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Black Wallpaper

Maybe

The top 5 brands take only 33% of clicks. But shoppers spend an estimated $23K a year here, so Black Wallpaper is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£23K/yr463K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
22%top-5 click share · 55 brands · 61 sellers

Flapen Score

Black Wallpaper against its category

The dotted line is the DIY & Tools average. Past it, Black Wallpaper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wallpaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Wallpaper 463K times last year and spent an estimated £23K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
0.5%
Market size, estimated
£23Ka year
Peak month
January2.2× the quietest month
Top search term
black wallpaper143K searches a year

02 · Price

A sale here is worth £9.94.

Listings sell for £9.94 on average, from £4.12 to £20.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.94 that is £0 to £994 a year per listing.

Average price
£9.94under the $15 to $100 sweet spot
Price range
£4.12–£20.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£994
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,004 within Painting Supplies, Tools & Wall Treatments. It carries 455 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
54%
Out of stock, average day
11.2%
Average rank
#1,004in Painting Supplies, Tools & Wall Treatments
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
455per listing
Listings tracked
104

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Black Wallpaper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£470£940£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

61

Est. top-5 brand share

33%

Top 20: 72%

Est. top-5 click share

22%

Top 20: 50%

Open market

62%

  • Trafagala7%
  • Tarwanear7%
  • Arthome WALL DECOR7%
  • SOPHIE LAURENCE7%
  • Muriva6%
  • Pamatio5%

Demand

Black Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Black Wallpaper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black wallpaper143K/yr
  • black and white wallpaper78K/yr
  • gothic wallpaper44K/yr
  • black and gold wallpaper39K/yr
  • black white wallpaper15K/yr
  • black and silver wallpaper17K/yr
  • black and grey wallpaper16K/yr
  • black panel wallpaper16K/yr
  • wallpaper black12K/yr
  • cream and black wallpaper12K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wallpaper

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“The was also not quite as sticky as I would have liked”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Wallpaper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data