Black Towel Holder
FailDemand is soft, at -33.4% this quarter, so Black Towel Holder is a Fail.
- Flapen Score
- 44 / 100Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 4944
- Market size
- £54K/yr73K searches / yr
- 90-day growth
- -33.4%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 26 sellers
Flapen Score
Black Towel Holder against its category
The dotted line is the DIY & Tools average. Past it, Black Towel Holder is stronger. Inside it, weaker.
Market
The Black Towel Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Towel Holder 73K times last year and spent an estimated £54K. The top 5 brands take 66% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -33.4%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £54Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- black towel holder40K searches a year
02 · Price
A sale here is worth £9.42.
Listings sell for £9.42 on average, from £5.60 to £16.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.42 that is £942 to £2K a year per listing.
- Average price
- £9.42under the $15 to $100 sweet spot
- Price range
- £5.60–£16.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £942–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #22 within Bathroom Hardware. It carries 1,427 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 96%
- Out of stock, average day
- 3.4%
- Average rank
- #22in Bathroom Hardware
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,427per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Black Towel Holder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath Kitchen
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 4,205
- Age
- 3y ago

Towel Holder Black Frosted Wall-Mounted Towel Ring in 304 Stainless Steel Round Towel Holder for Bathroom Kitchen (Black)
- Price
- £6.55
- Rating
- 4.6/5
- Reviews
- 1,093
- Age
- 5y ago

SAYAYO Black Hand Towel Holder 20CM Self Adhesive & Screw Small Towel Rail Wall Mounted Towel Ring SUS304 Stainless Steel No Drilling for Bathroom EGJF020-B-2023
- Price
- £7.57
- Rating
- 4.4/5
- Reviews
- 3,666
- Age
- 2y ago

Stainless Steel Square Towel Ring for Bathroom - Bathroom Hanging Ring - Black
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 3y ago

SetSail Adhesive Towel Holder for Bathroom Wall Matte Black Hand Towel Ring Stainless Steel Towel Hanger for Bathroom Kitchen
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 1y ago
Trending
estimated 90-day click momentum
Black Towel Ring STWWO 304 Stainless Steel 6.6 Self Adhesive Hand Towel Holder for Bathroom Kitchen No Drill Required Bathroom Accessories
- Price
- £10.05
- Rating
- 4.8/5
- Reviews
- 476
- Age
- 9mo ago

Aikzik Large Self Adhesive Hooks 4 Pack Over 10kg Load - Stick on Hooks Heavy Duty Stainless Steel Strong Sticky for Hanging Towel Coat Robe Tea Towel Holder for Door or on Wall - Black
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 1,498
- Age
- 1y ago

Towel Rack Towel Storage Self Adhesive Towel Holder Wall Mounted Adjustable Bathroom Towel Storage Towel Rack Wall Mounted Black Towel Rail Bathroom Towel Holder No Drilling Bathroom Storage
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago

SetSail Adhesive Towel Holder for Bathroom Wall Matte Black Hand Towel Ring Stainless Steel Towel Hanger for Bathroom Kitchen
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 1y ago

SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath Kitchen
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 4,205
- Age
- 3y ago
Newest
by launch date
Black Towel Ring STWWO 304 Stainless Steel 6.6 Self Adhesive Hand Towel Holder for Bathroom Kitchen No Drill Required Bathroom Accessories
- Price
- £10.05
- Rating
- 4.8/5
- Reviews
- 476
- Age
- 9mo ago

Towel Ring - Thicken SUS 304 Stainless Steel Towel Holder Towel Racks for Bathroom Square Modern Design Hand Towel Holder Contemporary Hand Towel Bar (Black)
- Price
- £9.04
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 11mo ago

DIYZON Towel Ring with Shelf Stainless Steel Bath Towel Rings Self Adhesive Hand Towel Ring for Bathroom Wall Mounted Towel Hanger for Bathroom Kitchen (Black)
- Price
- £10.84
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 11mo ago

Aikzik Large Self Adhesive Hooks 4 Pack Over 10kg Load - Stick on Hooks Heavy Duty Stainless Steel Strong Sticky for Hanging Towel Coat Robe Tea Towel Holder for Door or on Wall - Black
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 1,498
- Age
- 1y ago

Toilet Roll Holder and Towel Rail Set Gypie 4 Pieces Black Bathroom Accessories Set Metal Bathroom Hardware Set Includes 24 Black Towel Rail Toilet Roll Holder Towel Ring and Wall Hook
- Price
- £13.43
- Rating
- 4.4/5
- Reviews
- 564
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
26
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 97%
Open market
30%
- SetSail24%
- SAYAYO18%
- Lerkely12%
- JTZXJJX7%
- AMMIY5%
- Direct Online Houseware4%
Demand
Black Towel Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Black Towel Holder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black towel holder40K/yr
- black hand towel holder8K/yr
- black towel ring14K/yr
- towel holder black8K/yr
- black bathroom towel holder3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Towel Holder
We read the reviews and the return reasons for every product selling here.
“Adhesive not great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Towel Holder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








