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Blink Doorbell and Camera Bundle

Fail

The top 5 products take 100% of clicks, so Blink Doorbell and Camera Bundle is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£4K/yr29K searches / yr
90-day growth
+72.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 24 sellers

Flapen Score

Blink Doorbell and Camera Bundle against its category

The dotted line is the DIY & Tools average. Past it, Blink Doorbell and Camera Bundle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blink Doorbell and Camera Bundle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blink Doorbell and Camera Bundle 29K times last year and spent an estimated £4K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +72.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+72.0%
Conversion, latest week
0.4%
Market size, estimated
£4Ka year
Top search term
blink doorbell and camera bundle10K searches a year

02 · Price

A sale here is worth £37.02.

Listings sell for £37.02 on average, from £11.19 to £70.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £37.02 that is £0 to £4K a year per listing.

Average price
£37.02inside the $15 to $100 sweet spot
Price range
£11.19–£70.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #8 within Safety & Security. It carries 2,179 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#8in Safety & Security
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,179per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Blink Doorbell and Camera Bundle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£414£828£1K£2K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Tapo76%
  • FineLuck24%

Demand

Blink Doorbell and Camera Bundle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 3.2× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Blink Doorbell and Camera Bundle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall15%−0.16

Slow connection

Doesnt connect bluetooth

Connection issues

Battery Life11%−0.02

Battery life short

Battery doesnt last long

Battery life is terrible

Charging10%−0.13

Didnt charge

Not charging

it charges slowly. several hours

Functionality-Overall8%−0.11

Performance very inconsistant

Not working good

Didn't work

Quality-Overall7%+0.87

Cheap rubbish

The quality is diabolical

Inferior quality

Love

Value For Money18%+1.23

Bargain price

Amazing value

Excellent Value

Quality-Overall15%+0.87

The build quality feels solid

Quality of product is well made

Excellent product

Camera Quality11%+0.36

Camera quality great

the camera is Clear

Camera is very clear and good

Assembly/Installation10%+0.70

Easy Setup

Easy to assemble

Easy install

Battery Life9%−0.02

Battery lasts AGES

Amazing battery life

Good battery

Return

3.0% Return rate 6% Fixable by listing

Connectivity-Overall30%▇▇███▇

Slow connection

Doesnt connect bluetooth

Connection issues

Functionality-Overall16%▆█▆▆▇▆

Performance very inconsistant

Not working good

Didn't work

Compatibility-Overall10%▇██▆▇█

Not fit for purpose

it isnt compatible

Failed to pair

Charging8%█▅▅▅▆▅

Didnt charge

Not charging

it charges slowly. several hours

Defective Material/Parts5%▆▆▆▇▆█

FAQ

Common Blink Doorbell and Camera Bundle questions

Answered from the same tracked data.