Black Towel Radiator
FailDemand is soft, at -33.4% this quarter, so Black Towel Radiator is a Fail.
- Flapen Score
- 37 / 100Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 4937
- Market size
- £43K/yr40K searches / yr
- 90-day growth
- -33.4%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 12 sellers
Flapen Score
Black Towel Radiator against its category
The dotted line is the DIY & Tools average. Past it, Black Towel Radiator is stronger. Inside it, weaker.
Market
The Black Towel Radiator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Towel Radiator 40K times last year and spent an estimated £43K. The top 5 brands take 95% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -33.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £43Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- black towel radiator21K searches a year
02 · Price
A sale here is worth £54.33.
Listings sell for £54.33 on average, from £11.49 to £90.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £54.33 that is £0 to £5K a year per listing.
- Average price
- £54.33inside the $15 to $100 sweet spot
- Price range
- £11.49–£90.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #61 within Building Supplies. It carries 220 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 57%
- Out of stock, average day
- 12.9%
- Average rank
- #61in Building Supplies
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 220per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Black Towel Radiator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 770mm x 500mm
- Price
- £34.50
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago

DuraTherm 1200 x 500mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
- Price
- £83.07
- Rating
- 4.6/5
- Reviews
- 511
- Age
- 2y ago

Greened House Richmond Heated Towel Rail Black 400mm W x 800mm H
- Price
- £49.04
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago

Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 1200mm x 500mm
- Price
- £51.96
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago

Greened House Milano Black Heated Towel Rail 500mm W x 800mm H
- Price
- £35.80
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 14y ago
Trending
90-day click momentum
Heated Curved Black Towel Rail - For Luxurious Bathrooms - Efficient Towel Warmer & Storage Rack - Bathroom Radiator Towel Rail with Stylish Towel Holder - Easy Installation - H600mm x W400mm
- Price
- £65.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

DuraTherm 1200 x 600mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
- Price
- £90.96
- Rating
- 4.6/5
- Reviews
- 511
- Age
- 2y ago

Greened House Milano Black Heated Towel Rail 300mm W x 800mm H
- Price
- £31.59
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 3y ago

DuraTherm 1200 x 500mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
- Price
- £83.07
- Rating
- 4.6/5
- Reviews
- 511
- Age
- 2y ago

EMKE Modern Straight Towel Rail - Black 1200 x 500mm Wall/Floor Mounted Bathroom Heated Towel Rail
- Price
- £59.74
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 2y ago
Newest
by launch date
Greened House Richmond Heated Towel Rail Black 400mm W x 800mm H
- Price
- £49.04
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago

Greened House Richmond Heated Towel Rail Black 500mm W x 800mm H
- Price
- £53.98
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago

EMKE Modern Straight Towel Rail - Black 1200 x 500mm Wall/Floor Mounted Bathroom Heated Towel Rail
- Price
- £59.74
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 2y ago

Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 770mm x 500mm
- Price
- £34.50
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago

Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 1200mm x 500mm
- Price
- £51.96
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
12
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
3%
- Go Bathrooms34%
- Greened House33%
- DuraTherm18%
- NRG8%
- EMKE2%
- "N/A"2%
- Open — no brand owns it (2 brands, 3%)
Demand
Black Towel Radiator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.0×
Search terms
Top Black Towel Radiator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black towel radiator21K/yr
- black bathroom radiator6K/yr
- chrome radiator4K/yr
- black heated towel rail4K/yr
- anthracite towel radiator3K/yr
- black towel rail radiator2K/yr
- bathroom towel rail 500mm571/yr
- black+towel+radiator15/yr
Reviews and returns
What reviews say buyers love and hate about Black Towel Radiator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Misleading and deceptive
Misleading product image
will need replacing
Rusts under coating
Love
Simple to fit
Easy to fit
Perfect sizing for tight spaces
Good value for money
Good value
Great value for money
Product as described arrived in good time
As described thank you
Just like the pictures
Excellent radiator
Well made and looks fantastic
Fitted this a while ago still looks good quality product
Great radiator and does a fantastic job
gets hot pretty rapid
delivers excellent heat
Return
2.6% Return rate 78% Fixable by listing
Misleading and deceptive
Misleading product image
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Towel Radiator questions
Answered from the same tracked data.








