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Blue Smoke Bomb

Maybe

The products selling today average only 4.0★. But shoppers spend only $17K a year here, so Blue Smoke Bomb is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£17K/yr25K searches / yr
90-day growth
+68.1%search demand this quarter
Competition
55%top-5 click share · 9 brands · 16 sellers

Flapen Score

Blue Smoke Bomb against its category

The dotted line is the DIY & Tools average. Past it, Blue Smoke Bomb is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Smoke Bomb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Smoke Bomb 25K times last year and spent an estimated £17K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+68.1%
Conversion, latest week
4.8%
Market size, estimated
£17Ka year
Peak month
May6.5× the quietest month
Top search term
blue smoke flare9K searches a year

02 · Price

A sale here is worth £14.44.

Listings sell for £14.44 on average, from £4.71 to £24.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.44 that is £0 to £1K a year per listing.

Average price
£14.44under the $15 to $100 sweet spot
Price range
£4.71–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #109 within Safety & Security. It carries 100 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
27%
Out of stock, average day
9.1%
Average rank
#109in Safety & Security
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
100per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Blue Smoke Bomb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

16

Top-5 brand share

87%

Top 20: 92%

Top-5 click share

55%

Top 20: 97%

Open market

7%

  • Generic37%
  • Gemstone Fireworks23%
  • Inevitable Party19%
  • --8%
  • RISEMART4%
  • Mystical Fire2%
  • Open — no brand owns it (3 brands, 7%)

Demand

Blue Smoke Bomb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 6.5×

Search terms

Top Blue Smoke Bomb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue smoke flare9K/yr
  • blue flares smoke5K/yr
  • blue flares6K/yr
  • blue smoke bomb4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Smoke Bomb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.30

So far 1 didnt work

Didnt worked properly

Value For Money19%

Delivery was slightly expensive

Not worth the money

Quality-Overall19%−0.22

Very poor product

Poor quality and very small made

Color13%0.00

the colour goes every EVERYWHERE

Durability13%−0.14

then were broken

Love

Ease Of Use31%+2.58

was really easy to use

Easy to use, very good

Easy to use good for a small party

Advertised Vs Actual Product22%−0.04

Absolutely perfect just what I was looking for

arrived as advertised

As described

Soft Feel16%

Fabric is smooth and silky so great feel and fit

Soft buttery fabric great length and good colour

Comfort-Overall13%+0.92

comfortable

Value For Money6%

Reasonable

Return

1.3% Return rate 49% Fixable by listing

Functionality-Overall19%▁▄▁▁▇█

So far 1 didnt work

Didnt worked properly

Color19%▁▁█▅▂▇

the colour goes every EVERYWHERE

Size-Overall18%█▁▆█▄▃

Very small sizing

Material Quality7%▁█▆▁▁▁
Thin7%█▁▁▁▂▁

FAQ

Common Blue Smoke Bomb questions

Answered from the same tracked data.