black wallpaper
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($23K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great454.6avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.12–£20.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Market size
Bad£23K£23K/yr · 463K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, black wallpaper is a £23K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black wallpaper market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £50K–£60K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,004
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 68%
- Out of stock
- 11.2%
- Avg brand age
- 43 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
55 falling
Sellers
61
Top-5 brand share
33%
Top 20: 72%
Top-5 click share
22%
Top 20: 50%
Open market
62%
- Trafagala7%
- Tarwanear7%
- Arthome WALL DECOR7%
- SOPHIE LAURENCE7%
- Muriva6%
- Pamatio5%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -33.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.2×
Top black wallpaper search terms
- black wallpaper143K/yr
- black and white wallpaper78K/yr
- gothic wallpaper44K/yr
- black and gold wallpaper39K/yr
- black white wallpaper15K/yr
- black and silver wallpaper17K/yr
- black and grey wallpaper16K/yr
- black panel wallpaper16K/yr
- wallpaper black12K/yr
- cream and black wallpaper12K/yr
Top black wallpaper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tarwanear Plain Black Wallpaper for Bedroom Black Bedroom Wallpaper Matte Textured Plain Pattern Faux Distressed Wall Paper for Adults Kids Teenager Room Feature Wall
Tarwanear£4.144.5★103 rev
Arthome Peel and Stick Contact Paper Black Rose 44cmx3m Self-Adhesive Wallpaper Decorative Vinyl Film for Countertop Cabinets Furniture Surface and Wall Coverling Easy to Clean Removable
Arthome WALL DECOR£8.454.5★100 rev
Trafagala 3D Wall Panels Textured Wallpaper Black Embossed Wood Panel Effect Embossed Wallpaper Tartan Wallpapers Neutral Art Deco for Living Room Feature Wall Bedroom Ceilings
Trafagala£5.724.4★468 rev
Pamatio Plain Silk Pattern Textured Wallpaper Black Contemporary Nordic Luxury for Bedroom Living Room Hallway Study Adults - Matt Dark Grey Irregular Crack-Like Surface - 1 Roll(0.53 × 9.5 metres)
Pamatio£4.914.2★34 rev
Mercoy 40cm x 300cm Peel and Stick Wallpaper Black Self Adhesive Wallpaper Sticky Back Plastic Vinyl Removable Paper Decorative Living Room Bedroom Wall Table Thick Sticky Paper Furniture Stickers
Mercoy£8.514.0★366 rev
Newest
by launch date
MeenJewe Black Wallpaper 40 x 300 cm Peel and Stick Wallpaper Self-Adhesive Contact Paper Waterproof Vinyl Removable Wall Paper for Bedroom Cabinets Living Room Shelf Liner
MeenJewe£10.9118 rev
Pamatio Plain Silk Pattern Textured Wallpaper Black Contemporary Nordic Luxury for Bedroom Living Room Hallway Study Adults - Matt Dark Grey Irregular Crack-Like Surface - 1 Roll(0.53 × 9.5 metres)
Pamatio£4.9134 rev
Pamatio Black Plain Silk Pattern Textured Wallpaper Contemporary Nordic Luxury for Bedroom Living Room Hallway Study Adults - Irregular Crack-Like Surface - 1 Roll(0.53 × 9.5 metres)
Pamatio£5.792 rev
SOPHIE LAURENCE Black Gold Marble Wallpaper for Living Room Metallic Textured Vinyl Paste The Wall Heavy Weight
SOPHIE LAURENCE£10.7515 rev
Tarwanear Plain Black Wallpaper for Bedroom Black Bedroom Wallpaper Matte Textured Plain Pattern Faux Distressed Wall Paper for Adults Kids Teenager Room Feature Wall
Tarwanear£4.14103 rev
Trending
90-day click momentumTarwanear Plain Black Wallpaper for Bedroom Black Bedroom Wallpaper Matte Textured Plain Pattern Faux Distressed Wall Paper for Adults Kids Teenager Room Feature Wall
Tarwanear£4.144.5★
Pamatio Black Plain Silk Pattern Textured Wallpaper Contemporary Nordic Luxury for Bedroom Living Room Hallway Study Adults - Irregular Crack-Like Surface - 1 Roll(0.53 × 9.5 metres)
Pamatio£5.793.0★
MeenJewe Black Wallpaper 40 x 300 cm Peel and Stick Wallpaper Self-Adhesive Contact Paper Waterproof Vinyl Removable Wall Paper for Bedroom Cabinets Living Room Shelf Liner
MeenJewe£10.913.7★
snowchecking Decorative Black Floral Wallpaper Roll Waterproof Wallpaper for Kitchen Bedroom Living Room(45cm*3m)
snowchecking£6.592.5★
Abyssaly Black Vinyl Wrap Self Adhesive Wallpaper Wood Effect Sticky Back Plastic Roll for Furniture Removable Peel and Stick Wallpaper Decorative Furniture Kitchen 30cm X 200cm
Abyssaly£5.714.0★
What buyers say about black wallpaper
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, a great product thats both stylish and functional, providing excellent **value for money”
“Easy to use”
“Fair price”
“Looks very attractive”
“Looks amazing when installed”
“Has a good adhesion”
“Does the job”
“Beautiful wallpaper that is thick”
“Doesnt tear easily”
“I got this to update a tired looking white dressing table and love it so much now,wipes clean and was so easy to cut and put on”
What buyers complain about
“The was also not quite as sticky as I would have liked”
“Bad quality”
“looks so expensive”
“These looked quite thin”
“Horrible colour matching”
“The paint also comes off easily when flattening on to the wall”
“The picture looks small the item is a lot bigger with more white spaces”
“Quite fiddly to use”
“Issue with the design”
“Didnt even stay up 4 days”
Top return reasons
Common questions
- Is black wallpaper profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 104 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -33.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the black wallpaper niche?
- 55 brands and 61 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in black wallpaper?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 0.9%.
- When does demand for black wallpaper peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the black wallpaper niche?
- Listings span £4.12–£20.64; the average listing price is £9.94 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.