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Black Towel Radiator

Fail

Demand is soft, at -33.4% this quarter, so Black Towel Radiator is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£43K/yr40K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
54%top-5 click share · 8 brands · 12 sellers

Flapen Score

Black Towel Radiator against its category

The dotted line is the DIY & Tools average. Past it, Black Towel Radiator is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Towel Radiator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Towel Radiator 40K times last year and spent an estimated £43K. The top 5 brands take 95% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
2.0%
Market size, estimated
£43Ka year
Peak month
October2.0× the quietest month
Top search term
black towel radiator21K searches a year

02 · Price

A sale here is worth £54.33.

Listings sell for £54.33 on average, from £11.49 to £90.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £54.33 that is £0 to £5K a year per listing.

Average price
£54.33inside the $15 to $100 sweet spot
Price range
£11.49–£90.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #61 within Building Supplies. It carries 220 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
57%
Out of stock, average day
12.9%
Average rank
#61in Building Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
220per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Black Towel Radiator products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 96%

Open market

3%

  • Go Bathrooms34%
  • Greened House33%
  • DuraTherm18%
  • NRG8%
  • EMKE2%
  • "N/A"2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Black Towel Radiator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Black Towel Radiator search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black towel radiator21K/yr
  • black bathroom radiator6K/yr
  • chrome radiator4K/yr
  • black heated towel rail4K/yr
  • anthracite towel radiator3K/yr
  • black towel rail radiator2K/yr
  • bathroom towel rail 500mm571/yr
  • black+towel+radiator15/yr

Reviews and returns

What reviews say buyers love and hate about Black Towel Radiator

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Advertised Vs Actual Product”
2.6%of orders come back
“Misleading and deceptive”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Towel Radiator questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data