Blue Paint
FailThe top 5 brands take 94% of clicks, so Blue Paint is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £68K/yr204K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 46 sellers
Flapen Score
Blue Paint against its category
The dotted line is the DIY & Tools average. Past it, Blue Paint is stronger. Inside it, weaker.
Market
The Blue Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Paint 204K times last year and spent an estimated £68K. The top 5 brands take 94% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £68Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- blue paint69K searches a year
02 · Price
A sale here is worth £14.79.
Listings sell for £14.79 on average, from £1.78 to £23.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.79 that is £0 to £1K a year per listing.
- Average price
- £14.79under the $15 to $100 sweet spot
- Price range
- £1.78–£23.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #143 within Painting Supplies, Tools & Wall Treatments. It carries 4,668 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 70%
- Out of stock, average day
- 1.3%
- Average rank
- #143in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,668per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Blue Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Johnstones 304178 Vinyl Silk Emulsion - Waterfall 2.5
- Price
- £12.75
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 11y ago
Johnstones - Wall & Ceiling Paint - Dynasty China - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.91
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 8y ago
Johnstones - Washable Paint - Vintage Denim - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £14.82
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Dulux Matt Emulsion Paint For Walls And Ceilings - First Dawn 2.5 Litres
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 12,123
- Age
- 15y ago
Trending
90-day click momentum
Crown Bright Bluejay 2.5L Walls & Ceilings Matt Emulsion
- Price
- £18.94
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 10mo ago
Johnstones - Bathroom Paint - Silk Spa - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £16.12
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
Johnstones - Wall & Ceiling Paint - Dynasty China - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.91
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 8y ago
Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Ocean Blue - 1L - Matt
- Price
- £19.11
- Rating
- 4.4/5
- Reviews
- 1,281
- Age
- 10y ago
Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Sky Blue - 1L - Matt
- Price
- £18.79
- Rating
- 4.4/5
- Reviews
- 1,281
- Age
- 10y ago
Newest
by launch dateCrown Bright Bluejay 2.5L Walls & Ceilings Matt Emulsion
- Price
- £18.94
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 10mo ago
Scoobys Paints Chalk Emulsion Paint Water-Based No Primer Required 250ml For Walls and Furniture (Baby Bath (Metallic Blue))
- Price
- £15.47
- Rating
- 3.5/5
- Reviews
- 17
- Age
- 10mo ago
Baker Ross FN507 Blue Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Paint Wood Canvas Card Painting
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Crown WALLS & CEILINGS Navy Blue Matt Emulsion Paint 2.5L
- Price
- £17.36
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 3y ago
Johnstones Blue Horizon Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
46
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 87%
Open market
4%
- Johnstone's66%
- Dulux13%
- Crown9%
- Landlords Paint3%
- THE ONE3%
- Zieler2%
- Open — no brand owns it (4 brands, 4%)
Demand
Blue Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Blue Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue paint69K/yr
- blue paint for walls37K/yr
- blue wall paint19K/yr
- light blue paint13K/yr
- blue bathroom paint13K/yr
- blue emulsion paint for walls11K/yr
- baby blue paint8K/yr
- light blue paint for walls6K/yr
- bathroom paint blue6K/yr
- dulux blue paint7K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Completely different colour
Much darker than expected
It is much lighter in colour
This paint is very chalky leaves white marks when you touch it we bought the blue now we are having to replace purchase a other well known brand
The size of the paint in the picture isnt what you get this is tiny
due to the poor quality of the paint
Not even close to the colour of the photos
Not as advertised
The size in the picture isnt what you are getting
Rubbish
This could have been an issue if the paint container was leaking
Is not drip free
Love
Beautiful colour
Colour as shown
Colour true and even
Paint very good nice colour
Excellent quality paint
Excellent paint
Excellent paint easy to apply
Good paint
Great paint goes on really easy
Great value
much better price than anything else I had seen
Well worth the money
Excellent quality product
Great product many thanks,
Great product
Return
1.1% Return rate 72% Fixable by listing
Completely different colour
Much darker than expected
It is much lighter in colour
This paint is very chalky leaves white marks when you touch it we bought the blue now we are having to replace purchase a other well known brand
The size of the paint in the picture isnt what you get this is tiny
due to the poor quality of the paint
This could have been an issue if the paint container was leaking
Is not drip free
Not even close to the colour of the photos
Not as advertised
The size in the picture isnt what you are getting
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Paint questions
Answered from the same tracked data.