Is black towel holder profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (44/100).

How competitive is the black towel holder niche?

19 brands and 26 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in black towel holder?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Size-Overall. The return rate is 1.8%.

When does demand for black towel holder peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the black towel holder niche?

Listings span £5.60–£16.77; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 1,427 reviews — the moat a new listing must climb.

black towel holder

Skip it

Soft demand (-33.4% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,427.39

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.42

avg listing price — sweet spot $15–$100

Price range

Bad£5.60–£16.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£54K

£54K/yr · 73K searches

Growth

Bad-33.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, black towel holder is a £54K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

black towel holder market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £38K–£47K; units × avg price
Conversion rate: 7.8%
Avg BSR: #22
Page quality: 0%
Prime: 96%
Sponsored: 87%
Out of stock: 3.4%
Avg brand age: 34 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

30%

SetSail24%
SAYAYO18%
Lerkely12%
JTZXJJX7%
AMMIY5%
Direct Online Houseware4%

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — -33.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top black towel holder search terms

black towel holder40K/yr -26.5%5.6% conv.
black hand towel holder8K/yr -27.1%6.2% conv.
black towel ring14K/yr -65.3%9.3% conv.
towel holder black8K/yr -4.6%4.2% conv.
black bathroom towel holder3K/yr -14.1%4.1% conv.

All search terms

Top black towel holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath Kitchen

SetSail£6.754.6★4,205 rev

Towel Holder Black Frosted Wall-Mounted Towel Ring in 304 Stainless Steel Round Towel Holder for Bathroom Kitchen (Black)

Lerkely£6.554.6★1,093 rev

SAYAYO Black Hand Towel Holder 20CM Self Adhesive & Screw Small Towel Rail Wall Mounted Towel Ring SUS304 Stainless Steel No Drilling for Bathroom EGJF020-B-2023

SAYAYO£7.574.4★3,666 rev

Stainless Steel Square Towel Ring for Bathroom - Bathroom Hanging Ring - Black

JTZXJJX£7.544.5★151 rev

SetSail Adhesive Towel Holder for Bathroom Wall Matte Black Hand Towel Ring Stainless Steel Towel Hanger for Bathroom Kitchen

SetSail£6.614.2★593 rev

Newest

by launch date

Black Towel Ring STWWO 304 Stainless Steel 6.6 Self Adhesive Hand Towel Holder for Bathroom Kitchen No Drill Required Bathroom Accessories

STWWO£10.05476 rev

9mo ago

Towel Ring - Thicken SUS 304 Stainless Steel Towel Holder Towel Racks for Bathroom Square Modern Design Hand Towel Holder Contemporary Hand Towel Bar (Black)

DIRXVMC£9.0420 rev

11mo ago

DIYZON Towel Ring with Shelf Stainless Steel Bath Towel Rings Self Adhesive Hand Towel Ring for Bathroom Wall Mounted Towel Hanger for Bathroom Kitchen (Black)

DIYZON£10.84104 rev

11mo ago

Aikzik Large Self Adhesive Hooks 4 Pack Over 10kg Load - Stick on Hooks Heavy Duty Stainless Steel Strong Sticky for Hanging Towel Coat Robe Tea Towel Holder for Door or on Wall - Black

Aikzik£9.411,498 rev

1y ago

Toilet Roll Holder and Towel Rail Set Gypie 4 Pieces Black Bathroom Accessories Set Metal Bathroom Hardware Set Includes 24 Black Towel Rail Toilet Roll Holder Towel Ring and Wall Hook

Gypie£13.43564 rev

1y ago

What buyers say about black towel holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“This is really well made”

Assembly/Installation15%

“Easy to assemble”

Value For Money12%

“Good value for money”

Strength8%

“Sturdy and easy to install”

Size-Overall7%

“easy fit”

Adhesion/Stickiness6%

“The adhesive is strong”

Advertised Vs Actual Product6%

“As advertised”

Design-Overall3%

“Great size and design for all household purposes”

Ease Of Use3%

“Easy and convenient”

Durability2%

“very durable”

What buyers complain about

Adhesion/Stickiness27%

“Adhesive not great”

Durability11%

“Broke”

Size-Overall7%

“slightly larger than it can take”

Quality-Overall7%

“Not great quality”

Strength4%

“They are not heavy duty”

Weight Heavy4%

“much heavier than my jacket”

Paint Quality3%

“does not say in product description that not for painted walls”

Mounting3%

“The mounting is loose even when screwed completely”

Color2%

“Wrong colour came”

Advertised Vs Actual Product2%

“Dangerous, does NOT do as described”

Top return reasons

Size-Overall35%

Adhesion/Stickiness16%

Defective Material/Parts8%

Color6%

Quality-Overall6%

Add-Ons/Attachments3%