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Black Towel Holder

Fail

Demand is soft, at -33.4% this quarter, so Black Towel Holder is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£54K/yr73K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
54%top-5 click share · 19 brands · 26 sellers

Flapen Score

Black Towel Holder against its category

The dotted line is the DIY & Tools average. Past it, Black Towel Holder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Towel Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Towel Holder 73K times last year and spent an estimated £54K. The top 5 brands take 66% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
7.8%
Market size, estimated
£54Ka year
Peak month
February1.5× the quietest month
Top search term
black towel holder40K searches a year

02 · Price

A sale here is worth £9.42.

Listings sell for £9.42 on average, from £5.60 to £16.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.42 that is £942 to £2K a year per listing.

Average price
£9.42under the $15 to $100 sweet spot
Price range
£5.60–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£942–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #22 within Bathroom Hardware. It carries 1,427 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
3.4%
Average rank
#22in Bathroom Hardware
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,427per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Towel Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

30%

  • SetSail24%
  • SAYAYO18%
  • Lerkely12%
  • JTZXJJX7%
  • AMMIY5%
  • Direct Online Houseware4%

Demand

Black Towel Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Black Towel Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black towel holder40K/yr
  • black hand towel holder8K/yr
  • black towel ring14K/yr
  • towel holder black8K/yr
  • black bathroom towel holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Towel Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness27%−0.15

Adhesive not great

Doesn't stick

adhesive not strong

Durability11%−0.12

Broke

it just fell apart

came off in 2 days

Size-Overall7%

slightly larger than it can take

Much to small

Fitting too short to connect 2 parts together

Quality-Overall7%+0.64

Not great quality

More money wasted on poor quality products on Amazon

Very poor quality

Strength4%+0.28

They are not heavy duty

a bit flimsy

Broke

Love

Quality-Overall21%+0.64

This is really well made

Very good quality bathroom set

Good quality

Assembly/Installation15%+1.53

Easy to assemble

Easy to put up

Easy to install

Value For Money12%+0.75

Good value for money

reasonably priced

Good price

Strength8%+0.28

Sturdy and easy to install

Sturdy and solid

Sturdy set

Size-Overall7%

easy fit

Easy to fit

so easy to fit onto the wall

Return

1.8% Return rate 49% Fixable by listing

Size-Overall35%█▅▆▆▅▅

slightly larger than it can take

Much to small

Fitting too short to connect 2 parts together

Adhesion/Stickiness16%▅▆▆█▇█

Adhesive not great

Doesn't stick

adhesive not strong

Defective Material/Parts8%▂▆█▇▇█
Color6%▅█▄▄▂▄

Wrong colour came

Quality-Overall6%██▃▄▄▃

Not great quality

More money wasted on poor quality products on Amazon

Very poor quality

FAQ

Common Black Towel Holder questions

Answered from the same tracked data.