black towel radiator
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£54.33avg listing price — sweet spot $15–$100
Price range
Great£11.49–£90.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great219.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£43K£43K/yr · 40K searches
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black towel radiator is a £43K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black towel radiator market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £27K–£41K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 87%
- Out of stock
- 12.9%
- Avg brand age
- 55 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
12
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
3%
- Go Bathrooms34%
- Greened House33%
- DuraTherm18%
- NRG8%
- EMKE2%
- "N/A"2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top black towel radiator search terms
- black towel radiator21K/yr
- black bathroom radiator6K/yr
- chrome radiator4K/yr
- black heated towel rail4K/yr
- anthracite towel radiator3K/yr
- black towel rail radiator2K/yr
- bathroom towel rail 500mm571/yr
- black+towel+radiator15/yr
Top black towel radiator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 770mm x 500mm
Go Bathrooms£34.504.5★192 rev
DuraTherm 1200 x 500mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
DuraTherm£83.074.6★511 rev
Greened House Richmond Heated Towel Rail Black 400mm W x 800mm H
Greened House£49.044.7★32 rev
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 1200mm x 500mm
Go Bathrooms£51.964.5★192 rev
Greened House Milano Black Heated Towel Rail 500mm W x 800mm H
Greened House£35.804.7★223 rev
Newest
by launch dateGreened House Richmond Heated Towel Rail Black 400mm W x 800mm H
Greened House£49.0432 rev
Greened House Richmond Heated Towel Rail Black 500mm W x 800mm H
Greened House£53.9832 rev
EMKE Modern Straight Towel Rail - Black 1200 x 500mm Wall/Floor Mounted Bathroom Heated Towel Rail
EMKE£59.7468 rev
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 770mm x 500mm
Go Bathrooms£34.50192 rev
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 1200mm x 500mm
Go Bathrooms£51.96192 rev
Trending
90-day click momentum
Heated Curved Black Towel Rail - For Luxurious Bathrooms - Efficient Towel Warmer & Storage Rack - Bathroom Radiator Towel Rail with Stylish Towel Holder - Easy Installation - H600mm x W400mm
UK Radiators£65.825.0★
DuraTherm 1200 x 600mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
DuraTherm£90.964.6★
Greened House Milano Black Heated Towel Rail 300mm W x 800mm H
Greened House£31.594.7★
DuraTherm 1200 x 500mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
DuraTherm£83.074.6★
EMKE Modern Straight Towel Rail - Black 1200 x 500mm Wall/Floor Mounted Bathroom Heated Towel Rail
EMKE£59.744.7★
What buyers say about black towel radiator
What buyers praise and complain about, mined from review topics.What buyers love
“Simple to fit”
“Good value for money”
“Product as described arrived in good time”
“Excellent radiator”
“Great radiator and does a fantastic job”
“Looks amazing”
“Easy to install, looks great and is the right size for our en suite bathroom”
“gets hot pretty rapid”
What buyers complain about
“Misleading and deceptive”
“will need replacing”
“Rusts under coating”
Top return reasons
Common questions
- Is black towel radiator profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 23 tracked products. 90-day search growth is -33.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the black towel radiator niche?
- 8 brands and 12 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in black towel radiator?
- Top complaints mined from reviews: Advertised Vs Actual Product, Maintenance And Repair, Rusts/Corrodes. The return rate is 2.6%.
- When does demand for black towel radiator peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the black towel radiator niche?
- Listings span £11.49–£90.96; the average listing price is £54.33 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.