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Black Tape

Fail

Prices span $1.35–$8.92, mostly outside the sweet spot, so Black Tape is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£105K/yr144K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
55%top-5 click share · 16 brands · 97 sellers

Flapen Score

Black Tape against its category

The dotted line is the DIY & Tools average. Past it, Black Tape is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Tape 144K times last year and spent an estimated £105K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
17.4%
Market size, estimated
£105Ka year
Peak month
November1.4× the quietest month
Top search term
black tape90K searches a year

02 · Price

A sale here is worth £4.19.

Listings sell for £4.19 on average, from £1.35 to £8.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £4.19 that is £5K to £6K a year per listing.

Average price
£4.19under the $15 to $100 sweet spot
Price range
£1.35–£8.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #28 within Adhesives & Sealers. It carries 5,672 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#28in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,672per listing
Listings tracked
21

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

97

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 99%

Open market

30%

  • Duck21%
  • GORILLA18%
  • Faithfull10%
  • Fyguard8%
  • WINSOME7%
  • TUOTDE6%

Demand

Black Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black tape90K/yr
  • black tape strong17K/yr
  • black tape waterproof11K/yr
  • black waterproof tape8K/yr
  • strong black tape5K/yr
  • black sticky tape3K/yr
  • black adhesive tape4K/yr
  • tape black3K/yr
  • black sellotape3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tape

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Adhesion/Stickiness”
37%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data