Skip to content

Black Toilet Roll Holder

Fail

Prices span $3.30–$12.66, mostly outside the sweet spot, so Black Toilet Roll Holder is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£207K/yr293K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
56%top-5 click share · 16 brands · 22 sellers

Flapen Score

Black Toilet Roll Holder against its category

The dotted line is the DIY & Tools average. Past it, Black Toilet Roll Holder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Toilet Roll Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Toilet Roll Holder 293K times last year and spent an estimated £207K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
8.1%
Market size, estimated
£207Ka year
Peak month
February1.5× the quietest month
Top search term
black toilet roll holder194K searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £3.30 to £12.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.72 that is £7K to £9K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£3.30–£12.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #89 within Bathroom Hardware. It carries 2,594 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#89in Bathroom Hardware
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,594per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Black Toilet Roll Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£83K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

22

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

16%

  • HITSLAM34%
  • Ibergrif20%
  • Aikzik14%
  • niffgaff7%
  • SAYAYO6%
  • Katezon3%
  • Open — no brand owns it (10 brands, 16%)

Demand

Black Toilet Roll Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Black Toilet Roll Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black toilet roll holder194K/yr
  • toilet roll holder black52K/yr
  • matt black toilet roll holder16K/yr
  • black toilet roll holder wall mounted7K/yr
  • black toilet paper holder8K/yr
  • self adhesive toilet roll holder black4K/yr
  • black loo roll holder4K/yr
  • stick on toilet roll holder black4K/yr
  • wall mounted black toilet roll holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Toilet Roll Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.23

not durable

Falls apart

Failed after 1 month

Adhesion/Stickiness19%−0.06

Poor Adhesive

Doesnt stick well

Did not stick

Quality-Overall9%

Rubbish

Junk

Very poor build quality

Strength6%+0.58

Not sturdy

Flimsy and wobbly

The pieces are pieces together cheaply so it is not sturdy at all if you have children

Value For Money5%+0.39

£10 seems abit much

Expensive

Not worth the money

Love

Quality-Overall18%

Decent bit of kit

Excellent item, as described

Decent quality

Adhesion/Stickiness12%−0.06

Good adhesion

Good sticky

Sticks well

Assembly/Installation11%+1.10

Easy installation

easy assembly

Very easy to assemble

Strength11%+0.58

Sturdy and easy to install

The holder is well built

it is sturdy

Value For Money10%+0.39

Fantastic Price

Excellent value

reasonably priced

Return

1.2% Return rate 37% Fixable by listing

Size-Overall25%▇▆▇██▆

WISH I HAD FITTED IT SOONER

Not good for anything larger than toilet roll

a big too short

Adhesion/Stickiness18%█▇▆▆▆▆

Poor Adhesive

Doesnt stick well

Did not stick

Defective Material/Parts7%█▆▆▇▄▆
Quality-Overall6%▅▇▆▆██

Rubbish

Junk

Very poor build quality

Functionality-Overall5%▇▇█▄▄▇

FAQ

Common Black Toilet Roll Holder questions

Answered from the same tracked data.