Is blue paint profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (38/100).

How competitive is the blue paint niche?

10 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in blue paint?

Top complaints mined from reviews: Color, Paint Quality, Advertised Vs Actual Product. The return rate is 1.1%.

When does demand for blue paint peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the blue paint niche?

Listings span £1.78–£23.34; the average listing price is £14.79 (sweet spot $15–$100). The average incumbent carries 4,668 reviews — the moat a new listing must climb.

blue paint

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Good£14.79

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.78–£23.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,667.52

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Market size

Bad£68K

£68K/yr · 204K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, blue paint is a £68K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

blue paint market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £59K–£74K; units × avg price
Conversion rate: 2.3%
Avg BSR: #143
Page quality: 0%
Prime: 70%
Sponsored: 48%
Out of stock: 1.3%
Avg brand age: 52 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 87%

Open market

Johnstone's66%
Dulux13%
Crown9%
Landlords Paint3%
THE ONE3%
Zieler2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top blue paint search terms

blue paint69K/yr -9.9%1.3% conv.
blue paint for walls37K/yr -22.0%1.4% conv.
blue wall paint19K/yr -9.4%1.4% conv.
light blue paint13K/yr -17.1%1.7% conv.
blue bathroom paint13K/yr -25.2%1.6% conv.
blue emulsion paint for walls11K/yr -8.5%1.8% conv.
baby blue paint8K/yr -5.9%2.1% conv.
light blue paint for walls6K/yr +51.3%2.9% conv.
bathroom paint blue6K/yr -22.1%2.1% conv.
dulux blue paint7K/yr -14.1%0.8% conv.

All search terms

Top blue paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L

Johnstone's£15.504.5★9,545 rev

Johnstones 304178 Vinyl Silk Emulsion - Waterfall 2.5

Johnstone's£12.754.5★146 rev

Johnstones - Wall & Ceiling Paint - Dynasty China - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L

Johnstone's£12.914.0★30 rev

Johnstones - Washable Paint - Vintage Denim - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L

Johnstone's£14.824.5★9,545 rev

Dulux Matt Emulsion Paint For Walls And Ceilings - First Dawn 2.5 Litres

Dulux£16.444.6★12,123 rev

Newest

by launch date

Crown Bright Bluejay 2.5L Walls & Ceilings Matt Emulsion

Crown£18.94926 rev

10mo ago

Scoobys Paints Chalk Emulsion Paint Water-Based No Primer Required 250ml For Walls and Furniture (Baby Bath (Metallic Blue))

SCOOBYS PAINTS BACK IN THE MIX£15.4717 rev

10mo ago

Baker Ross FN507 Blue Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Paint Wood Canvas Card Painting

Baker Ross£4.6316 rev

1y ago

Crown WALLS & CEILINGS Navy Blue Matt Emulsion Paint 2.5L

Crown£17.36926 rev

3y ago

Johnstones Blue Horizon Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dry in 1-2 Hours - 75ml

Johnstone's£1.78104 rev

4y ago

What buyers say about blue paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Beautiful colour”

Paint Quality28%

“Paint very good nice colour”

Engraving/Paint/Sublimation8%

“Excellent paint easy to apply”

Value For Money7%

“Great value”

Quality-Overall6%

“Excellent quality product”

Coverage5%

“Coverage is great”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product1%

“As advertised”

Moist/Dry1%

“Drying time was pretty fast”

Stitch/Finish/Polish0%

“the finish was very good”

What buyers complain about

Color27%

“Completely different colour”

Paint Quality23%

“This paint is very chalky leaves white marks when you touch it we bought the blue now we are having to replace purchase a other well known brand”

Advertised Vs Actual Product13%

“Not even close to the colour of the photos”

Quality-Overall6%

“Rubbish”

Leak-Proof6%

“This could have been an issue if the paint container was leaking”

Adhesion/Stickiness3%

“it is no sticking in places so looks patchy in places”

Ease Of Use3%

“Very hard to apply”

Value For Money2%

“isnt worth the price”

Top return reasons

Color58%

Paint Quality21%

Size-Overall11%

Leak-Proof4%

Advertised Vs Actual Product2%

Value For Money1%

Functionality-Overall1%

Product Condition1%

Quality-Overall0%

Material Quality0%

Common questions

Is blue paint profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (38/100).
How competitive is the blue paint niche?: 10 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in blue paint?: Top complaints mined from reviews: Color, Paint Quality, Advertised Vs Actual Product. The return rate is 1.1%.
When does demand for blue paint peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the blue paint niche?: Listings span £1.78–£23.34; the average listing price is £14.79 (sweet spot $15–$100). The average incumbent carries 4,668 reviews — the moat a new listing must climb.