Black Towel Rail

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

3.9%

Market size, estimated

£77Ka year

Peak month

November1.6× the quietest month

Top search term

black towel rail86K searches a year

Listings sell for £11.94 on average, from £5.80 to £27.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.94 that is £1K to £3K a year per listing.

Average price

£11.94under the $15 to $100 sweet spot

Price range

£5.80–£27.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #78 within Bathroom Hardware. It carries 1,019 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

2.5%

Average rank

#78in Bathroom Hardware

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,019per listing

Listings tracked

45

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months