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Block Plane

Fail

Demand is soft, at -29.8% this quarter, so Block Plane is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£54K/yr45K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
52%top-5 click share · 12 brands · 82 sellers

Flapen Score

Block Plane against its category

The dotted line is the DIY & Tools average. Past it, Block Plane is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Block Plane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Block Plane 45K times last year and spent an estimated £54K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
5.4%
Market size, estimated
£54Ka year
Top search term
block plane33K searches a year

02 · Price

A sale here is worth £22.00.

Listings sell for £22.00 on average, from £6.73 to £47.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.00 that is £0 to £2K a year per listing.

Average price
£22.00inside the $15 to $100 sweet spot
Price range
£6.73–£47.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Hand Tools. It carries 950 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#227in Hand Tools
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
950per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Block Plane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

82

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

9%

  • STANLEY39%
  • Spear & Jackson26%
  • Faithfull10%
  • Robert Sorby10%
  • Toolzone5%
  • Jorgensen3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Block Plane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800DecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Block Plane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • block plane33K/yr
  • block planes for wood8K/yr
  • stanley block plane4K/yr

Reviews and returns

What reviews say buyers love and hate about Block Plane

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.13

This plane is much smaller

Bigger than described

It is small

Quality-Overall18%+0.38

Absolute rubbish

My first impression was that it was cheap and poor quality

Very average quality

Flatness4%−0.08

its edge isnt ground quite square either

It's not even worth trying to flatten that as you would normally fine tune most new planes

The sole wasn't even close to flat

Value For Money4%+0.76

In short, not worth the gamble

Not worth the money

This one is priced too high for what you get sadly

Assembly/Installation4%

the cutting iron adjustment screw broke into two pieces

it took a bit of time

Love

Quality-Overall22%+0.38

Quality and easy to use

Great tool, great brand

Excellent quality

Value For Money15%+0.76

Good value

Excellent value

Great value

Adjustability/Rotatability/Reclining8%+0.28

Easy to adjust

Performance & Adjustability

easy to adjust

Ease Of Use6%+0.82

Super handy

Easy to use

Handy tool

Size-Overall6%−0.13

Perfect size

fits hand just right

Perfect for the hobby I enjoy this is me third one to buy in different sizes

Return

2.1% Return rate 45% Fixable by listing

Size-Overall37%▅█▇▇▇▅

This plane is much smaller

Bigger than described

It is small

Functionality-Overall22%▆▆▄▅▇█
Quality-Overall10%▇▂▄▄▅█

Absolute rubbish

My first impression was that it was cheap and poor quality

Very average quality

Defective Material/Parts5%█▂▅▆▇▁
Advertised Vs Actual Product3%▆▆▁█▆▇

FAQ

Common Block Plane questions

Answered from the same tracked data.