black toilet roll holder
Skip itPrices mostly outside the sweet spot ($3.30–$12.66) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£207K£207K/yr · 293K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,594.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.30–£12.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black toilet roll holder is a £207K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
black toilet roll holder market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £174K–£218K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 6.2%
- Avg brand age
- 32 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
22
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
16%
- HITSLAM34%
- Ibergrif20%
- Aikzik14%
- niffgaff7%
- SAYAYO6%
- Katezon3%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top black toilet roll holder search terms
- black toilet roll holder194K/yr
- toilet roll holder black52K/yr
- matt black toilet roll holder16K/yr
- black toilet roll holder wall mounted7K/yr
- black toilet paper holder8K/yr
- self adhesive toilet roll holder black4K/yr
- black loo roll holder4K/yr
- stick on toilet roll holder black4K/yr
- wall mounted black toilet roll holder3K/yr
Top black toilet roll holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ibergrif Black Chrome Wall Mounted Toilet Roll Holder
Ibergrif£4.194.4★10,948 rev
HITSLAM Toilet Roll Holder Matte Black Wall Mounted Premium 304 Stainless Steel Toilet Paper Holder for Bathroom Rustproof Square
HITSLAM£7.824.6★6,431 rev
HITSLAM Matte Black Toilet Roll Holder with Phone Shelf Stick on Toilet Paper Holder for Bathroom SUS 304 Stainless Steel Two Installation of Self-Adhesive and Wall Mounted
HITSLAM£8.084.6★7,398 rev
HITSLAM Black Toilet Roll Holder Wall Mounted SUS 304 Stainless Steel Matte Black Toilet Paper Holder Waterproof Rotateproof Tissue-Holder for Bathroom
HITSLAM£8.324.5★7,180 rev
Aikzik Toilet Roll Holder - No Drilling Premium 304 Stainless Steel Toilet Paper Holder Self Adhesive for Bathroom & Kitchen Strong Adhesiveness and Waterproof Black
Aikzik£8.614.6★2,439 rev
Newest
by launch date
Nicoman Toilet Roll Holder Wall Mounted Matte Black Toilet Paper Holder Rustproof Metal Bathroom Tissue Holder Industrial Modern Design Easy Installation
Nicoman£3.309 rev
Matte Black Toilet Roll Holder Wall Mounted - Durable SUS 304 Stainless Steel Waterproof and Rustproof Design Anti-Rotate Suction Toilet Roll Holder for Bathroom Use
PaYuanRaoTi£6.914 rev
Mooche Black Toilet Roll Holder Wall Mounted Toilet Paper Holder SUS304 Stainless Steel Matte Black Toilet Roll Holders for Bathroom Kitchen Toilet Living Room (17.6CM)
Mooche£9.0183 rev
Aikzik Toilet Roll Holder Wall Mounted Premium 304 Stainless Steel Toilet Paper Holder Self Adhesive and 2 Adhesive Hooks for Bathroom & Kitchen Strong Adhesiveness and Waterproof Black
Aikzik£11.646,211 rev
JIEYUCHU Black Toilet Roll Holder Self Adhesive Toilet Paper Holder 304 Stainless Steel Chrome Toilet Paper Holder Waterproof for Bathroom
JIEYUCHU£6.1664 rev
Trending
90-day click momentumNicoman Toilet Roll Holder Wall Mounted Matte Black Toilet Paper Holder Rustproof Metal Bathroom Tissue Holder Industrial Modern Design Easy Installation
Nicoman£3.303.2★
Matte Black Toilet Roll Holder Wall Mounted - Durable SUS 304 Stainless Steel Waterproof and Rustproof Design Anti-Rotate Suction Toilet Roll Holder for Bathroom Use
PaYuanRaoTi£6.914.1★
Free-Standing Toilet Roll Holder with Top Shelf Holds 4 Rolls Stainless Steel Bathroom Toilet Paper Dispenser
songsoso£12.084.3★
Mooche Black Toilet Roll Holder Wall Mounted Toilet Paper Holder SUS304 Stainless Steel Matte Black Toilet Roll Holders for Bathroom Kitchen Toilet Living Room (17.6CM)
Mooche£9.014.7★
Jnnicong Toilet Roll Holder With Shelf Black Toilet Paper Holder Toilet Roll Holder Wall MountedBathroom Adhesive Toilet Paper Holder SUS 304 Stainless Steel Modern Paper Towel Holder.
Jnnicong£10.654.4★
What buyers say about black toilet roll holder
What buyers praise and complain about, mined from review topics.What buyers love
“Decent bit of kit”
“Good adhesion”
“Easy installation”
“Sturdy and easy to install”
“Fantastic Price”
“Easy to fit and looks good”
“As advertised”
“Easy to use”
“clever design and I would certainly recommend it”
“This was fine, didn't rust”
What buyers complain about
“not durable”
“Poor Adhesive”
“Rubbish”
“Not sturdy”
“£10 seems abit much”
“The mounting is loose even when screwed completely”
“Pulled off our paint in the bathroom”
“The screw sheared off on assembly”
“It says suitable for kitchen rolls. It's not. They fall off”
“WISH I HAD FITTED IT SOONER”
Top return reasons
Common questions
- Is black toilet roll holder profitable to sell on Amazon United Kingdom?
- The niche generates £207K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the black toilet roll holder niche?
- 16 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in black toilet roll holder?
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 1.2%.
- When does demand for black toilet roll holder peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the black toilet roll holder niche?
- Listings span £3.30–£12.66; the average listing price is £8.72 (sweet spot $15–$100). The average incumbent carries 2,594 reviews — the moat a new listing must climb.