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Blue Tape

Fail

Demand is soft, at -26.3% this quarter, so Blue Tape is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£120K/yr97K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
45%top-5 click share · 15 brands · 87 sellers

Flapen Score

Blue Tape against its category

The dotted line is the DIY & Tools average. Past it, Blue Tape is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Tape 97K times last year and spent an estimated £120K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
16.1%
Market size, estimated
£120Ka year
Peak month
February1.7× the quietest month
Top search term
blue tape27K searches a year

02 · Price

A sale here is worth £7.73.

Listings sell for £7.73 on average, from £1.71 to £25.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.73 that is £2K to £4K a year per listing.

Average price
£7.73under the $15 to $100 sweet spot
Price range
£1.71–£25.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #56 within Adhesives & Sealers. It carries 2,629 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#56in Adhesives & Sealers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,629per listing
Listings tracked
34

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Blue Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

87

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 85%

Open market

13%

  • ScotchBlue47%
  • Fyguard18%
  • NORTHERN BROTHERS7%
  • Status5%
  • 3M5%
  • Avotik4%
  • Open — no brand owns it (9 brands, 13%)

Demand

Blue Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Blue Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue tape27K/yr
  • blue masking tape23K/yr
  • blue painters tape14K/yr
  • 3m masking tape9K/yr
  • scotch blue masking tape7K/yr
  • blue tape masking4K/yr
  • scotch masking tape4K/yr
  • blue masking tape 25mm3K/yr
  • masking tape blue3K/yr
  • 3m painters tape2K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Tape

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Adhesion/Stickiness”
25%of negative reviews mention “Paint Quality”
0.3%of orders come back
“Little bit of paint creeping”
A buyer, on “Paint Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data