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Black Tap

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -29.0% this quarter, so Black Tap is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£131K/yr158K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
30%top-5 click share · 42 brands · 51 sellers

Flapen Score

Black Tap against its category

The dotted line is the DIY & Tools average. Past it, Black Tap is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Tap 158K times last year and spent an estimated £131K. The top 5 brands take 40% of clicks. Demand peaks in Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
2.9%
Market size, estimated
£131Ka year
Peak month
October1.9× the quietest month
Top search term
black tap33K searches a year

02 · Price

A sale here is worth £28.32.

Listings sell for £28.32 on average, from £10.77 to £111.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £28.32 that is £0 to £3K a year per listing.

Average price
£28.32inside the $15 to $100 sweet spot
Price range
£10.77–£111.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #108 within Kitchen & Bath Fixtures. It carries 424 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
9.0%
Average rank
#108in Kitchen & Bath Fixtures
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
424per listing
Listings tracked
61

04 · Newcomers

Amazon counts 4 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Tap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

51

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

30%

Top 20: 67%

Open market

55%

  • BELZ11%
  • Wasserrhythm10%
  • BESy8%
  • BOOXELY6%
  • Funime6%
  • EETU5%

Demand

Black Tap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Black Tap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black tap33K/yr
  • black bathroom taps27K/yr
  • black basin tap19K/yr
  • black taps17K/yr
  • black bathroom tap14K/yr
  • black sink tap11K/yr
  • black mixer tap8K/yr
  • black mixer tap bathroom sink7K/yr
  • black bathroom sink tap6K/yr
  • black sink taps4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.14

Broken

Broke within weeks

Doesn't last

Leak-Proof14%

leaks everywhere

it is leaking already

Leaking

Quality-Overall12%+1.72

Not a good quality black colour chips of

Low performance

Poor Quality

Spray/Flow7%−0.02

Spray function doesnt work

very slow flow

Slow water flow

Paint Quality4%−0.04

few days in the paint is felling

Paint falls off

I do wonder if the paint would scratch off easily

Love

Quality-Overall30%+1.72

seems to be well made

Brilliant quality

The build quality feels solid

Value For Money18%+1.38

Good value for money

Good value for money

Good value

Assembly/Installation7%+0.55

Easy to install

It was so easy to put in I did it myself

Very happy with this been installed a good six months and works fine

Size-Overall6%+0.34

fits easy

Easy to fit

Fitted easily

Design-Overall6%+0.21

Looks very pretty and works well

Great design

it looks very elegant

Return

3.4% Return rate 54% Fixable by listing

Size-Overall42%▇▇█▇██

To big

Not fitted yet

The pipes are very narrow

Leak-Proof12%▇▆▇█▄▄

leaks everywhere

it is leaking already

Leaking

Quality-Overall8%█▄▄▅▆▆

Not a good quality black colour chips of

Low performance

Poor Quality

Compatibility-Overall7%▃▆▄█▇▇
Defective Material/Parts6%▆▅▅▅█▅

FAQ

Common Black Tap questions

Answered from the same tracked data.