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Black Towel Holder

Fail

Demand is soft, at -33.4% this quarter, so Black Towel Holder is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£54K/yr73K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
54%top-5 click share · 19 brands · 26 sellers

Flapen Score

Black Towel Holder against its category

The dotted line is the DIY & Tools average. Past it, Black Towel Holder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Towel Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Towel Holder 73K times last year and spent an estimated £54K. The top 5 brands take 66% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
7.8%
Market size, estimated
£54Ka year
Peak month
February1.5× the quietest month
Top search term
black towel holder40K searches a year

02 · Price

A sale here is worth £9.42.

Listings sell for £9.42 on average, from £5.60 to £16.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.42 that is £942 to £2K a year per listing.

Average price
£9.42under the $15 to $100 sweet spot
Price range
£5.60–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£942–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #22 within Bathroom Hardware. It carries 1,427 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
3.4%
Average rank
#22in Bathroom Hardware
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,427per listing
Listings tracked
23

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Towel Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 97%

Open market

30%

  • SetSail24%
  • SAYAYO18%
  • Lerkely12%
  • JTZXJJX7%
  • AMMIY5%
  • Direct Online Houseware4%

Demand

Black Towel Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Black Towel Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black towel holder40K/yr
  • black hand towel holder8K/yr
  • black towel ring14K/yr
  • towel holder black8K/yr
  • black bathroom towel holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Towel Holder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Adhesion/Stickiness”
1.8%of orders come back
“Adhesive not great”
A buyer, on “Adhesion/Stickiness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Towel Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data