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Black Toilet Roll Holder Free Standing

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -23.6% this quarter, so Black Toilet Roll Holder Free Standing is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£118K/yr109K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
34%top-5 click share · 32 brands · 55 sellers

Flapen Score

Black Toilet Roll Holder Free Standing against its category

The dotted line is the DIY & Tools average. Past it, Black Toilet Roll Holder Free Standing is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Toilet Roll Holder Free Standing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Toilet Roll Holder Free Standing 109K times last year and spent an estimated £118K. The top 5 brands take 61% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
8.4%
Market size, estimated
£118Ka year
Peak month
April1.3× the quietest month
Top search term
black toilet roll holder free standing35K searches a year

02 · Price

A sale here is worth £13.00.

Listings sell for £13.00 on average, from £5.80 to £32.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.00 that is £1K to £3K a year per listing.

Average price
£13.00under the $15 to $100 sweet spot
Price range
£5.80–£32.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #110 within Bathroom Hardware. It carries 981 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
8.2%
Average rank
#110in Bathroom Hardware
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
981per listing
Listings tracked
53

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Toilet Roll Holder Free Standing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

55

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

34%

Top 20: 76%

Open market

35%

  • niffgaff29%
  • HOMEZI12%
  • songsoso10%
  • Crystals5%
  • FB FunkyBuys5%
  • Taylor & Brown4%

Demand

Black Toilet Roll Holder Free Standing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Toilet Roll Holder Free Standing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black toilet roll holder free standing35K/yr
  • toilet roll holder free standing black12K/yr
  • chrome free standing toilet roll holder7K/yr
  • chrome toilet roll holder free standing9K/yr
  • stainless steel free standing toilet roll holder6K/yr
  • black free standing toilet roll holder7K/yr
  • toilet roll holder free standing chrome6K/yr
  • chrome freestanding toilet roll holder4K/yr
  • black toilet roll stand6K/yr
  • free standing toilet roll holder black5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Toilet Roll Holder Free Standing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.04

poor quality and parts damaged/missing

Awful quality

Cheap quality

Strength15%−0.03

Not sturdy

Very flimsy

Not strong enough

Size-Overall10%−0.11

Very small

Too short

a big too short

Durability7%−0.14

Falls apart

not durable

Broken

Assembly/Installation6%+1.44

Assembly made difficult

Unable to assemble

Tricky to assemble

Love

Quality-Overall22%−0.04

Excellent item, as described

Straightforward product that looks good

Excellent product

Assembly/Installation17%+1.44

Assembly is easy

Simple assembly

Easy assemble

Strength13%−0.03

It has a sturdy base

Strong and sturdy

Solid, firm base

Value For Money9%+1.07

Good Price

Excellent value for money

Great value

Advertised Vs Actual Product8%+0.87

Exactly what I needed

Better than I was expecting

As described

Return

1.3% Return rate 27% Fixable by listing

Size-Overall18%▆▇▆▇██

Very small

Too short

a big too short

Defective Material/Parts16%█▇▇▇▆▇
Strength12%█▇▇▇▅█

Not sturdy

Very flimsy

Not strong enough

Quality-Overall10%▅▅█▅▆▆

poor quality and parts damaged/missing

Awful quality

Cheap quality

Assembly/Installation9%█▆▇▆█▄

Assembly made difficult

Unable to assemble

Tricky to assemble

FAQ

Common Black Toilet Roll Holder Free Standing questions

Answered from the same tracked data.