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Black Wallpaper

Black Wallpaper shows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($23K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 6Growth 8Conversion 6Competition 93Returns 95Price range 34Avg price 33Brand share 96Review moat 77Quality gap 81
This niche Category average

Is Black Wallpaper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Wallpaper is a £23K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 51/100.

Black Wallpaper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -33.9% over the last 90 days and 0.5% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr6K
Search volume / yr-33.9%463K
Conversion rate0.5%
Avg price£9.94

Who owns the niche?

The top 5 brands hold 33% of demand, so 67% of the market is open.

67%

open market share

Brands · sellers55 · 61
Top-5 product click share22%
Open market67%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 104 products

Sponsored placement68%
New entrants (1y)12· 0 succeeded
Avg rating4.2★
Avg reviews455

Top Black Wallpaper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

£0£470£940£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

61

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

22%

Top 20: 50%

Open market

62%

  • Trafagala7%
  • Tarwanear7%
  • Arthome WALL DECOR7%
  • SOPHIE LAURENCE7%
  • Muriva6%
  • Pamatio5%

Black Wallpaper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume463KCVR0.5%Products104Brands55Top 5 Brands33%OOS Rate11.2%Rating4.2★Reviews455Avg BSR#1,004
10K6KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.2×

Top Black Wallpaper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black wallpaper143K/yr
  • black and white wallpaper78K/yr
  • gothic wallpaper44K/yr
  • black and gold wallpaper39K/yr
  • black white wallpaper15K/yr
  • black and silver wallpaper17K/yr
  • black and grey wallpaper16K/yr
  • black panel wallpaper16K/yr
  • wallpaper black12K/yr
  • cream and black wallpaper12K/yr

What reviews say buyers love and hate about Black Wallpaper

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall22%

Overall, a great product thats both stylish and functional, providing excellent **value for money

Ease Of Use19%

Easy to use

Value For Money12%

Fair price

Design-Overall11%

Looks very attractive

Assembly/Installation6%

Looks amazing when installed

What buyers complain about

80% of reviews
Adhesion/Stickiness18%

The was also not quite as sticky as I would have liked

Quality-Overall15%

Bad quality

Value For Money11%

looks so expensive

Thickness11%

These looked quite thin

Color6%

Horrible colour matching

Black Wallpaper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Color
24%
3Advertised Vs Actual Product
11%
4Adhesion/Stickiness
9%
5Quality-Overall
5%

Common Black Wallpaper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Wallpaper 51/100 on Amazon United Kingdom — Worth a look. The niche generates £23K/yr across 104 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -33.9% over the last 90 days.
Search demand for Black Wallpaper on Amazon United Kingdom peaks in Jan–Feb–Oct–Nov, where the busiest month runs 2.2× the quietest.