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Black Wallpaper

Maybe

The top 5 brands take only 33% of clicks. But shoppers spend only $23K a year here, so Black Wallpaper is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£23K/yr463K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
22%top-5 click share · 55 brands · 61 sellers

Flapen Score

Black Wallpaper against its category

The dotted line is the DIY & Tools average. Past it, Black Wallpaper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wallpaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Wallpaper 463K times last year and spent an estimated £23K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
0.5%
Market size, estimated
£23Ka year
Peak month
January2.2× the quietest month
Top search term
black wallpaper143K searches a year

02 · Price

A sale here is worth £9.94.

Listings sell for £9.94 on average, from £4.12 to £20.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.94 that is £0 to £994 a year per listing.

Average price
£9.94under the $15 to $100 sweet spot
Price range
£4.12–£20.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£994
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,004 within Painting Supplies, Tools & Wall Treatments. It carries 455 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
54%
Out of stock, average day
11.2%
Average rank
#1,004in Painting Supplies, Tools & Wall Treatments
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
455per listing
Listings tracked
104

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Black Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£470£940£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

61

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

22%

Top 20: 50%

Open market

62%

  • Trafagala7%
  • Tarwanear7%
  • Arthome WALL DECOR7%
  • SOPHIE LAURENCE7%
  • Muriva6%
  • Pamatio5%

Demand

Black Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Black Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wallpaper143K/yr
  • black and white wallpaper78K/yr
  • gothic wallpaper44K/yr
  • black and gold wallpaper39K/yr
  • black white wallpaper15K/yr
  • black and silver wallpaper17K/yr
  • black and grey wallpaper16K/yr
  • black panel wallpaper16K/yr
  • wallpaper black12K/yr
  • cream and black wallpaper12K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wallpaper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.38

The was also not quite as sticky as I would have liked

It doesn't stick

Didnt stick well

Quality-Overall15%−0.08

Bad quality

This is absolutely rubbish

Really poor quality, tears so easily as you remove the back part and install

Value For Money11%

looks so expensive

Not worth the price

Waste of money

Thickness11%+0.33

These looked quite thin

Tears easily, very thin feels more like wrapping paper than wallpaper

Some reviews have said the paper is thin and tears easily, i didn't find this

Color6%−0.13

Horrible colour matching

Dark

that doesnt matter if the colour doesnt even match

Love

Quality-Overall22%−0.08

Overall, a great product thats both stylish and functional, providing excellent **value for money

Excellent quality

Excellent thick quality

Ease Of Use19%+2.49

Easy to use

Easy to hang

Easy to apply

Value For Money12%

Fair price

good value for money

Excellent value

Design-Overall11%+0.18

Looks very attractive

great design

We liked the unusual design

Assembly/Installation6%+0.19

Looks amazing when installed

Easy to install

Easy to put up

Return

0.9% Return rate 71% Fixable by listing

Size-Overall29%▄▄▆▄▅█

The picture looks small the item is a lot bigger with more white spaces

Not sure why you advertise it as wallpaper its tiny

Color24%▇▆▇█▅▆

Horrible colour matching

Dark

that doesnt matter if the colour doesnt even match

Advertised Vs Actual Product11%▃█▁▅▄▃
Adhesion/Stickiness9%█▃█▇▆▁

The was also not quite as sticky as I would have liked

It doesn't stick

Didnt stick well

Quality-Overall5%▁▄▅▄▄█

Bad quality

This is absolutely rubbish

Really poor quality, tears so easily as you remove the back part and install

FAQ

Common Black Wallpaper questions

Answered from the same tracked data.