Blue Paint
brand-locked demand (top 5 brands take 94% of clicks) — Blue Paint doesn't clear our bar today.
Flapen Score
Is Blue Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Paint is a £68K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 38/100.
Blue Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.9% over the last 90 days and 2.3% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 33 products
Top Blue Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Johnstones 304178 Vinyl Silk Emulsion - Waterfall 2.5
- Price
- £12.75
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 11y ago
Johnstones - Wall & Ceiling Paint - Dynasty China - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.91
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 8y ago
Johnstones - Washable Paint - Vintage Denim - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £14.82
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Dulux Matt Emulsion Paint For Walls And Ceilings - First Dawn 2.5 Litres
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 12,123
- Age
- 15y ago
Trending
90-day click momentum
Crown Bright Bluejay 2.5L Walls & Ceilings Matt Emulsion
- Price
- £18.94
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 10mo ago
Johnstones - Bathroom Paint - Silk Spa - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £16.12
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
Johnstones - Wall & Ceiling Paint - Dynasty China - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.91
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 8y ago
Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Ocean Blue - 1L - Matt
- Price
- £19.11
- Rating
- 4.4/5
- Reviews
- 1,281
- Age
- 10y ago
Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Sky Blue - 1L - Matt
- Price
- £18.79
- Rating
- 4.4/5
- Reviews
- 1,281
- Age
- 10y ago
Newest
by launch dateCrown Bright Bluejay 2.5L Walls & Ceilings Matt Emulsion
- Price
- £18.94
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 10mo ago
Scoobys Paints Chalk Emulsion Paint Water-Based No Primer Required 250ml For Walls and Furniture (Baby Bath (Metallic Blue))
- Price
- £15.47
- Rating
- 3.5/5
- Reviews
- 17
- Age
- 10mo ago
Baker Ross FN507 Blue Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Paint Wood Canvas Card Painting
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Crown WALLS & CEILINGS Navy Blue Matt Emulsion Paint 2.5L
- Price
- £17.36
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 3y ago
Johnstones Blue Horizon Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
46
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 87%
Open market
4%
- Johnstone's66%
- Dulux13%
- Crown9%
- Landlords Paint3%
- THE ONE3%
- Zieler2%
- Open — no brand owns it (4 brands, 4%)
Blue Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.8×
Top Blue Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue paint69K/yr
- blue paint for walls37K/yr
- blue wall paint19K/yr
- light blue paint13K/yr
- blue bathroom paint13K/yr
- blue emulsion paint for walls11K/yr
- baby blue paint8K/yr
- light blue paint for walls6K/yr
- bathroom paint blue6K/yr
- dulux blue paint7K/yr
What reviews say buyers love and hate about Blue Paint
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Beautiful colour”
“Paint very good nice colour”
“Excellent paint easy to apply”
“Great value”
“Excellent quality product”
What buyers complain about
81% of reviews“Completely different colour”
“This paint is very chalky leaves white marks when you touch it we bought the blue now we are having to replace purchase a other well known brand”
“Not even close to the colour of the photos”
“Rubbish”
“This could have been an issue if the paint container was leaking”
Blue Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
