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Blue Tape

Fail

Demand is soft, at -26.3% this quarter, so Blue Tape is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£120K/yr97K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
45%top-5 click share · 15 brands · 87 sellers

Flapen Score

Blue Tape against its category

The dotted line is the DIY & Tools average. Past it, Blue Tape is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Tape 97K times last year and spent an estimated £120K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
16.1%
Market size, estimated
£120Ka year
Peak month
February1.7× the quietest month
Top search term
blue tape27K searches a year

02 · Price

A sale here is worth £7.73.

Listings sell for £7.73 on average, from £1.71 to £25.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.73 that is £2K to £4K a year per listing.

Average price
£7.73under the $15 to $100 sweet spot
Price range
£1.71–£25.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #56 within Adhesives & Sealers. It carries 2,629 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#56in Adhesives & Sealers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,629per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Blue Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

87

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

13%

  • ScotchBlue47%
  • Fyguard18%
  • NORTHERN BROTHERS7%
  • Status5%
  • 3M5%
  • Avotik4%
  • Open — no brand owns it (9 brands, 13%)

Demand

Blue Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Blue Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue tape27K/yr
  • blue masking tape23K/yr
  • blue painters tape14K/yr
  • 3m masking tape9K/yr
  • scotch blue masking tape7K/yr
  • blue tape masking4K/yr
  • scotch masking tape4K/yr
  • blue masking tape 25mm3K/yr
  • masking tape blue3K/yr
  • 3m painters tape2K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality25%−0.25

Little bit of paint creeping

it pulled off some of the paint underneath

Peeled all the paint off with it after spending hours taping

Adhesion/Stickiness19%

the adhesion was low

It didnt stick as expected

does not stick properly

Quality-Overall8%+0.80

Poor quality tape

Poor quality

Rubbish product

Thickness4%−0.03

The reel is twice as thick in the photo as it is in actually

thick havent got round to using it

Its thinner than I would usually use

Value For Money3%+1.13

Not worth the money

Like frog tape half the price

Love

Adhesion/Stickiness31%

Sticks really well

Adheres well

Best tape

Quality-Overall17%+0.80

Quality product and easy to use

Excellent product

It feels well made

Value For Money12%+1.13

Great value

Excellent value

Decent price

Ease Of Use10%+1.34

Easy to use

easy to handle

is easy to remove

Advertised Vs Actual Product8%+0.70

works well as advertised

As Expected

Did the job perfectly

Return

0.3% Return rate 34% Fixable by listing

Size-Overall23%█▅▄▇█▅

Small roll than Im used to

Adhesion/Stickiness23%▇▆▅▇▄█

the adhesion was low

It didnt stick as expected

does not stick properly

Paint Quality11%▄█▂▅▇▄

Little bit of paint creeping

it pulled off some of the paint underneath

Peeled all the paint off with it after spending hours taping

Advertised Vs Actual Product8%▁▃▅█▅▃

does not do as advertised

False advertising

Misleading size in photos to the delivered product

Quality-Overall7%▄█▄▁▃▄

Poor quality tape

Poor quality

Rubbish product

FAQ

Common Blue Tape questions

Answered from the same tracked data.