blue smoke bomb
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Incredible99.82avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+68.1%90-day search growth — must beat 0% to launch
Avg price
Good£14.44avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.71–£24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£17K£17K/yr · 25K searches
According to Flapen's Amazon United Kingdom niche tracking, blue smoke bomb is a £17K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
blue smoke bomb market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £14K–£18K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 27%
- Sponsored
- 64%
- Out of stock
- 9.1%
- Avg brand age
- 32 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
87%
Top 20: 92%
Top-5 click share
55%
Top 20: 97%
Open market
7%
- Generic37%
- Gemstone Fireworks23%
- Inevitable Party19%
- --8%
- RISEMART4%
- Mystical Fire2%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — +68.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 6.5×
Top blue smoke bomb search terms
- blue smoke flare9K/yr
- blue flares smoke5K/yr
- blue flares6K/yr
- blue smoke bomb4K/yr
Top blue smoke bomb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 Mix Smoke Flares 60 seconds perfect for wedding birthday or any other occasion pull ring ignition (blue)
Generic£17.454.0★11 rev
Gemstone Fireworks 4 Pack of Smoke Flares pull ring for Paintball Weddings Photoshoots and Special Effects (Blue)
Gemstone Fireworks£18.863.7★53 rev
Enola Gaye EG25 Micro Smoke Grenade Wire Pull Perfect for Weddings | Gender Reveal | Paintball | Football | Photography | Special Effects (Blue)
--£7.774.2★72 rev
Inevitable Party Pack of 4 Ring Pull Smoke Grenade Effects for Paintball Weddings Photoshoots & Special Effects (Blue)
Inevitable Party£19.904.1★550 rev
Gemstone Fireworks Handheld Smoke flares 90 Seconds pack of 4 (Blue)
Gemstone Fireworks£22.533.6★28 rev
Newest
by launch date
4-Pack Smoke Flares 90 Second Handheld Wire Pull Smoke Flares by Encrypted | Football Celebrations Photography Gender Reveals & Outdoor Events (Blue)
Generic£20.800 rev
5-Pack Smoke Flares - 90 Second Handheld Wire Pull Smoke Flares By Encyrpted | Photography Gender Reveal & Events (Blue)
Generic£24.937 rev
Fiohiros Flared Leggings Women with Pockets High Waist Tummy Control Bootcut Pants Stretchy Yoga Leggings for Yoga Gym Workout (UK Alpha L Regular Regular Navy Blue)
Fiohiros£8.48119 rev
viiotu Flared Leggings Women High Waisted Yoga Pants for Women Flared Trousers Bootleg Boot Cut Pants (UK Alpha L Regular Regular Navy Blue)
viiotu£8.19169 rev
RISEMART Gender Reveal Smoke Cannon Photo-Ready Gender Reveal Confetti Decoration Eco-Friendly Party Ideas for Gender Reveal Wedding Sports Events & Photoshoots (Small Blue 2pack)
RISEMART£15.77166 rev
Trending
90-day click momentum4-Pack Smoke Flares 90 Second Handheld Wire Pull Smoke Flares by Encrypted | Football Celebrations Photography Gender Reveals & Outdoor Events (Blue)
Generic£20.800.0★
Fiohiros Flared Leggings Women with Pockets High Waist Tummy Control Bootcut Pants Stretchy Yoga Leggings for Yoga Gym Workout (UK Alpha L Regular Regular Navy Blue)
Fiohiros£8.483.7★
RISEMART Gender Reveal Smoke Cannon Photo-Ready Gender Reveal Confetti Decoration Eco-Friendly Party Ideas for Gender Reveal Wedding Sports Events & Photoshoots (Small Blue 2pack)
RISEMART£15.774.4★
5-Pack Smoke Flares - 90 Second Handheld Wire Pull Smoke Flares By Encyrpted | Photography Gender Reveal & Events (Blue)
Generic£24.934.0★
Inevitable Party 1 x Ring Pull Activated Coloured Smoke Grenades | Smoke Bombs for Photography | Airsoft | Paintball | Weddings | Stage & Special Effects (Blue)
Inevitable Party£8.954.3★
What buyers say about blue smoke bomb
What buyers praise and complain about, mined from review topics.What buyers love
“was really easy to use”
“Absolutely perfect just what I was looking for”
“Fabric is smooth and silky so great feel and fit”
“comfortable”
“Reasonable”
“Love the stretch in them also the colour”
“Perfect fit”
What buyers complain about
“So far 1 didnt work”
“Delivery was slightly expensive”
“Very poor product”
“the colour goes every EVERYWHERE”
“then were broken”
“Very small sizing”
Top return reasons
Common questions
- Is blue smoke bomb profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +68.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the blue smoke bomb niche?
- 9 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in blue smoke bomb?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 1.3%.
- When does demand for blue smoke bomb peak?
- Demand peaks in Apr–May; the busiest month runs 6.5× the quietest.
- What does it cost to enter the blue smoke bomb niche?
- Listings span £4.71–£24.93; the average listing price is £14.44 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.