments. It carries 176 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
45%
Out of stock, average day
10.4%
Average rank
#1,148in Painting Supplies, Tools & Wall Treatments
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
137

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Blue Wallpaper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.

£0£422£845£1K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

51

Est. top-5 brand share

42%

Top 20: 83%

Est. top-5 click share

17%

Top 20: 43%

Open market

54%

  • Fine Decor12%
  • Muriva11%
  • SOPHIE LAURENCE10%
  • Tarwanear5%
  • Trafagala4%
  • YöL4%

Demand

Blue Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Blue Wallpaper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue wallpaper139K/yr
  • navy wallpaper70K/yr
  • navy blue wallpaper31K/yr
  • wallpaper blue25K/yr
  • blue and white wallpaper21K/yr
  • light blue wallpaper17K/yr
  • blue wallpaper for bedroom18K/yr
  • blue wallpaper for living room19K/yr
  • dark blue wallpaper14K/yr
  • peel and stick wallpaper blue11K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Wallpaper

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Color”
1.2%of orders come back
“Darker than shown”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blue Wallpaper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data