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Black Tape

Fail

Prices span $1.35–$8.92, mostly outside the sweet spot, so Black Tape is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£105K/yr144K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
55%top-5 click share · 16 brands · 97 sellers

Flapen Score

Black Tape against its category

The dotted line is the DIY & Tools average. Past it, Black Tape is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Tape 144K times last year and spent an estimated £105K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
17.4%
Market size, estimated
£105Ka year
Peak month
November1.4× the quietest month
Top search term
black tape90K searches a year

02 · Price

A sale here is worth £4.19.

Listings sell for £4.19 on average, from £1.35 to £8.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £4.19 that is £5K to £6K a year per listing.

Average price
£4.19under the $15 to $100 sweet spot
Price range
£1.35–£8.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #28 within Adhesives & Sealers. It carries 5,672 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#28in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,672per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

97

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

30%

  • Duck21%
  • GORILLA18%
  • Faithfull10%
  • Fyguard8%
  • WINSOME7%
  • TUOTDE6%

Demand

Black Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black tape90K/yr
  • black tape strong17K/yr
  • black tape waterproof11K/yr
  • black waterproof tape8K/yr
  • strong black tape5K/yr
  • black sticky tape3K/yr
  • black adhesive tape4K/yr
  • tape black3K/yr
  • black sellotape3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness37%−0.24

Poor adhesive

DOES NOT STICK

Poor quality adhesive

Quality-Overall7%+0.67

Tape of differing quality

Absolutely rubbish

Low quality

Value For Money5%+1.46

Slightly overpriced in my Opinion

it's awfully expensive

it is much more expensive

Thickness5%−0.02

is not as thick as the brands I have purchased off the shelf at my local hardware store

Thin material

It's not as thick

Durability4%−0.02

rips easily

it fell off after 2 days

Doesn't last

Love

Adhesion/Stickiness35%−0.24

Great adhesion

Sticks great

The adhesive is strong

Quality-Overall12%+0.67

Good Quality and delivered on time

Excellent Product

Good quality for indoor use

Value For Money11%+1.46

Best Price

Good value for money

Reasonably priced

Advertised Vs Actual Product8%+1.09

As advertised

Exactly what I wanted

As described

Strength6%+0.56

its solid as a rock

Good strength

Strong Tape

Return

0.2% Return rate 43% Fixable by listing

Adhesion/Stickiness31%▇█▆▄▆▆

Poor adhesive

DOES NOT STICK

Poor quality adhesive

Size-Overall28%▆▅▅▆▅█

Not fit for purpose

watch out it's not as wide as it looks

Tiny

Advertised Vs Actual Product8%▄▁▃▇█▅

Not what it says on the tin

I neglected to read the description fully

Maybe it was my fault for not fully understanding the dimensions

Quality-Overall6%▁▃▅█▃▄

Tape of differing quality

Absolutely rubbish

Low quality

Value For Money4%▁▄▃▇█▅

Slightly overpriced in my Opinion

it's awfully expensive

it is much more expensive

FAQ

Common Black Tape questions

Answered from the same tracked data.