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Black Towel Radiator

Fail

Demand is soft, at -33.4% this quarter, so Black Towel Radiator is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£43K/yr40K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
54%top-5 click share · 8 brands · 12 sellers

Flapen Score

Black Towel Radiator against its category

The dotted line is the DIY & Tools average. Past it, Black Towel Radiator is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Towel Radiator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Towel Radiator 40K times last year and spent an estimated £43K. The top 5 brands take 95% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
2.0%
Market size, estimated
£43Ka year
Peak month
October2.0× the quietest month
Top search term
black towel radiator21K searches a year

02 · Price

A sale here is worth £54.33.

Listings sell for £54.33 on average, from £11.49 to £90.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £54.33 that is £0 to £5K a year per listing.

Average price
£54.33inside the $15 to $100 sweet spot
Price range
£11.49–£90.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #61 within Building Supplies. It carries 220 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
57%
Out of stock, average day
12.9%
Average rank
#61in Building Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
220per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Black Towel Radiator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

3%

  • Go Bathrooms34%
  • Greened House33%
  • DuraTherm18%
  • NRG8%
  • EMKE2%
  • "N/A"2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Black Towel Radiator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Black Towel Radiator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black towel radiator21K/yr
  • black bathroom radiator6K/yr
  • chrome radiator4K/yr
  • black heated towel rail4K/yr
  • anthracite towel radiator3K/yr
  • black towel rail radiator2K/yr
  • bathroom towel rail 500mm571/yr
  • black+towel+radiator15/yr

Reviews and returns

What reviews say buyers love and hate about Black Towel Radiator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.20

Misleading and deceptive

Misleading product image

Maintenance And Repair17%−0.07

will need replacing

Rusts/Corrodes17%−0.07

Rusts under coating

Love

Size-Overall32%+1.23

Simple to fit

Easy to fit

Perfect sizing for tight spaces

Value For Money19%+1.45

Good value for money

Good value

Great value for money

Advertised Vs Actual Product12%−0.20

Product as described arrived in good time

As described thank you

Just like the pictures

Quality-Overall11%+0.72

Excellent radiator

Well made and looks fantastic

Fitted this a while ago still looks good quality product

Heating9%+0.59

Great radiator and does a fantastic job

gets hot pretty rapid

delivers excellent heat

Return

2.6% Return rate 78% Fixable by listing

Size-Overall65%██▆▆█▆
Compatibility-Overall8%▁▁█▅▁▅
Color4%▁▇█▁██
Advertised Vs Actual Product4%██▁▇█▁

Misleading and deceptive

Misleading product image

Defective Material/Parts3%▁█▅▇▁▁

FAQ

Common Black Towel Radiator questions

Answered from the same tracked data.