Black Towel Rail
MaybeThe top 5 products take only 34% of clicks. But demand is soft, at -14.3% this quarter, so Black Towel Rail is a Maybe.
- Flapen Score
- 51 / 100Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 4951
- Market size
- £77K/yr163K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 34%top-5 click share · 27 brands · 38 sellers
Flapen Score
Black Towel Rail against its category
The dotted line is the DIY & Tools average. Past it, Black Towel Rail is stronger. Inside it, weaker.
Market
The Black Towel Rail market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Towel Rail 163K times last year and spent an estimated £77K. The top 5 brands take 60% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £77Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- black towel rail86K searches a year
02 · Price
A sale here is worth £11.94.
Listings sell for £11.94 on average, from £5.80 to £27.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.94 that is £1K to £3K a year per listing.
- Average price
- £11.94under the $15 to $100 sweet spot
- Price range
- £5.80–£27.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #78 within Bathroom Hardware. It carries 1,019 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 2.5%
- Average rank
- #78in Bathroom Hardware
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,019per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Black Towel Rail products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DOKU Towel Rail Wall Mounted 60CM/24 Inch Stainless Steel Towel Holders for Bathrooms Matte Black Towel Bar Modern Towel Rack TowelHolder
- Price
- £9.73
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 2y ago

Sayayo Bathroom Towel Holder Hand Towel Ring Black Self Adhesive & Screw Towel Rail SUS304 Stainless Steel 12-inch Wall Mounted No Drilling EGJF030-B
- Price
- £9.01
- Rating
- 4.4/5
- Reviews
- 3,666
- Age
- 6y ago

Towel Holder Black Frosted Wall-Mounted Towel Ring in 304 Stainless Steel Round Towel Holder for Bathroom Kitchen (Black)
- Price
- £6.55
- Rating
- 4.6/5
- Reviews
- 1,093
- Age
- 5y ago

SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath Kitchen
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 4,205
- Age
- 3y ago

SAYAYO Black Hand Towel Holder 20CM Self Adhesive & Screw Small Towel Rail Wall Mounted Towel Ring SUS304 Stainless Steel No Drilling for Bathroom EGJF020-B-2023
- Price
- £7.57
- Rating
- 4.4/5
- Reviews
- 3,666
- Age
- 2y ago
Trending
90-day click momentum
Lightista Toilet Roll Holder and Towel Rail Set Set of 5 Black Bathroom Accessories Set Wall Mounted Bathroom Hardware Set Includes Toilet Paper Holder Towel Ring Towel Bar and Wall Hook
- Price
- £11.59
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 9mo ago

SetSail Adhesive Towel Holder for Bathroom Wall Matte Black Hand Towel Ring Stainless Steel Towel Hanger for Bathroom Kitchen
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 1y ago

Towel Rack Towel Storage Self Adhesive Towel Holder Wall Mounted Adjustable Bathroom Towel Storage Towel Rack Wall Mounted Black Towel Rail Bathroom Towel Holder No Drilling Bathroom Storage
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago

SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath Kitchen
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 4,205
- Age
- 3y ago

SAYAYO Hand Towel Holder Wall Mounted Black Towel Rail Self Adhesive & Screw Bathroom Towel Ring 20CM SUS304 Stainless Steel
- Price
- £9.75
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 1y ago
Newest
by launch date
Lightista Toilet Roll Holder and Towel Rail Set Set of 5 Black Bathroom Accessories Set Wall Mounted Bathroom Hardware Set Includes Toilet Paper Holder Towel Ring Towel Bar and Wall Hook
- Price
- £11.59
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 9mo ago

Toilet Roll Holder and Towel Rail Set Gypie 4 Pieces Black Bathroom Accessories Set Metal Bathroom Hardware Set Includes 24 Black Towel Rail Toilet Roll Holder Towel Ring and Wall Hook
- Price
- £13.43
- Rating
- 4.4/5
- Reviews
- 564
- Age
- 1y ago

SetSail Adhesive Towel Holder for Bathroom Wall Matte Black Hand Towel Ring Stainless Steel Towel Hanger for Bathroom Kitchen
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 1y ago

Towel Rails 50cm/20inch Wall mounted Matte Black Single Round Towel Bar in Bathroom Kitchen or Bedroom B39812K-50
- Price
- £14.23
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 1y ago

SAYAYO Hand Towel Holder Wall Mounted Black Towel Rail Self Adhesive & Screw Bathroom Towel Ring 20CM SUS304 Stainless Steel
- Price
- £9.75
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
38
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
34%
Top 20: 80%
Open market
36%
- SAYAYO27%
- DOKU HOME11%
- Mooche8%
- SetSail7%
- Lerkely7%
- Ruhetfam4%
Demand
Black Towel Rail search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Black Towel Rail search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black towel rail86K/yr
- black towel holder40K/yr
- towel rail black14K/yr
- towel holder black8K/yr
- black towel rail wall mounted7K/yr
- black bathroom towel rail5K/yr
- matt black towel rail3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Towel Rail
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Adhesive not great
adhesive not strong
Doesn't stick
Bad quality
cheap looking
Very cheap looking, doubt that they will last and one of the screws which must be pressed out by a machine malformed, fixing screws and raw plugs inadequate, its hard finding quality goods nowadays
slightly larger than it can take
Much to small
Caps are too big
Broke
it just fell apart
came off in 2 days
Dangerous, does NOT do as described
Not as described
Love
Lovely well made item
Very good quality bathroom set
Good quality
Sturdy and easy to install
Sturdy set
Very sturdy
Easy to put up
Easy to assemble
Easy to install
Excellent value for money
Worth the money
Good price
easy fit
Easy to fit
so easy to fit onto the wall
Return
2.1% Return rate 52% Fixable by listing
slightly larger than it can take
Much to small
Caps are too big
Adhesive not great
adhesive not strong
Doesn't stick
Bad quality
cheap looking
Very cheap looking, doubt that they will last and one of the screws which must be pressed out by a machine malformed, fixing screws and raw plugs inadequate, its hard finding quality goods nowadays
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Towel Rail questions
Answered from the same tracked data.








