Is blue tape profitable to sell on Amazon United Kingdom?

The niche generates £120K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (48/100).

How competitive is the blue tape niche?

15 brands and 87 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in blue tape?

Top complaints mined from reviews: Paint Quality, Adhesion/Stickiness, Quality-Overall. The return rate is 0.3%.

When does demand for blue tape peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the blue tape niche?

Listings span £1.71–£25.14; the average listing price is £7.73 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.

blue tape

Skip it

Soft demand (-26.3% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.71–£25.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,629.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£120K

£120K/yr · 97K searches

Avg price

Bad£7.73

avg listing price — sweet spot $15–$100

Growth

Bad-26.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, blue tape is a £120K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

blue tape market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £97K–£116K; units × avg price
Conversion rate: 16.1%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 3.0%
Avg brand age: 50 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

13%

ScotchBlue47%
Fyguard18%
NORTHERN BROTHERS7%
Status5%
3M5%
Avotik4%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -26.3% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top blue tape search terms

blue tape27K/yr -20.1%10.2% conv.
blue masking tape23K/yr -22.3%13.1% conv.
blue painters tape14K/yr -31.3%11.3% conv.
3m masking tape9K/yr -9.3%8.4% conv.
scotch blue masking tape7K/yr -51.7%16.5% conv.
blue tape masking4K/yr +0.2%12.7% conv.
scotch masking tape4K/yr -19.3%12.4% conv.
blue masking tape 25mm3K/yr +0.9%22.5% conv.
masking tape blue3K/yr -24.5%12.8% conv.
3m painters tape2K/yr -81.9%10.1% conv.

All search terms

Top blue tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ScotchBlue Multi-Surface Premium Masking Tape Pack of 3 24 mm x 41 m Scotch Adhesive Blue Painters Tape For Painting and Decorating Indoor & Outdoor Sticks Well 100% PEFC

ScotchBlue£7.794.6★1,859 rev

ScotchBlue Multi-Surface Premium Masking Tape 24mm x 41m 1 Roll/Pack - Scotch Adhesive Blue Painters Tape For Painting and Decorating Indoor & Outdoor Sticks Well 100% PEFC

ScotchBlue£4.114.6★11,540 rev

ScotchBlue Multi-Surface Premium Masking Tape Pack of 3 48 mm x 41 m Scotch Adhesive Blue Painters Tape For Painting and Decorating Indoor & Outdoor Sticks Well 100% PEFC

ScotchBlue£9.444.6★1,859 rev

Fyguard 5 Rolls Blue Painters Tape 24mm x 50m UV Resistant

Fyguard£8.664.6★898 rev

Status: IONOS Blue PVC Tape (33 metres) / fire resistant multisurface / IONPVCBLU1PKX12

Status£1.714.5★3,214 rev

Newest

by launch date

Qcdou Blue Masking Tape 4 Rolls Painters Tape Masking Tape for Painting Waterproof Low Tack Paper Tape Wide Decorators Tape for DIY Crafts and Indoor Painting(24mm x 50m)

Qcdou£5.197 rev

6mo ago

Avotik Blue Painters Tape 3 Rolls: Masking Tape 24mm Wide x 55 Yards - Painters Tape Blue Masking Tape for Walls Painting Packing Wood Floors DIY Total 220 Yards (3 rolls-24mm x 50m)

Avotik£6.02129 rev

8mo ago

Fyguard 4 Rolls Blue Painters Tape 24mm x 50m Crepe Paper Waterproof UV-resistant Masking Tape for Painting Renovations Decoration No Residue

Fyguard£6.8683 rev

9mo ago

Ealyder Tape 4 Rolls Blue Painters Tape 24mm x 20m Premium Masking Tape Paint Tape for Multi-Purpose Painting DIY Crafts Protects Surfaces Easy Removal Total 80m

Ealyder Tape£6.0343 rev

9mo ago

Fyguard 2 Rolls Painters Tape 36mm x 50m Blue Masking Tape for Painting Decorating Tape UV Resistant for Sharp Lines Edge Treatment Color Separation

Fyguard£7.07206 rev

1y ago

What buyers say about blue tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness31%

“Sticks really well”

Quality-Overall17%

“Quality product and easy to use”

Value For Money12%

“Great value”

Ease Of Use10%

“Easy to use”

Advertised Vs Actual Product8%

“works well as advertised”

Paint Quality7%

“there were no issues of it taking any paint off with it”

Color2%

“lovely color”

Ease Of Cleaning2%

“Perfect for clean”

Size-Overall2%

“Fit for purpose”

Strength1%

“Strong tape”

What buyers complain about

Paint Quality25%

“Little bit of paint creeping”

Adhesion/Stickiness19%

“the adhesion was low”

Quality-Overall8%

“Poor quality tape”

Thickness4%

“The reel is twice as thick in the photo as it is in actually”

Value For Money3%

“Not worth the money”

Ease Of Use2%

“But it's hard to have it both ways”

Color2%

“When I was taking it off it left a blue colour on the woodwork”

Advertised Vs Actual Product2%

“does not do as advertised”

Grip2%

“lately the grip has been a problem”

Size-Overall2%

“Small roll than Im used to”

Top return reasons

Size-Overall23%

Adhesion/Stickiness23%

Paint Quality11%

Advertised Vs Actual Product8%

Quality-Overall7%

Thin5%

Value For Money4%

Functionality-Overall4%

Compatibility-Overall3%

Thickness2%

Common questions

Is blue tape profitable to sell on Amazon United Kingdom?: The niche generates £120K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (48/100).
How competitive is the blue tape niche?: 15 brands and 87 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in blue tape?: Top complaints mined from reviews: Paint Quality, Adhesion/Stickiness, Quality-Overall. The return rate is 0.3%.
When does demand for blue tape peak?: Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the blue tape niche?: Listings span £1.71–£25.14; the average listing price is £7.73 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.