Skip to content

Black Towel Holder

soft demand (-33.4% this quarter) — Black Towel Holder doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 13Growth 8Conversion 78Competition 51Returns 79Price range 16Avg price 29Brand share 66Review moat 52Quality gap 57
This niche Category average

Is Black Towel Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Towel Holder is a £54K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 44/100.

Black Towel Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.4% over the last 90 days and 7.8% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr5K
Search volume / yr-33.4%73K
Conversion rate7.8%
Avg price£9.42

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers19 · 26
Top-5 product click share54%
Open market34%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews1,427

Top Black Towel Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

30%

  • SetSail24%
  • SAYAYO18%
  • Lerkely12%
  • JTZXJJX7%
  • AMMIY5%
  • Direct Online Houseware4%

Black Towel Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR7.8%Products23Brands19Top 5 Brands66%OOS Rate3.4%Rating4.4★Reviews1,427Avg BSR#22
2K2KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Black Towel Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black towel holder40K/yr
  • black hand towel holder8K/yr
  • black towel ring14K/yr
  • towel holder black8K/yr
  • black bathroom towel holder3K/yr

What reviews say buyers love and hate about Black Towel Holder

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall21%

This is really well made

Assembly/Installation15%

Easy to assemble

Value For Money12%

Good value for money

Strength8%

Sturdy and easy to install

Size-Overall7%

easy fit

What buyers complain about

70% of reviews
Adhesion/Stickiness27%

Adhesive not great

Durability11%

Broke

Size-Overall7%

slightly larger than it can take

Quality-Overall7%

Not great quality

Strength4%

They are not heavy duty

Black Towel Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Adhesion/Stickiness
16%
3Defective Material/Parts
8%
4Color
6%
5Quality-Overall
6%

Common Black Towel Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Towel Holder 44/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -33.4% over the last 90 days.
Search demand for Black Towel Holder on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.